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Dynamic Call Tracking: What Is It and How Does It Work?

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Would you like to be able to determine the source of your leads? How about knowing the impact of your digital marketing in terms of generated inbound calls?

Finding the answers to these questions can take your business to the next level by allowing you to make data-driven decisions in real-time.

If you have implemented various digital marketing strategies for your business you’re almost certainly generating plenty of leads. However, you might be missing out on data that would help you generate more.

You might also not know the sources of your leads, which can make measuring your digital marketing efforts nearly impossible.

If you are running into these roadblocks, dynamic call tracking can transform your business. Read on to find out what dynamic call tracking is and how it works.

What Is Dynamic Call Tracking?

Dynamic call tracking is a tracking technology that allows businesses to determine which marketing campaigns generate quality leads.

This is achieved by displaying different phone numbers for specific online campaigns and to audiences across different regions.

Being able to generate leads is exciting but knowing where they come from is even more important. Call tracking software technology allows you to know where your leads are coming from.

When you identify your lead sources, you can ramp up your campaigns for an even better ROI from your digital marketing spend.

How Does Call Tracking Work?

Regular or international call tracking works when an individual or a company utilizes a call tracking software, which gives detailed attribution for all inbound call traffic, and helps you measure the success of your marketing channels, all while boosting your revenue.

How Does Dynamic Call Tracking Work?

Dynamic call tracking technology uses dynamic number insertion (DNI) to show different phone numbers to various audiences and on different campaigns. Through the help of this technology, marketers can easily tell which campaigns are generating inbound calls.

This technology also allows you to track the progress of your marketing campaigns. It is made possible by showing defined phone numbers on the landing pages of specific marketing campaigns.

How Does Dynamic Number Insertion (DNI) Work?

DNI setup sounds like a technical process but is actually very simple. The setup involves adding a JavaScript line on all your website pages and linking different phone numbers to sources of leads.

The JavaScript will identify the lead source/location and then show a predefined phone number to the visitor so you can easily track the campaigns that generate calls.

You may like: B2B Call Tracking: How It Helps

What Is A Dynamic Number Insertion (DNI)?

A Dynamic Number Insertion or DNI is a call tracking feature where a unique phone number is tied to each ad source to help marketers analyze offline client behaviors the same way they track online behavior through the use of cookies.

Dynamic Number Insertion (DNI) Benefits

Dynamic number insertion is the core of call tracking, so marketers need to install dynamic number insertion within their call software or PBX in order to get the best results. Here are some individual benefits of a dynamic number insertion:

Establish a Local Presence for Your Business

DNI allows you to display a local phone number for your business on your online marketing campaigns.

For example, if you have offices in Washington D.C, Los Angeles, and Chicago and have specific ad groups or ad campaigns for those locations, you can display local phone numbers to visitors from the different regions.

Increase Your Budget in Real-Time

Managing an online marketing budget requires you to stay knowledgeable of your keywords and optimize them to improve your lead generation efforts.

Through DNI, you can track the impact of different paid search campaigns to determine which ones generate the most leads.

Track Social Media Metrics

The main growth metrics in social media are likes and follows. DNI helps you get granular with social media marketing tracking by showing specific phone numbers across multiple campaigns.

Doing so will allow you to easily tell which social media campaigns are positively impacting your bottom line.

International Toll-Free Numbers

If you are looking to reach prospects from different countries, you can use international toll-free phone numbers to market your business. You will not have to tie every number to a specific lead source.

Instead, you can relate them to specific countries. Once finished, the JavaScript code will reveal the location of the leads, depending on their IP addresses, and display the right number.


Dynamic number insertion helps you learn about your customers in detail – who they are, which online channels they came through, and what keywords they used.

Dynamic call tracking is a great way to optimize your marketing campaigns. It gives you valuable information about which campaigns are driving more customers to your business and which campaigns are not giving the desired results.

This helps you better optimize your campaigns for increased conversion and ROI.

Want to learn more about how dynamic call tracking will help your business?

Contact us at 818-800-0000 or schedule a consultation for our call tracking software.

Phonexa avatar
Phonexa is the leading all-in-one platform for call tracking, lead distribution, email, marketing, and digital marketing. The Phonexa staff is responsible for authorship of Phonexa blog posts.

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