How Call Tracking Improves the Value of Marketing Leads in Sales

Victoria Berezhetska
Content Lead
4 minute read
Victoria Berezhetska
Content Lead
4 minute read

Brands are always on the lookout for reliable and repeatable ways to consistently close deals and bring in more inbound calls and quality leads.

Apart from estimating the success and effectiveness of marketing campaigns, every brand needs to review its sales process carefully. This way, companies can uncover every hidden customer acquisition opportunity, improve or introduce new sales techniques, develop unique inbound sales approaches, and so much more.

Historically, data has been the cornerstone of informed decision-making, predictive modeling, and sales insights. Businesses use data to accomplish numerous tasks like identifying trends and gaps in the sales process or boosting the marketing value of leads.

However, some companies are still struggling to achieve their business objectives. One of the reasons is that brands lack the right technology and tools like inbound call tracking software.

If you’re looking to generate more sales, motivate prospects to make more calls, and put your sales data to work, here’s what you need to know about call tracking tools.

Can Call Tracking Be Helpful for Sales?

Sales is where your marketing efforts align with financial goals. While it’s a high-pressure area, salespeople must analyze their performance through the lens of lead and call data.

Consistent monitoring and the accurate interpretation of lead and call information are essential for every salesperson. So, where and how can companies get this data?

Call tracking as a service has a lot to offer to businesses. For instance, companies equipped with the right call tracking tools can track and attribute all of their efforts, whether they run lead or demand generation campaigns.

The primary goal of the phone tracking software is to determine which of your marketing initiatives drive customers to contact your business. If you’re running different ad campaigns, call tracking can help you identify the channels that are performing best. In other words, it guarantees that you’ll know the story behind all of the future calls and how you can get more calls and conversions.

Besides, implementing call tracking tools helps salespeople view real-time reports, spot trends, and allocate resources to lower their cost per lead.

That’s only one of the ways call tracking solutions can help businesses uncover every single hidden revenue opportunity.

How Call Tracking Tools Can Bridge the Gaps

Implementing an inbound call tracking software or using a white label solution is how your company can ensure that all of its efforts and operations are sustainable. Besides, it negates the need to look for extra resources and develop a solution from scratch.

It’s no secret that marketers and salespeople always aim for top productivity, efficient workflows, and high conversion rates.

All of that is possible with a solution like Phonexa’s Call Logic. It can truly track and attribute every last bit of ROI, boost performance and productivity, optimize call flows, and allow access to greater lead and call insights.

Let’s take a closer look at how Phonexa’s Call Logic can help brands identify the gaps in the outbound and inbound sales process and improve the quality of incoming leads.

Hassle-Free Integrations

Regardless of your current tech stack and CRM, Phonexa presents an effortless integration. The platform enables brands to view the progress of numerous marketing campaigns in real-time through its single comprehensive dashboard.

Granular Reporting

Brands need the capacity to keep a close eye on ad campaigns and process an increasing volume of important calls. Phonexa enables businesses to stay in the loop with granular traffic flow, comparison reports, and real-time notifications on campaign performance with data analytics functionalities.

Call Bidding & Lead Acquisition

As an integral part of Call Logic, Ping Post Calls 2.0 offers a custom solution for all parties involved in the call lead acquisition process. With that, publishers can bid on the best call data attributes; whereas buyers and advertisers can increase conversions and sales by purchasing only the highest quality leads. In a nutshell, this product feature helps marketers optimize the lead journey and generate a robust and multichannel ROI.

Lead Quality

Call tracking tools simplify the process of creating and optimizing ad campaigns. For instance, Call Logic offers brands data analyzing resources to support all aspects of their marketing decisions. This way, salespeople can tap into call analytics and refine their sales approaches, resulting in increased conversion and close rates.

Predictive Analytics

Understanding the probable outcomes of campaigns helps businesses optimize their spending and resources to better understand consumer behavior. Why is this important? With data-backed predictions, marketing and sales teams can identify potential growth areas and implement new strategies.

Final Thoughts

There’s no denying that inbound calls offer a wealth of data. With the right inbound call tracking software, marketing and sales departments can optimize their performance and bridge the gaps in their strategies and attribution models.

Schedule a consultation with one of Phonexa’s experts to discover how incorporating Call Logic in your marketing tech stack can help boost your sales performance and bridge the in-person gap in the sales funnel.

Got Questions?

Get in touch! We are available 24/7.

Victoria Berezhetska avatar
Victoria Berezhetska
Content Lead

Victoria Berezhetska is a Content Lead at Phonexa. She has a Bachelor of Science degree in Business Administration, with extensive working experience as a PR specialist and content writer. In her work at Phonexa, she covers diverse topics around digital marketing, including affiliate marketing, call tracking, lead generation, marketing automation, and so much more.

Education: City University of Seattle

Expertise: Affiliate marketing, digital marketing, call tracking, lead generation, insurance


  • 8+ years of experience in digital marketing, specializing in building customer loyalty

  • Deep B2B and B2C content expertise intertwined with strong analytical and interpersonal skills

  • Unwavering drive for growth and commitment to creating impactful content

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