Owned and operated by Phonexa, the all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more, MailCon successfully united top professionals throughout omnichannel marketing, email, and the lead generation communities at the Caesars Palace in Las Vegas during the company’s first-ever standalone conference Jan. 11 to 13.
The Rise of MailCon: A Brief History of Success
The industry-leading event exceeded previous MailCon gatherings by covering more space and offering a robust selection of sessions, workshops, and panels, as well as an exhibition space for companies. It also featured multi-dimensional networking opportunities, such as a game lounge, welcome reception at Topgolf, the Marketer’s Ball afterparty at the Omnia Nightclub — which was headlined by a special performance from multi-platinum award-winning artist Ja Rule — and the MailCon Spotlight Awards and AFFY Awards luncheon.
MailCon’s three-day event fostered partnerships, community, and marketing technology innovation, which mirrors the mission and ethos of Phonexa.
“I’m impressed with how the email marketing community united in support of MailCon’s first-ever standalone conference,” said Lilit Davtyan, CEO and CFO of Phonexa. “It’s great to see that everyone else believes in our companies, and how we’re continually creating and nurturing an environment for brands to catapult their businesses.”
Industry Leaders Unite: Insights from Top Professionals at MailCon
Speakers from Deloitte, LinkedIn, Dotdigital, and Hawthorne Advertising were among those who presented a wide range of panels and workshops around deliverability, technology, email personalization, branding, lead generation, and more.
“Our standalone conference was exceptional as it created a huge networking opportunity for our community to rely on,” said Kristen Haines, CEO at MailCon. “We’re especially excited to spotlight and recognize visionaries in our space, giving them a platform and an opportunity to shine and share their insights, knowledge, and products with us. We look forward to continuously combining efforts with Phonexa to promote growth and empower each of our community members, sponsors, partners, and speakers for many years and events to come.”
“Even as we battled obstacles caused by a pandemic, our MailCon community retained its strength in coming together to make an impact that reaches beyond our three-day program,” said Sara Malo, Director of Sponsor and Exhibitor Success at MailCon. “I was inspired to see everyone gather to engage and educate the next wave of innovation. We look forward to a bright future and taking MailCon to new heights.”
Over 70% of MailCon attendees are directors, C-level executives, and company decision-makers.
“MailCon has always been a key event for me to get insights about the latest email and omnichannel marketing trends, and learn about the best practices from top industry experts. This time, it was even more special,” said Faruk Aydin, CRO at Inbox Suite. “I’m bringing back a lot of positive feedback, energy, and motivation because the MailCon community is a true booster.”
MailCon also recognized leading companies with the joint MailCon Spotlight Awards and AFFY Awards luncheon by honoring exceptional innovation and leadership across the industry.
MailCon Spotlight Awards Winners:
- Email Service Provider Choice: ExpertSender
- SMS Choice: Addicted Affiliate
- Automation Choice: Contact Center Compliance
- Innovative Tech: Pushnami
- Top Email Marketer: Synergy Interactive
AFFY Awards Winners
- EmailOversight, Optizmo, and Elite-Calls received the AFFY Digital Marketing Awards
- Ron Hart of Mobile Pushers won Super Affiliate honors
- Wade Tonkin of Fanatics and Tom Wozniak of Optizmo also received individual AFFY Awards.
The event marked the fifth conference since Phonexa’s acquisition of MailCon in 2018 and the eighth event overall.
Previous and most recent MailCon events included the 2021 MailCon Meetup in Manhattan, the Virtual Experience in 2021, and the MailCon Las Vegas event in 2020.
Learn more about how Phonexa powers MailCon to build a diverse community of omnichannel marketers, all while introducing unparalleled brand partnerships and opportunities for professional development.
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