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Building an in-house solution or a high-value product that can help a brand tackle specific issues is a natural response of any entrepreneur. But with all the technical constraints and a lack of expertise in creating tailor-made solutions, your brand may end up sabotaging itself.
The highly competitive environment of the digital market requires a prompt response and fast results. That’s why brands often resort to white labeling a product to avoid spending extra effort and resources. With the right white label partner and customization opportunities, businesses can expand their reach and fine-tune their marketing campaigns and initiatives.
White labeling a specific solution or tool, however, is the most common choice for brands. For instance, Phonexa offers a white label feature as part of its lead management and call tracking software.
If you’re looking to harness the benefits of white labeling, schedule a consultation with one of Phonexa’s experts.
What is Meant by White Labeling?
Brands are no strangers to the white label concept. Today, white labeling is a traditional approach in digital marketing. It can be anything from a ready-to-use solution or a white label website to a dedicated agency.
However, private labeling and white labeling concepts might be confusing to those new to the industry. Let’s establish the main differences between white label and private label solutions:
- A private label implies a line of custom products – mainly physical goods – produced for and sold exclusively by a specific company
- Private labeling is used for products that are manufactured in accordance with the brand’s requirements for design and packaging, among others
- White labeling allows for only slight customization, and it’s typically used for more generic solutions and products
- While white labeling doesn’t require heavy investments or extra effort, such solutions can be rebranded and used by multiple brands
Naturally, creating unique products in-house can be rewarding. But in some cases, it’s not about time, money, or expertise. For instance, some brands can’t create product R&D, customer acquisition, or sales tools in-house. That’s why they look for tailor-made solutions offered by white label partners and agencies.
How Does White Label Digital Marketing Work?
The process is pretty straightforward. If your brand is looking for a white label provider, you can start by looking for a specific white label solution. Providers typically offer individual pricing for each solution or include this feature in their plans and packages.
Once you make an agreement and become a client, you’ll work alongside your white label partner. In a nutshell, a partner will help you tackle any issue your brand is dealing with, including hiring new employees, retaining and returning every important client, distributing leads, or driving more high-quality traffic.
For many companies, the ultimate goal of utilizing a white label solution is to power up their business and get the credit for delivering impressive solutions and delightful service. Naturally, it’s completely up to you how transparent you’re going to be about using white label services.
White Label Services Explained
The principal purpose of white label services is to deliver solutions and tools to businesses and enterprises looking to expand their offerings and extend customer lifetime value. This way, they can focus on fundamental business objectives without the need to hire employees, handle related issues, and develop solutions that are lacking at the moment.
White Label Branding: How to Use Your Brand Name
Essentially, white label services enable businesses to customize vendor software or products. This way, brands can ensure that the new solution they offer has the desired feel and look, which has to be consistent with other offerings. It means that companies can use their branding elements, including corporate emails, texts, or URLs and offer a product to clients as their own.
Examples of White Label
White labeling can be used for any needs of the company. It can even be a sales organization driving bookings and leads or a full-service marketing agency offering expert project planning and a bird’s-eye view of every marketing campaign.
White labeling can also be an excellent solution for brands suffering from a reputational crisis or dealing with their website getting blacklisted. In this case, they can white label their emails or use domain white labeling to avoid reputational issues.
It’s only natural that some brands may not find it increasingly necessary to utilize this approach. But using a white label service can turn out to be immensely helpful for a number of reasons.
Why Brands Need White Labeling
For any business striving to create a smooth and professional look for their technical solutions, white labeling just makes sense. It gives companies the opportunity to outsource certain business elements to a third party while maintaining a strong brand identity.
All the technical requirements of building and implementing an in-house tracking software, for example, can be overwhelming and unrealistic for a company. A tailor-made white label software can eliminate unnecessary headaches and bring the desired results right away.
In practice, the approach saves money and time regardless of the vertical or industry.
Why Use White Labeling
- It can help you strengthen your brand and deliver novel solutions to the customers without extra investment on your part.
- White labeling can come in handy if you need to present an upgraded user-friendly solution fast.
- The approach can prove helpful if you want to conquer a new market.
- White labeling is a perfect solution for a small business or a startup.
- If company representatives have already used the technology and you want to avoid the risks of developing it yourself, you can use it and brand it.
The Pros & Cons of the White Label Software
The white labeling approach is not exclusively used or owned by digital marketers. It works perfectly fine across industries.
As Slava Vaniukov, CEO of the Softermii, says: “White Label practice is a widespread method of showing the quality of your work to a wide range of clients and partners, because, for example, technology for internal and external business communications VidRTC development, not all companies can do.”
Any store can buy white labeled products from other companies, brand them, and sell them with no questions asked. Clients, for instance, are often unaware that the product is only branded by the store.
That’s equally true of digital products, software, and services. There has been a lot of back and forth between digital marketers on white labeling SaaS. But still, for the sake of efficient reporting, marketing companies do not miss the opportunity to white label high-quality third-party software.
Pros of White Labeling
- Improving the credibility of your brand
- Increasing the loyalty of customers
- Boosting sales
- Allocating the funds efficiently
- Saving time
It’s no surprise that white labeling is so popular that it offers businesses a wide range of benefits. Most marketers are initially interested in white labeling because of the positive impact it can have on their business.
There’s a lot to consider, even if the approach has many beneficial aspects. Analyzing the cons of white labeling can help you make an informed decision.
Cons of White Labeling
- It can be high-priced
- Some may prefer companies with proprietary solutions
- Users may associate solution quality with the vendor and not your brand
These drawbacks may not apply to everyone. Some white labeling will not cost extra.
White labeling is included in pricing packages in the Phonexa’s all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more.
How transparent a company decides to be about its white label products can make a difference as well.
Ultimately, brands must decide for themselves if they will reap the benefits of white labeling. After all, there is no marketing without investments, and white labeling is a worthy one.
To learn more about Phonexa’s all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more, schedule a consultation.