Call Analytics

Phonexa's leading Call Analytics technology tracks detailed caller demographics and marketing attributes that spur your calls.

Details

Phonexa's Call Analytics is designed for advertisement-driven calls. This unique and comprehensive platform matches your incoming calls to the marketing attribute that generated the call, whether that means online or offline advertisements. With our Call Analytics integrated into your phone system, you'll know who the caller is, where he or she called from, and which marketing effort prompted the call. You can receive all the user-friendly, detailed metrics in real-time from any internet-connecting device.

  • Analyzes inbound traffic to improve customer campaigns
  • Analytics on IVR structure, campaigns, and calls
  • Real-time reporting
  • Detailed caller analytics:
  • Detailed marketing analytics:
  • Customizes filters based on analytics review
  • Creates comparison reports for your customers and vendors

Before the Call

Before you receive a single call, your office or call center is optimized to receive that call. Phonexa stands poised to do the same.

When your customer responds to your ad by calling the number or hitting a Click-to-Call prompt, it unleashes a 'behind-the-scenes data machine. Let's call that machine, Phonexa. These calls can either be toll-free or local. Phonexa tracks both. Once the call is connected, Phonexa gets to work.

Phonexa will capture your callers' information based on the phone number they called, the location they called from and the reason for the call. A lead will automatically be generated within our LMS SYNC lead management portal, while the callers' information will be searched and logged within your database for previous calls and history.

During the Call

Once the call is connected to Phonexa’s IVR (Interactive Voice Recognition), customers are then given the option to enter their information via touch-tone keypad or through Phonexa’s proprietary voice recognition system, VoicePLUS. The IVR acts as a filtering system to ensure that callers are connected to the appropriate agents. The right agent could be based on the first person available, skillset, or any other parameters of your choosing.

During the call, customers have the option to answer a customizable questionnaire to get routed to the correct department or agent. Our system will begin to search the database and record the IVR questionnaire results, allowing you to make future optimizations easily and enhance your customer experience.

After the Call

All important details recorded during the call will then be presented on the user-friendly Phonexa dashboard. You will have access to all of the most powerful analytics available to modern call technology.

With the data you’ll receive, you can optimize your advertisement campaigns, create more innovative ways to service your target audiences, and conduct numerous A/B tests to improve your marketing efforts. The possibilities are limitless.

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