Affiliate Network Software for Call and Lead Tracking & Distribution

Use Phonexa’s industry-leading affiliate network software to track, distribute, and analyze pay per call and pay per lead traffic. Scale your campaigns and grow ROI on inbound calls and leads.

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Visual representation of software as an infrastructural layer for an affiliate network

Phonexa’s Affiliate Network Software Feature-by-Feature

Explore the best affiliate network software infrastructure for large-scale affiliate marketing

Data-Driven Distribution

Track inbound calls and leads in real time to connect them to the best-matching campaigns based on collected marketing insights. Maximize ROI on the consumers you manage across products, ping trees, and campaigns with custom distribution flows.

Graphical representation of consumer distribution, when a lead or call is qualified and matched to a fitting buyer or internal sales representative

Real-Time Bidding

Use Ping Post distribution to allow buyers to bid on leads and call in real-time. Share non-PII data with potential buyers so they can make a data-driven bid on the offered consumer while protecting your affiliate network from lead poaching.

Graphical representation of real-time bidding functionality that enables competitive lead and call acquisition

Call & Lead Screening

Screen inbound calls and leads in real-time with iClear to qualify them for buyers and prevent low-quality, mismatched, duplicate, and fraudulent leads from entering your pipeline. Prove your affiliate network is safe and reliable.

Graphical representation of traffic screening, when an inbound call or lead is analyzed across dozens of parameters to be accepted or rejected

Fraud Prevention & TCPA Compliance

Set up a robust, compliant affiliate network infrastructure for your business, ensuring industry-leading security and high redundancy. Explore Phonexa’s compliance certifications and protection protocols to learn more about the fraud protection and compliance architecture in place.

Graphical representation of protection against potential fraud and non-compliance when buying, selling, or managing leads and calls

Easy Scaling

Get the call and lead tracking and distribution capacity you need, handling thousands and potentially millions of leads without losing quality or accuracy. Build a custom software suite that supports any call and lead volume.

Graphical representation of the ability to scale call and lead generation, acquisition, and management campaigns

Exhaustive Reporting

Compare performance over time and across channels and touchpoints at an affiliate, advertiser, and lead level to double down on your most effective products, campaigns, traffic sources, and partners. Use real-time reports to adjust on the fly before local inefficiencies become a problem.

Graphical representation of reporting that makes it possible to focus on the best-performing products, campaigns, and partners

AI Call Agents

Add AI Call Agents as a block within your IVR to provide humanlike, personalized conversations for callers. Train AI Call Agents on industry-specific data to deliver in-depth responses and keep conversations relevant at all times.

Visualization of an AI call agent at work, analyizing a conversation and issuing personalized responses

Scale Your Affiliate Network with Custom Tracking & Distribution Software Suite

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Custom Call & Lead Distribution Flows for Large-Scale Affiliate Networks

Maximize ROI on inbound calls and lead with custom traffic distribution strategies.
Visualizing the Price-Based distribution strategy within Phonexa's Ping Tree
Visualizing the Proirity-Based distribution strategy within Phonexa's Ping Tree
Visualizing the Weight-Based distribution strategy within Phonexa's Ping Tree
Visualizing the Parallel Pings (Higher Price) distribution strategy within Phonexa's Ping Tree
Visualizing the Ping Post distribution strategy within Phonexa's Ping Tree
Visualizing the Max EPL distribution strategy within Phonexa's Ping Tree
Visualizing the Profit Maker distribution strategy within Phonexa's Ping Tree
Visualizing the Even Distribution strategy within Phonexa's Ping Tree

Price-Based Distribution

Connect leads and calls to the highest-bidding buyer in the Ping Tree to maximize ROI. If rejected, the offer goes to the next-highest bidder, and so on down the Ping Tree until the consumer is sold or the minimum selling price is reached.

Priority-Based Distribution

Arrange your campaigns by priority, selling leads to the highest-priority buyers first, then to lower-priority buyers. Use Priority-based distribution for custom lead distribution that doesn’t necessarily depend on the buyer’s bid or other standard criteria.

Weight-Based Distribution

Set traffic distribution percentages for campaigns by assigning weights to them. Make sure all campaigns get leads and calls, while priority campaigns still get more traffic. Build a custom distribution flow for your specific business goals.

Parallel Pings (Higher Price)

Run an auction to send leads to all buyers in the Ping Tree at once, and select the buyer who offers the highest price. Set a Timeout to keep the distribution process reasonably fast so the consumer doesn’t lose purchase interest while waiting.

Ping Post Distribution

Use the two-step distribution strategy to sell leads or calls on an auction while preventing poaching and fraud. Make sure only the winning buyer receives the PII needed to contact the consumer.

Max EPL Distribution

Connect callers to buyers based on the offered price and how likely they are to convert a caller into a paying customer based on the historical performance. Prioritize buyers with the highest conversion rates to improve CSAT and the credibility of your affiliate network.

Profit Maker

Achieve the highest possible profitability for campaigns with the least remaining distribution time by factoring in the buyer’s price, historical conversion rates, and how much longer they are going to accept customer calls.

Even Distribution

Distribute consumers evenly among campaigns within a specific group. Maintain balanced traffic allocation while ensuring eligible buyers receive a fair share of leads and calls.

Phonexa’s Affiliate Network Software Stack

Pay Per Call Software
Pay Per Lead Software
AI Call Agents
Interactive Voice Response Software

Own the Calls and Leads You Buy and Sell with Phonexa

As a client with Phonexa, not only do you get a lead tracking and distribution suite for pay per call and pay per lead – you get the full control over inbound phone calls and leads, uncovering insights from the very beginning of the customer journey until a conversion, and possibly even beyond.

 

With over 20 years in affiliate marketing, Phonexa has processed over 40 billion lead transactions, tracked over 15 million call minutes, and completed over 120,000 customer requests to become the best-in-class affiliate software for affiliate networks and anyone managing leads and calls at scale.

 

Here are some of the most essential problems Phonexa solves for affiliate networks:

 

– Fragmentation. Instead of trying to align several disorganized marketing solutions, you get a complete affiliate marketing infrastructure in one place. At the same time, there are over 2,300 API integrations in case you need to connect your current tech stack to Phonexa.

 

– Fraud. With Phonexa, you can track inbound calls and leads in real time and accept only those that match your qualification criteria. For those mismatched, low-quality, or potentially fraudulent, you can auto-reject them or flag them for manual verification.

 

– User experience. Whether a user reengages, switches marketing channels, or moves through touchpoints, they don’t want repetitive or unnecessary questions or steps. With Phonexa’s advanced lead tracking, you can build a personalized path to a conversion for every consumer without them having to jump through hoops.

 

– Consumer consent. With iClaim, you can collect, store, and transfer time-stamped, auditable consent records when a lead is sold, staying TCPA-compliant at all times, protecting yourself from disputes, and passing compliant audits.

 

With data-driven call and lead distribution, ironclad fraud prevention, and tools for omnichannel tracking and reach, Phonexa gives you unprecedented control over your business. You can minimize and resolve all types of issues long before they escalate into a drop in ROI and an increase in client complaints.

 

Get Started Today
Scale your affiliate network, grow ROI on pay per call and pay per lead campaigns, and unlock granular insights into inbound calls and calls you manage.
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Frequently Asked Questions

What is affiliate network software?

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Phonexa’s affiliate network software is an architecture that allows you to connect traffic sellers with traffic buyers while giving you full control over the process, with advanced call and lead tracking and distribution. Our affiliate software serves as the backbone of your affiliate network.

What does Phonexa’s affiliate network software include?

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Our affiliate software includes two core products – LMS Sync for lead tracking, distribution, and analytics, and Call Logic for call tracking, distribution, and analytics – and six additional features for email marketing, SMS marketing, real-time traffic screening, fraud prevention, and more.

What affiliate marketing models does Phonexa support?

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Phonexa works best for pay per call and pay per lead businesses, including large-scale affiliate networks, lead generators, advertisers, affiliates, and anyone willing to control their traffic flows. Among the target industries are finance, insurance, home services, solar, and more.

What distribution strategies does Phonexa support?

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Phonexa supports the following traffic distribution strategies: Price, Priority, Weight, Parallel Pings (Higher Price), Ping Post, Max EPL (Call Logic only), Profit Maker (Call Logic only), and Even Distribution. All strategies can be set up at the product, ping tree, and campaign level.

For example, with the Ping Post Weighted Bidding strategy, you can set up a multiplier for specific campaigns, making it harder or easier for specific buyers to get leads. With the same price offer, a buyer with a multiplier of 1.5 will receive a lead over a buyer with a multiplier of 1.0.

Does Phonexa help prevent affiliate marketing fraud?

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Absolutely. Phonexa’s call and lead verification module, iClear, allows you to screen consumers in real time across ZIP code, email address, IP address, and industry-specific data such as credit score or infraction history, and accept or reject them based on the screening results.

Alternatively, if your business model requires it, you can screen inbound leads and calls in the background without pausing the distribution process.

Is Phonexa’s affiliate network software compliant?

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Phonexa is compliant with TCPA and FCC, holding the following certifications: AICPA SOC 2 Compliance Certification, ISO/IEC 27001:2005, ISO/IEC 27001:2013, CDSA Certificate of Compliance, PCI DSS, HIPAA, CIPP US, TRUSTe, CCPA, and STIR/SHAKEN.

Explore our certifications and protection protocols.

How do I integrate Phonexa with my software stack?

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Phonexa supports integrations across the following categories: Advertising, call center technologies, cloud infrastructure, CRMs & CDPs, digital analytics, email, payments & accounting, SMS, and third-party fraud prevention.

There are over 2,300 supported custom API integrations overall. Explore our integrations or talk to an expert to learn how Phonexa can integrate into your tech stack.

Build a Scalable, Highly Profitable Affiliate Network with Phonexa

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