Maria Paula Abreu

Maria Paula is a Brazilian copywriter specialized in writing for tech companies and startups. She has built her career at advertising agencies, supporting all sorts of text formats, with a special talent for strategizing the big picture rather than looking at one piece only. At Phonexa, she takes care of planning customers' touchpoint communications, making sure the message is clear, consistent, and compelling.

Education

- Bachelor's in Journalism — University of Brasilia
- MBA in Branding, Marketing & Growth — Pontifical Catholic University (expected 2026)
- Summer Course in Design Management — Parsons School of Design

Expertise

Communication planning, content trend research, pitch decks, strategic positioning, video scripts, and creative advertising

Highlights

- 10+ years of expertise crafting content across a range of formats (taglines, manifestos, video scripts, paid ads)
- Led as Associate Creative Director the first Google Cloud Next LATAM coverage for the company's social channels