Contact.io: Inside the Conversations That Don’t Happen on Stage

Maria Paula Abreu
2 minute read
Maria Paula Abreu
2 minute read

Where do calls fit as automation continues to evolve?

This was one of the main questions that Contact.io 2025 aimed to answer or, at least, got people thinking. According to recent Gartner research, it is expected that agentic AI resolves up to 80% of common customer service matters by 2029. That projection goes a long way in explaining where call interactions are headed.

For Phonexa, this is not a new topic. In the network mixer we hosted during the conference, the conversation naturally went toward AI Call Agents.

The Next Chapter of Call Automation

Over the last decade, call automation has evolved visibly, just look at how IVR sounded in 2010 compared to where we landed, from robotic voice trees to human-recorded responses. In that sense, AI Call Agents are an evolution of what came before, but not just a new chapter in the history, it’s a whole new book written ahead of its time.

AI Call Agents are here not only to answer common questions, but to interpret what was asked and determine the best way to handle it, like a human – but faster. They can also store and learn from what customers are asking, bringing new business intelligence to the table.

The use cases are broad. Teams shared how they’re using AI Call Agents to:

  • Qualify callers before handoff
  • Handle peak volume without sacrificing experience
  • Re-engage missed or unconverted leads
  • Support human agents by removing friction

And the impact of AI Call Agents is already measurable. According to McKinsey & Company, organizations applying AI in customer care have dramatically reduced resolution times, in some cases, from over an hour to just seconds.

Phonexa’s AI Call Agents Complete The Picture

Clear call flows are only half the battle. The real transformation happens when those flows are executed flawlessly, every time, at scale.

That’s where Phonexa’s AI Call Agents come in.

Phonexa’s AI Call Agents work inside intelligent call flows to answer inbound calls instantly, guide the conversation, and route each call based on real-time intent. They listen as the call unfolds, qualify callers along the way, and respond in the moment—helping reduce the dropped calls, misroutes, and wasted spend that come with rigid, script-based setups.

When structured call flows are paired with AI-driven call handling, strategy and execution start to line up more closely. Conversations feel smoother for callers, performance becomes easier to predict for advertisers, and publishers see stronger results.

In short, while better call flows define what should happen, Phonexa’s AI Call Agents ensure it actually does, consistently, intelligently, and at scale.

Learn more about Phonexa’s AI Call Agents here. To get a personalized demo and use case overview here.

Got Questions?

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Maria Paula Abreu avatar
Maria Paula Abreu

Maria Paula is a Brazilian copywriter specialized in writing for tech companies and startups. She has built her career at advertising agencies, supporting all sorts of text formats, with a special talent for strategizing the big picture rather than looking at one piece only. At Phonexa, she takes care of planning customers' touchpoint communications, making sure the message is clear, consistent, and compelling.


Education

- Bachelor's in Journalism — University of Brasilia
- MBA in Branding, Marketing & Growth — Pontifical Catholic University (expected 2026)
- Summer Course in Design Management — Parsons School of Design

Expertise

Communication planning, content trend research, pitch decks, strategic positioning, video scripts, and creative advertising

Highlights

- 10+ years of expertise crafting content across a range of formats (taglines, manifestos, video scripts, paid ads)
- Led as Associate Creative Director the first Google Cloud Next LATAM coverage for the company's social channels
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