Liana Tonoyan Chief Information Officer 1 minute read Table of Contents Updates in Opt-IntelUpdates in Lynx Liana Tonoyan Chief Information Officer 1 minute read It’s that time of month! Here are just some of the newest features we’ve released in recent weeks across the Phonexa platform. Updates in Opt-Intel Get Compliant with New One-Click Unsubscribe Feature Google and Yahoo recently announced new requirements and email sender guidelines for bulk email senders. Not only have we followed along, but we’ve been working on an easy solution for those of you who’d like to efficiently manage suppression lists and opt-outs. To get you compliant right now with Google and Yahoo’s new rules, we created a new one-click unsubscribe feature in Opt-Intel, our suppression list management tool. Here’s how the new opt-out feature works: When the unsubscribe link is clicked, it redirects the user to a new page that indicates a successful unsubscribe. There won’t be any additional requests to re-enter email addresses or to provide any additional information, making it easier for everyone to manage unsubscribed. Learn More Updates in Lynx Create & Track New Offers For Mobile Did you know that 31% of consumers prefer to shop via mobile – crazy, right? But that also means more affiliate traffic to mobile apps! With our latest offer type, you can create and manage mobile offers inside of Lynx, our click tracking platform. The Mobile Offer is used to track offers that send users to the Google or Apple Mobile App Stores instead of website domains or web properties. You can track conversion events from those same applications and align them with your offer goal in Phonexa. Learn More Are you looking for a particular feature or product functionality in Phonexa? Let us know by emailing info@phonexa.com. Related posts: Mass Email Marketing 101: Sending Bulk Emails Safely and Confidently How To Manage Suppression Lists [for Affiliates & Brands] How To Improve Email Deliverability for Your Business Phonexa Updates: Improved Setup, Better Reporting, Smarter Rules, & Stronger Traffic Controls Lynx Opt-Intel product updates Got Questions? Get in touch! We are available 24/7.
