Phone calls remain an important source of leads for many businesses. Call tracking software comes in when you need to understand which marketing campaign generated each call. However, modern call tracking platforms often go far beyond basic attribution, offering features like call recording and transcription, AI-powered conversation intelligence, lead qualification, advanced call routing, CRM and advertising integrations, and marketing automation.
Some platforms are built primarily for tracking and analyzing calls, while others focus on pay-per-call marketing, contact center operations, or broader lead and customer management.
In this article, we’ll compare HighLevel (GoHighLevel) and other call tracking and lead attribution platforms, including CallRail, WhatConverts, CallTrackingMetrics, Invoca, Nimbata, Ringba, Retreaver, AvidTrak, and Phonexa.
Get started with Phonexa to scale your pay per call campaigns with advanced call tracking, routing, and real-time analytics.
Top HighLevel (GoHighLevel) Alternatives & Competitors
Let’s take a closer look at the main features, integrations/ecosystem, and pricing and plans of HighLevel and 9 other competitors so you can make a well-informed decision before choosing a lead attribution and marketing performance software for your business.
CallRail
CallRail is a platform for call tracking that also offers features for marketing attribution and conversation intelligence with broader lead engagement capabilities.
CallRail provides insights into:
- the lead journey
- call flows
- call transcripts and recording
- automation rules, and other tools designed to help businesses track and analyze leads.
CallRail uses DNI (Dynamic Number Insertion), which dynamically replaces the phone number displayed on a website with a tracking number based on the visitor’s source or session. This will help your business identify which marketing channels and campaigns generate phone calls and leads.
The platform also offers a broad integration ecosystem, which supports over 50 integrations. The list includes, but is not limited to, ADF, ChatGPT Ads, Google Analytics 4, HubSpot, Salesforce, and Slack.
Four main pricing plans range from $55 to $195/month, with a 14-day free trial available as well. Compared to HighLevel, this makes CallRail one of the most affordable call tracking platforms.
WhatConverts
WhatConverts focuses on lead tracking, attribution, lead quality, and reporting across multiple conversion channels. Call tracking is one of its core functions, supporting Dynamic Number Insertion (DNI), unique tracking numbers, keyword-level tracking, call recording, transcription, number porting, and automated spam blocking.
The platform also offers tools for lead management, valuation, and enrichment: Lead Manager and Lead Intelligence. With these features, you can evaluate your marketing campaigns not just in terms of the number of conversions but also lead quality and generated revenue.
WhatConverst integrates with over a thousand CRMs, ad platforms, marketing automation, reporting, and chat tools, including:
- Calendly
- AgencyAnalytics
- Pipedrive
- Google Ads
- Facebook Ads, and many other software tools that your business may use.
They offer four pricing plans for individual businesses at $30-160/month and three plans for agencies at $500-1250/month. You can also test the product for 14 days without any fees.
CallTrackingMetrics (CTM)
CallTrackingMetrics (CTM) combines call tracking and marketing attribution with conversation analytics and contact center functionality. The platform tracks interactions across phone calls, text messages, forms, and live chat to help businesses connect conversions with the campaigns, ads, and keywords that generated them.
CTM’s offering is not limited to standard call tracking.
The platform also includes features like:
- call recording
- transcription
- AI-powered conversation analysis
- intelligent call routing
- a customizable softphone
- and real-time dashboards.
CallTrackingMetrics also allows you to connect with over 40 apps and tools through no-code integrations, including Google Ads, Google Analytics 4, and Salesforce. If you need to add a tool that is not included in their standard suite, CTM allows you to build custom workflows using their API.
As of September 2026, CTM offers four main plans: Marketing Lite at $79 per month, Marketing Pro at $179, Sales Engage at $329, and Enterprise at $1,999. You can get lower monthly rates with annual prepayment. Phone numbers, calling minutes, text messages, and certain other services are billed separately.
Invoca
Invoca is a platform for enterprise-level call tracking, AI conversation intelligence, marketing attribution, and contact center optimization. Unlike a simpler call tracker, it also possesses a broader set of functions for contact centers:
- intelligent routing
- IVR
- AI-powered quality management
- and agent performance analysis.
Invoca uses DNI, which allows connecting inbound calls with session-level digital data. The platform supports call recording, custom IVRs, offline conversation/revenue imports, unanswered call detection, and real-time alerts.
Invoca supports dozens of no-code and low-code integrations with advertising, analytics, CRM, and contact center platforms. These include Google Ads, ISG, ChatGPT Ads, Microsoft Advertising, Google Analytics, HubSpot, and others. They also enable custom integrations via developer APIs and webhooks.
The company doesn’t publicly disclose fixed prices for their plans. For brands and agencies, they offer three Plans: Pro, Enterprise, and Elite, with pricing available upon request. There are also separate plans for pay-per-call and affiliate marketing businesses.
Nimbata
Nimbata has got a clear differentiator from the solutions we discussed above: it’s a phone call analytics software for marketing teams and agencies that helps determine which ads drive phone leads.
Besides calls, Nimbata also supports form tracking, and Conversation intelligence is used for transcription, summaries, scoring, and conversation analysis. The platform is also geared toward agencies and multi-location businesses, allowing you to manage separate tracking numbers, dashboards, and reports for various clients or locations in one account.
You can also connect Nimbata to your marketing and reporting tools:
- Google Ads
- Pipedrive
- Webhook
- Google Analytics 4
- Meta
- Salesforce and others can be easily integrated with the platform.
The Agency plan also allows more customized connections.
The pricing ranges between $35 and $120 per month. The company also offers a $0 Entry plan for businesses that are just getting started, and you get a 14-day free trial on any other plan.
Ringba
As an inbound call tracking and analytics platform that allows you to track call sources, manage call campaigns, route calls between different buyers, and analyze performance, Ringba would be especially interesting to pay-per-call marketers, agencies, and call networks.
Ringba’s call tracking tools include DNI, number pools, call recording, etc. The platform also provides customizable call flows and several routing options, as well as AI-powered capabilities, including call transcription and voice agents.
Ringba also offers international coverage: tracking numbers are available in 60+ countries. Numbers for the U.S. and Canada can be added directly, while numbers for other countries require contacting support.
You can easily integrate Ringba with your existing stack of advertising, analytics, affiliate marketing, and automation platforms, including:
- Google Ads
- Google Tag Manager
- Zapier
- Taboola, etc.
The platform also supports pixels and webhooks, allowing businesses to send call and conversion data to external systems and build more customized workflows.
Three plans are available for your choice: Business, Professional, and Enterprise, with pricing starting from $127-147 per month, depending on whether you go with monthly or annual billing.
Retreaver
Like Ringba, Retreaver is another call tracking and routing platform with a strong focus on routing and distributing inbound leads based on real-time caller data. It combines call attribution, routing, conversion tracking, та call monetization.
Data-driven call routing is one of Retreaver’s central features. You can route calls to buyers/agents depending on geolocation, affiliate, product, segment, and other caller attributes. They also offer simultaneous dialing, continuous ringing, call caps and concurrency limits, and adaptive IVR.
To connect data for easier access and better visibility, Retreaver allows integrations with HubSpot and Google Analytics. It also connects with Zapier, allowing you to integrate your call data with thousands of additional apps. APIs and webhooks are available in case you need more custom integrations.
Unlike many call tracking platforms that use monthly subscription plans, Retreaver doesn’t have monthly subscription plans or long-term contracts. The pricing is based on usage: per-minute call usage starts at $0.05/min, and phone number rental is $1/number/month.
AvidTrak
AvidTrak is closer to CallRail/Nimbata than to Ringba or Retreaver. First and foremost, it is a call tracking and marketing attribution platform, even though it also has routing, AI conversation analysis, and a separate contact-center product.
AvidTrak helps businesses and marketing agencies to determine which campaigns, channels, ads, and keywords generate inbound calls. For online attribution, the platform uses Dynamic Number Insertion and supports keyword-level attribution.
For call analysis, you can use recording, transcription, call scoring, and lead tagging/filtering.
AvidTrak also offers AI-powered conversation analysis like:
- conversation outcome extraction
- sentiment/intent analysis
- and lead prioritization based on the conversation signals.
Other capabilities include IVR and flexible call routing, while agencies can manage multiple client accounts and use white-labeled reporting.
Like other similar software, AvidTrak integrates with Google Ads, Google Analytics 4, Microsoft Advertising, HubSpot, Salesforce, and many other advertising, analytics, CRM, and website platforms.
As for pricing for their call-tracking solution, AvidTrak offers three basic plans: Starter, Professional, and Agency, ranging between $15 and $55 per month. The plans include 5, 10, and 30 local numbers and 500, 1,500, and 2,500 local minutes, respectively. If you exceed the included limits, additional usage will be charged separately.
Phonexa
Phonexa is a broad performance marketing platform that combines call tracking, attribution, and distribution through Call Logic and lead tracking, attribution, and distribution through LMS Sync. It is particularly geared toward performance marketers, affiliate networks, publishers, advertisers, and companies that not only receive calls and leads but also qualify, route, buy and sell, manage, and monetize them.
The platform provides trackable phone numbers, session-level attribution, call recording, real-time analytics, and backend ROI tracking, allowing businesses to connect inbound calls with specific marketing sources, campaigns, and keywords.
Call Logic also includes a drag-and-drop IVR builder, automatic call distribution, call qualification, and customizable routing based on caller data and buyer availability. For businesses that buy and sell calls, Phonexa supports Ping Post Calls 2.0 and real-time bidding. The platform also offers AI Call Agents that can interact with callers, qualify leads, and route calls automatically.
Phonexa offers extended integration capabilities and can connect with Salesforce, HubSpot, Google Analytics, Google Ads, Everflow, VICIdial, Dialpad, and others. For custom requirements, you can use API Builder and Integration Builder.
Here are the two core products you get as a client with Phonexa:
| LMS Sync | Lead tracking & distribution software |
| Call Logic | Call tracking & distribution software |
Here are the six extra features you also get with Phonexa’s software stack:
To get Phonexa pricing, you’ll have to request a custom quote based on your requirements and usage. Logic packages include a certain volume of call minutes, while LMS Sync packages include lead pings and posts, with the available volume varying by package.
Get started with Phonexa to grow your pay per call and pay per lead business with advanced lead and call tracking, distribution, and analytics.
HighLevel Company Overview & Review
Unlike dedicated call tracking solutions designed particularly for marketing agencies, HighLevel (GoHighLevel) is an all-in-one CRM, sales, and marketing automation platform with call tracking built into a much broader set of tools.
Features
The platform combines lead management, calling, email, and SMS marketing, workflow automation, appointment scheduling, landing pages, forms, reputation management, and other capabilities in one platform.
For phone-based lead management, HighLevel provides business phone numbers, number pools, call recording, a built-in web dialer, and tools for managing inbound and outbound calls. It also provides an expanding range of AI tools. Conversation AI can handle customer messages, answer questions, qualify leads, and assist with appointment booking, while voice AI agents can manage inbound and outbound calls, collect information, schedule appointments, transfer callers, and trigger follow-up actions.
Integrations & API
Over 2000 third-party apps, platforms, and custom tools integrate with HighLevel. The list of HighLevel integrations covers everything from social media and billing to CRM and marketing software. Its marketplace also allows you to browse and install the tools you need without any coding required.
Pricing Plans & Costs
HighLevel provides three main plans for their clients.
The Starter plan costs $97/month, which they recommend for smaller businesses and solo marketers. It includes:
- 3 sub-accounts
- Unlimited contacts
- Unlimited users
- 24/7 support
- All core features
The Unlimited plan is built for growing agencies and is available for $297 per month. It includes everything from the Starter plan, plus unlimited sub-accounts, rebill phone and email (no markup), and basic API access.
The Agency Pro plan is the most advanced option and is designed for SaaSpreneurs and agencies looking to go SaaS and costs $497/month. It includes everything from the Unlined plan, plus SaaS mode, automated sub-account creation, rebill phone and email with markup, user/agent reporting, and advanced API access.
Regardless of which plan you choose to meet your business needs, you can experience their platform for free for 14 days before committing to a paid plan.
Customer Service & Support
With HighLevel, you will get 24/7 support through live chat, Zoom calls, support tickets, and phone support. The platform also has an extensive database with guides covering its features, setup, troubleshooting, and integrations.
HighLevel’s customer feedback on the quality of their support is mixed. While many reviewers are happy with their experience, others mention slower follow-ups, escalations, and inconsistent resolution of more complex technical issues.
Frequently Asked Questions
Is HighLevel a CRM or a call tracking platform?
HighLevel combines CRM, sales, and marketing automation with call tracking software. The platform offers a broad range of tools, which include call tracking, CRM and pipeline management, workflow automation, email and SMS marketing, websites and funnels, and other features.
Is HighLevel suitable for marketing agencies?
Yes. HighLevel is particularly oriented toward marketing agencies. Depending on the plan, agencies can create multiple client sub-accounts, manage campaigns and customer data from one platform, customize the platform with their own branding, and use SaaS Mode to offer the software to clients.
Does HighLevel support Dynamic Number Insertion (DNI)?
Yes. HighLevel uses number pools to dynamically display tracking numbers to website visitors. This makes it possible to connect incoming calls with individual visitor sessions and better understand which marketing sources generate them.
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