Six Clever Ways to Get Insurance Leads
Lead generation is always on top of the minds of insurance businesses. Whether you are a newer insurance agent just starting out or an established agency looking to fuel sustained success, getting quality insurance leads is an integral part of the industry.
For insurance professionals, getting the leads they need without spending a small fortune can be a challenge. But using some creative ideas and a few well-known strategies can help insurance companies pull in the leads they need.
Here are six clever ways you can get more insurance leads.
1. Make Video Content
There is overwhelming evidence that suggests that video content is great for driving traffic and generating insurance leads. According to a Wyzowl survey, 79% of consumers would rather watch a video than read to learn about a product or service. When it comes to businesses that have made videos, 81% said that it helped them increase sales.
Video content performs well in web searches, can help answer complex insurance questions, and gives you sharable content that defines your brand. With so many advantages, it is worth it to explore creating just a few simple videos to generate insurance leads.
2. Develop a Killer Blog
This isn’t the most revolutionary way to generate insurance leads, but that doesn’t mean it’s any less smart. Creating quality blog content should almost certainly be part of your lead generation strategy.
When you write blog articles that inform, enlighten, and maybe even entertain readers, you can reap many benefits. Firstly, you can improve your rankings on search engine results pages (SERPs), which in turn will drive more traffic to your site. You also burnish your brand by becoming a resource to customers looking to learn more about insurance. In doing this, your brand becomes associated with expertise and exceptional content, which can help generate more insurance leads. All these benefits just from cultivating an engaging blog on your website!
3. Use a Lead Magnet
A lead magnet is similar to creating a traffic-generating blog, though instead you focus on creating one highly valuable asset—like a white paper, eBook, or exclusive webinar session. The other major difference is that a lead magnet is often an example of gated content. Unlike your blog, which is easily viewable by anyone searching the web, a lead magnet is a more highly sought-after document and requires the reader to share some information—usually an email address—so you can count anyone who downloads it as a new lead.
You’ll want to be sure to be selective with which content you decide to gate and use as a lead magnet. It should be unique enough to stimulate interest. Then, when you require an email address, you are signifying the importance of this particular piece of content.
4. Become a Thought Leader Online
If we’re continuing to look at ways that creating content can net you more insurance leads, another avenue worth highlighting is becoming an “online thought leader.” What this means is sharing your expertise across other content platforms, such as answering questions on Quora, publishing articles via your LinkedIn account, or writing guest posts on other blogs.
To maximize your lead generation potential, you can use your guest posts or answers and link back to a lead magnet on your site. This will help you cultivate more insurance leads while engaging people with relevant content.
5. Utilize Traditional Marketing and Track Leads
Ultimately, one dependable method for generating more insurance leads is to focus on traditional marketing techniques, like Google AdWords, running banner ads, or even taking out print advertisements in local publications. These methods can require more funds, but if you use a lead tracking platform you can get a clear picture of your lead generation efforts and respective costs.
The right lead tracking platform will help you measure your return on investment (ROI) so you know if you are hitting your goals. You can also dive into advanced metrics and make changes to your marketing campaigns so that you are consistently refining your ROI.
6. Amplify Your Voice on Social Media
Social media remains a powerful tool for enhancing your brand and generating insurance leads. Make sure your brand is well-positioned across all relevant social media platforms. Share your content, promote yourself, but also make sure to engage—contribute to group or hashtagged conversations and be sure to reply if followers ever comment on your posts. The greatest benefit of social media is that it allows you to have a conversation. Make sure you are contributing in a useful way to discussions that matter to people and you’ll be able to drive more insurance leads to your website.