The Complete Guide To Conversational Marketing
Find out how conversational marketing can ensure unmatched customer experience through meaningful and effective interactions and touchpoints with customers.
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Phone call analytics helps your business scale with reports that make it easy to identify trends and develop more successful strategies.
How Call Analytics Software Works
How call analytics software works is by simplifying the process of creating more efficient campaigns by providing businesses with the data-analyzing resources to make informed marketing decisions.
Revenue-Boosting Tools: Analytics and Optimizations
When businesses use Call Analytics from Phonexa, they equip themselves with an exclusive set of marketing tools that simplify the complexities of call data.
- Comparison Reports put your data in perspective. They help you identify trends or blind spots when you compare different datasets side-by-side.
- Traffic Flow Reports tell you publisher quality. Know when you have “first look” at leads from publishers or if they are sending you leads you’ve seen before.
- Use the Filter Analyzer to uncover “hidden” revenue. See what kind of traffic you’re losing out on due to your current filter settings.
Call Intelligence Platform Features
Visualize Future Growth: Waves
Bring all your call data analytics together with Waves - Phonexa’s unique Predictive Modeling feature that helps you test campaign strategies before you implement them.
Waves shows you different probable outcomes that would occur if you adjusted certain variables, such as what times your campaign is running or which age groups you are targeting.
View varying outcomes with user-friendly call tracking analytics visualizations so you don’t need to pour through lines of confusing spreadsheet data
Plan your growth strategy by using Waves to see how expanding campaigns into different states would impact performance without risky trial-and-error initiatives.
Waves shows you different probable outcomes that would occur if you adjusted certain variables, such as what times your campaign is running or which age groups you are targeting.
View varying outcomes with user-friendly visualizations so you don’t need to pour through lines of confusing spreadsheet data
Plan your growth strategy by using Waves to see how expanding campaigns into different states would impact performance without risky trial-and-error initiatives.
Waves shows you different probable outcomes that would occur if you adjusted certain variables, such as what times your campaign is running or which age groups you are targeting.
View varying outcomes with user-friendly visualizations so you don’t need to pour through lines of confusing spreadsheet data
Plan your growth strategy by using Waves to see how expanding campaigns into different states would impact performance without risky trial-and-error initiatives.
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Click “Build My Plan” to discover which Phonexa solution best scales with your business, and identify the product in our marketing automation suite that complements your strategy.
Call Analytics Software FAQs
What does advanced sales call analytics software do?
With advanced call tracking analytics, businesses are able to get data insights on all their call campaigns with intuitive tables and reports.
Call analytics leverages all the data from call tracking efforts, breaking down in detail the performance of specific keywords in call campaigns or viewing campaign success as it relates to location, time of day, and other key factors. These analytical tools give insights into call campaign performance and help businesses improve their marketing ROI.
How does call analytics software help marketing & sales departments?
Call analytics software is a valuable tool for PPC and SEO specialists and sales departments seeking to improve the customer journey and boost conversions. Sales departments can use phone analytics derived from their call campaigns to measure their performance with their digital efforts as well as with call center conversion rates.
Call analytics is tremendously useful as part of a team’s sales call software tech stack. Call analytics software can integrate with other sales tools such as Google AdWords and Salesforce. By bringing together different technology tools, sales departments are able to get a complete view of the customer journey for their inbound calls, from keyword to call center.
What features are available with call analytics software?
Call analytics software comes with a number of features that make it a useful asset of sales logic software. Varying filters can be identified and changed with the filter analyzer, while traffic flow reports show traffic quality. There are many other fast-loading reports available with advanced reporting options, including comparison reports that show changes in your call campaign performance.
Which industries benefit from phone call analytics software?
All businesses that run call campaigns and seek more actionable data for their efforts can benefit from call analytics software. The advantages of call analytics software can especially translate to those performance marketers who work in verticals like financial services, home services, and insurance.
Insurance marketers have much to gain by using call analytics software because many of their conversions happen through call interactions. Using call analytics, insurance marketers can measure and determine their customer acquisition cost or leverage tools to perform lead scoring on their inbound call leads.
Call Tracking Analytics Blog Posts
Understanding Digital Attribution: How To Maximize The Value Of Attribution Data
Let’s explore digital attribution in more detail and analyze the different types of attribution models.
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Call Tracking Metrics You Should Measure to Optimize Your Campaigns
To further optimize your marketing campaigns and increase your ROI, you need to track and measure some important call tracking metrics.
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