Whether you’re an affiliate network, lead generator, advertiser, or even a large-scale affiliate, you only want to deal with purchase-ready consumers that match your ICP. In this context, a real-time quality score calculation can form the foundation of a healthy sales pipeline.
Automated lead quality assessment is an efficient backbone for any business that wants to focus on high-quality leads while filtering out mismatched, low-quality, irrelevant, and potentially fraudulent form submissions and calls before spending resources on them.
→ Is the phone number put on a form valid? Is the email deliverable? Does the ZIP code exist and belong to the covered area? A lead quality scoring system answers all these questions, giving you the data you need for lead distribution, acquisition, or even selling leads to an affiliate network.
The good news is that lead quality scoring with Phonexa comes as a built-in feature – available to all our clients so they can tell good leads from bad leads no matter the volume. Then you can continuously improve lead quality by focusing on your best-performing campaigns and sources.
Why a Comprehensive Lead Quality Score Matters
As a client with Phonexa, you can set up your custom lead quality scoring system, choosing the parameters you want to check based on your campaign goals and your risk tolerance. At the same time, it’s crucial to choose the right types of checks because a single check may not reveal the lead’s quality and relevance in the context of your specific campaign.
Here’s an example: A phone call from a valid phone number may belong to a customer who is out of the covered area, or a non-existing email address may be put on a form by a legitimate lead who made a typo, or a lead with a legitimate phone number, email address, and ZIP code may still be considered low-quality due to a non-priority location.
This is why, in many cases, a comprehensive lead quality score is a more reliable quality indicator than individual checks, though the latter may also make sense for certain campaigns. At the end of the day, though, it’s your unique business case and experience that determine how your lead scoring system should be configured for the maximum accuracy and benefit.
