Whether you’re an affiliate, advertiser, or performance marketer, your lead generation success hinges on speed and accuracy – how well you can target and nurture your leads and route them to the best-fitting sales or customer support rep. Much of it can be done with AI for lead generation, the technology that has changed the leadgen game.
Here’s how you can use AI for lead generation:
Using AI for lead generation can make a difference between making profits and working at a loss. So it’s crucial to know where AI technologies are heading and how you can use them to your benefit.
Let’s dust off our crystal ball and peek at where AI lead generation is going in 2025 and beyond.
From quite remarkable $5.29 billion in 2020 to a mind-boggling $41.5 billion in 2028, global predictive analytics marketing is expected to grow sixfold, with increasingly more businesses using predictive modeling to analyze consumer behavior and marketing campaigns.
Take, for example, Phonexa’s Predictive Modeling software. Without a single dollar spent on lead generation, you can analyze real-time and historical customer behavior and simulate marketing outcomes – any number of simulations!
You can use Predictive Modeling software to analyze leads from multiple marketing channels and determine the key high-converting attributes, such as specific location, income level, engagement history, etc. Next, you upgrade your marketing funnel to generate even more leads.
Using AI for lead generation, by and large, boils down to tracking and distributing your leads more accurately than human marketers can. However, single-channel tracking is not enough anymore – what will make a difference in 2025 and further is omnichannel lead tracking that factors in all data collected throughout the customer journey.
Imagine a lead has clicked on your ad, landed on your homepage, started filling out a form, and abandoned it. In a few days, they called your advertiser’s sales department. Will you get the revenue for this lead? Will you even get them attributed to your campaigns? And if the lead also interacted with other affiliates, how much should each get?
This is why omnichannel lead tracking is crucial. First, you get the proper attribution for the leads you generate or that are generated for you. Second, you know all the minute details of the customer journey that otherwise remain hidden.
A great example of an omnichannel lead tracking system is Phonexa’s LMS Sync, a state-of-the-art lead management solution that tracks, distributes, and analyzes leads from the very first interaction until they convert or bounce. Regardless of the number of touchpoints and switches, you can always decipher the storyline, identify improvement areas, and know exactly how much a specific lead is worth.
Case Study: Warwick Financial utilized Phonexa’s LMS Sync to scale and add dimensions to its marketing automation lead generation and distribution efforts.
There’s no doubt lead tracking will be done even more thoroughly across channels and touchpoints, with the website being a major yet not the only data collection source.
Speaking of which, we’ve included proprietary on-page behavior tracking software, HitMetrix, within the Phonexa suite. With HitMetrix, you know how users behave on your website, what elements they interact with, and what elements speed up, slow down, or hinder conversions. Moreover, full session replay recordings allow you to review the on-page journey from top to bottom anytime.
Whether you’re an affiliate running pay-per-call campaigns or an advertiser willing to maximize your conversion rates and ROI, you can benefit immensely from lead distribution software that considers dozens and possibly hundreds of factors when routing leads.
Case Study: Calls By Brand Increased Lead Conversions by 20% and Reduced Spend by 30% with Phonexa.
When it comes to AI for lead generation, AI call agents will continue to revolutionize the industry through contextualized call processing. Even now, a state-of-the-art conversational AI system and AI Call Agents we’re using as part of our Call Logic can interpret complex speech, identify intent, and route the caller to a matching live operator so they can convert.
From a practical perspective, AI call agents are chatbots for calls. They interpret real-time and historical data to identify the caller’s intent and pave the optimal path for this call. The ability to analyze the caller’s sentiment by the voice pitch, speech frequency, pauses, and other smaller things makes AI call agents even more advanced than chatbots.
Build your plan now, or take a product tour to explore Phonexa’s AI Call Agents.
At a very basic level, AI lead scoring is the same analytics, albeit in real-time. The more data the companies will be able to collect within the legal framework – following compliance regulations like TCPA in the United States and GDPR in Europe, the more accurate AI lead scoring will be.
With Phonexa, you get lead scoring as part of Phonexa’s dedicated cloud phone system, Cloud PBX. Analyzing the lead’s demographics, psychographics, firmographics, and any data the system collects during the call or web interaction makes lead distribution much more efficient.
The ever-decreasing attention span means you have to capture the lead’s attention without delay, and AI lead generation software can help you by transferring useful data and prompts in real-time so your reps know who they’re talking to.
| “More than anything, AI democratizes the tools, the resources, the money that you would have to spend.” – Alex Oliveira, the Founder and CEO of Prediq |
Systems like Call Logic can pull the customer’s profile before or during a call so the agent knows the caller’s location, purchase history, problems, and the product they are interested in. With such profound insights, it’s easier to provide the best service without wasting time on irrelevant and redundant questions.
Moreover, advanced AI for lead generation can analyze the caller’s tone, speech patterns, and keywords in real-time to determine their purchase intent and mood and issue valuable response prompts to the live operator.
One of the strongest yet conventional tendencies is using AI to create marketing content. On the one hand, generative AI software like ChatGPT is incomparably faster than any human writer or designer; most content marketers only need up to 3 hours weekly to create content with AI. On the other hand, AI-generated content requires human supervision, and if you disregard it – the temptation is high – you may end up losing organic traffic, not gaining it.
| “A lot of people think AI is going to help them, tell them everything. Not really. I’m not a huge proponent of AI because I feel like, a lot of times, the content is shallow: there are a lot of words, but they don’t necessarily tell you anything. So until you can go there and make sure everything that AI is telling you is correct, and be able to supplement it with your own knowledge.” – Jeannine Crooks, Partner Acquisition & Development Manager of Awin, from Phonexa’s Amplify webinar “New Niche Revenue Roadmap” |
AI is good for broader topics, topics you know well, and those that do not touch upon sensitive areas. Things might escalate quickly if you over-rely on AI when creating content in unfamiliar domains.
Lastly, AI content hasn’t proved successful in terms of SEO. Even though Google said they wouldn’t penalize useful AI-generated content, it’s significantly harder to get to the top of SERPs with AI content than human-written content.
Much of AI’s capabilities in checking and preventing lead fraud come from the data it collects and analyzes across the lead’s journey. For example, AI call agents can analyze the caller’s speech in real-time, and if the caller’s voice mismatches their age, the system can verify this call more thoroughly, block it, or send a notification to a human operator.
Looking to find out how good you are at preventing lead generation fraud? Take this short quiz to find out!
Overall, the arms race will continue, so it’s paramount to employ a safe and compliant AI lead generation suite and follow the industry’s best fraud prevention practices, like using a dedicated cloud phone system for call-reliant businesses.
Case Study: An affiliate network achieved 30% less fraud & 15% more conversions with Phonexa.
Speaking of call fraud prevention and security, Phonexa’s cloud phone system, Cloud PBX, can ensure your business stays online 24/7 no matter what AND – more importantly – no longer rely on traditional landlines, outdated phone systems, or other companies that use the same call center infrastructure. Set up and maintenance are handled by Phonexa, while you only have to configure the call flows according to your needs and wants.
Whether you’re an affiliate, advertiser, or affiliate network – any business buying or selling leads – you will get even more opportunities to close deals at a fair price. Using AI for lead generation will allow you to sell these leads instantly to a matching buyer.
Phonexa optimizes lead sales through two cornerstone algorithms:
| Ping Tree | Ping tree is a cascade market system, where the highest bidder gets the leads in the first place, and if they refuse, the lead goes to the second-highest bidder. Ping tree lead distribution ensures leads are always sold to the highest bidder, so affiliates get the top revenue for their leads. On the other hand, this may not be convenient for smaller businesses, who can easily get outbid. |
| Ping Post | With Ping Post, affiliates share partial lead data with matching businesses, which then make their bids for the lead if they like the data they’ve got. The highest bidder wins the lead and gets the rest of the details so they can contact the lead. |
Phonexa’s improved Ping Post Calls 2.0 goes even further, allowing affiliates to bid into the lead journey on the best call data attributes in the marketplace. In other words, Ping Post Calls 2.0 gives affiliates and advertisers equal power in the lead market.
Case Study: USAmeriCare leveraged Phonexa to find new insurance publishers and market to more SQLs.
Without a doubt, accurate targeting is one of the major trends of AI for lead generation. For example, with LMS Sync and Call Logic, you can prioritize your most expensive leads and your loyal buyers, all within a dynamic lead distribution system.
Like with other data-related things, the more real-time and historical data you’ve accumulated, the easier for AI to ensure cost-effective targeting and lead distribution. As you generate more leads, the self-learning AI systems will improve faster, doing a better job all the time.
As online business speeds up, marketers recognize the necessity to do only the job they do well while outsourcing the rest to AI software or even marketing agencies. Using AI for lead generation can cover most of your needs, but the common problem is combining several tools to get the job done.
Source: Statista
The most common AI applications are content creation, personalization, image & video creation, content categorization, SEO, sales & support, and even coding. Various AI tools can do all of that, but very few software suites can cover your needs from top to bottom.
And this is the gap Phonexa closes.
Build your plan now, or take a product tour to experience the synergy of Phonexa’s eight lead generation and performance marketing solutions.
In our experience, the number one lead generation and management struggle of affiliates, advertisers, affiliate networks, and performance marketers in general is the necessity to juggle systems and reports when trying to align different marketing avenues, channels, and strategies.
This is what Phonexa fixes. We’ve united eight performance & affiliate marketing solutions under one roof so you can get a full vision of all your campaigns from a single dashboard and always be in the driver’s seat of your business. No more hoop-jumping.
Here are the eight proprietary solutions you get at a single price (online price calculator):
| LMS Sync | Lead tracking & distribution software |
| Call Logic | Call tracking & distribution software |
| E-Delivery | Email & SMS marketing software |
| Cloud PBX | Cloud phone system |
| Lynx | Click tracking software |
| Opt-Intel | Suppression list management software |
| HitMetrix | User behavior recording & analytics software |
| Books360 | Automated accounting software |
Build your plan today, or book a demo to learn more about Phonexa.
Phonexa’s LMS Sync and Call Logic are among the best software solutions on the market, synergizing with the other six products of Phonexa’s comprehensive performance and affiliate marketing ecosystem. As a user with Phonexa, you know where your leads came from, how the customer journey evolved, and what you can improve to get the most out of your lead generation.
If you’re only missing one or two tools in your AI lead generation toolkit, explore the following tools: SEO tools, web analytics tools, referral marketing tools, affiliate marketing tools, paid media tools, content marketing tools, ad intelligent tools, marketing automation tools, and tools that connect online and offline customer journeys.
Regardless of which AI-backed features and lead generation solutions you’re using – Phonexa, HubSpot, Zoho, Zapier, Dialpad, or any other – it’s important not to overcommit. AI can speed up repetitive tasks and give you insights into the customer journey, but you should recognize its limits. I’d recommend using AI as a complementary tool rather than completely relying on it.
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