As the Telephone Consumer Protection Act (TCPA) litigation surged by 60.1% in 2025, the question of compliance has become even more pressing for brands that generate, buy, or sell leads, especially in compliance-heavy industries such as financial services, retail, and insurance.
The good news is that it’s quite easy to safeguard your business against fines and lawsuits – all you have to do is capture consent with TrustedForm or its alternatives at the moment when the lead is generated. Then, with a visual proof of consent stored in your database, you can feel safe when reaching out to the consumer in question.
Source: CompliancePoint
But, of course, TrustedForm isn’t the only solution on the market – there are many more, which is why it’s essential to make the right choice in the first place based on your business needs, budget, market, and other factors.
Read on to learn more about TrustedForm and its competitors.
Top TrustedForm Competitors
Phonexa & ValidRecord: Screen, Track & Distribute Leads
Phonexa is an enterprise-grade infrastructure that helps networks, brands, and affiliates monetize consumer intent across web leads and calls. While our core solutions, LMS Sync and Call Logic, power lead and call tracking and distribution, ValidRecord integration captures proof of consent, essentially serving as a compliance and quality control layer.
ValidRecord includes two modules:
- iClaim: By integrating into your site’s HTML, it can record web interactions, capturing exactly how and when users submit forms and grant consent. Every recording includes an encrypted URL you can quickly share for dispute resolution.
- iClear: It’s basically a firewall that filters out bad leads and calls before they cause any damage. Once set up, the solution can flag TCPA litigators, validate leads’ addresses, emails, and phone numbers, scrub your inbound volumes against do-not-call (DNC) lists, and look up IP addresses.
“The whole point of using a system like Phonexa is to ensure that you’re utilizing automation in the way it’s supposed to be used, streamlining your business and your marketing operations. So we needed to make sure that we were able to deploy all of these features as a real-time consent capture variation so that we weren’t incorporating any drop-off natures or essential blockers to your sales funnel that otherwise could potentially come into place when a regulation like the TCPA update comes into place.” – David Pickard, CEO, Phonexa, during the Navigating the 2024 FCC Regulations webinar
Get started with Phonexa to maintain compliance and mitigate fraud.
LeadCapture.io: Ready-Made Funnels with Consent Verification
Designed for lead generators, performance marketers, and businesses, LeadCapture.io is an AI-powered platform for building high-converting marketing funnels. The platform is user-friendly and integrates with Copilot, Microsoft’s proprietary AI, to help you create deployment-ready funnel content from scratch.
LeadCapture.io uses LeadProof to create verifiable lead records, sealing their consent metadata in a tamper-evident ledger. The platform also supports TrustedForm and Jornaya integrations and provides contact scoring, TCPA litigation risk scoring, and email and mobile phone verification.
Lead Prosper: Lead Distribution & Consent Verification via Pre-Built Integrations
Lead Prosper is a lead distribution platform that lets you set advanced decision logic to manage leads at scale and with maximum efficiency. Not only does it feature various distribution models, including waterfall, round-robin, and send to all, but it also allows you to set campaign triggers to create unique, tailored workflows and, for example, monetize failed leads.
As for consent capture and validation tools, Lead Prosper closes this gap with the following integrations:
- TCPA Litigator List: Scrubs leads against TCPA litigator lists to safeguard you against lawsuits.
- TrustedForm: Captures proof of consent by recording users’ web sessions.
- DNC.com: Provides tools to help businesses comply with the latest DNC and TCPA regulations.
- Email Oversight: Validates email addresses, phone numbers, and postal addresses in real time.
- Anura: Analyzes behavioral patterns to flag bots and other types of toxic leads.
Boberdoo: Leads & Call Distribution With a Traffic Quality Checker
One of the leaders in the lead distribution sector, Boberdoo offers a wide range of lead and call distribution options, a no-code form builder, and proprietary AI for bid adjustments and domain scrubbing. By running checks across six signal groups and reviewing TCPA disclosures, Boberdoo can score lead capture pages to identify potentially non-compliant leads.
Boberdoo has a customizable lead quality checker called leadQC, which allows you to automate lead flows based on their quality scores (0-100). The platform taps into 5 data sources to run over 30 quality checks, verifying leads and ensuring they’re safe to contact. Likewise, Boberdoo integrates with TrustedForm, Jornaya, Contact Center Compliance, and other solutions.
LeadsPedia: Smart Lead Distribution With Meticulous Verification
LeadsPedia provides call tracking and distribution infrastructure for lead acquisition and distribution. To facilitate smart traffic allocation, you can set filters and caps, adjust delivery schedules, and target leads and calls by county, state, ZIP code, and ZIP code radius.
Undeniably, one of the areas where LeadsPedia excels is lead verification, which is designed specifically for acquisition purposes. It lets you scrub managed leads against TCPA litigators and DNC lists, check for duplicates, and assign a quality score to keep suspicious leads away from your system. To align lead and call management campaigns with TCPA and CCPA regulations, you can use integrations like TrustedForm, The Blacklist Alliance, DNC.com, and others.
Formester: Robust Form Builder That Integrates With TrustedForm
Formester is an AI-powered solution for building smart forms to capture leads, process payments, and more. You can create any form type with simple prompts and adjust the output using drag-and-drop menus.
- Collaboration: Co-create forms with your colleagues without worrying about overwriting each other’s work.
- Automation: Sync leads with your databases, such as in CRMs or spreadsheets, and set a follow-up logic.
- Analytics: Use AI to analyze form submissions to create summaries and score entries for further filtering.
- Quiz marker: Create engaging quizzes to capture and qualify leads.
For consent capture, Formester uses TrustedForm integration. Once activated, your lead entries will also generate consent certificates that you can deliver wherever needed via the API bridge.
Anura: A Comprehensive Ad Fraud Solution
Anura is an ad fraud solution that safeguards businesses against all types of bad traffic. The platform is especially effective at blocking bots, which reduces the risk of contacting stolen data leads and violating TCPA provisions.
Anura’s functionality is divided into the following solutions:
- Anura Script: Identifies complex traffic fraud, supports JavaScript integrations, and operates across forms, surveys, shopping carts, and calls.
- Anura Direct: Detects common fraud types across websites, email marketing, and ping post platforms, and supports REST API integrations.
- Anura IPDB: Navigates IP intelligence databases at high velocity to detect fraud across ping post, ping tree, click processing, SSPs, and DSPs in real time.
- Search & Social Protect: Protect from social media fraud (Instagram, YouTube, Facebook, LinkedIn), including ad fraud.
- Ad Tag Protect: Protect your digital assets on Google, Yahoo, Bing, and click arbitrage platforms from bots and fake clicks.
As an Anura client, you access a multi-layered dashboard that lets you keep a finger on the pulse of your fraud prevention efforts, tracking fraud rates, trends, and an estimate of the marketing budget Anura saves.
PerformLine: Compliance Overseer With Built-In Business Intelligence
An enterprise-grade compliance solution, PerformLine empowers businesses to review, discover, and monitor marketing and partner activity, from web pages to social media and even calls.
Instead of recording form submissions like TrustedForm, PerformLine uses a proprietary crawler, Kraken, which detects forms without proper consent language, emails templates that lack opt-out buttons, and similar violations.
PerformLine centralizes your monitoring data in a transparent dashboard. Inside, you can see the total reviewed pages within the last 90 days, urgent alerts, page scores, and other useful insights. Better yet, the solution leverages business intelligence to surface partners’ performance data and turn it into report cards.
BioCatch: Behavioral Analytics & Device Intelligence To Detect Fraud
BioCatch is a high-caliber security infrastructure designed to detect and prevent fraud in the banking sector, including account takeovers and social engineering scams. That said, the platform can also be useful for businesses outside its focus niche.
BioCatch uses BioCatch Connect to analyze user behavioral patterns, such as mouse movement, clicks, and even touchscreen pressure. By combining BioCatch Connect with DeviceIQ, a device intelligence technology, the platform can filter out bots and other non-compliant traffic.
TrustedForm Review
Developed by ActiveProspect, TrustedForm is one of the industry standards for consent verification. It records form submissions, providing immutable, encrypted, and easily shareable proofs of consent to facilitate safe and quick dispute resolution.
TrustedForm comprises four modules:
- Certify
- Verify
- Retain
- Insights
Let’s see how they work.
| Certify | TrustedForm Certify represents the primary function of TrustedForm – to issue consent certificates. To activate it, you need to deploy a specialized software development kit (SDK) on your web forms.Once the SDK is embedded, Certify will automatically record user interactions on selected pages. All recordings are pushed to your ActiveProspect account, where you can replay them and review additional interaction details, including visit date, time on page, IP address, geographic location, and more.Important: With proper configuration, Certify can mask fields in your recordings so you don’t capture sensitive data, such as health information or credit card numbers. |
| Verify | Verify brings you into a transparent workspace where you can accept or decline consent languages introduced by your partners. You can also configure API response rules, so that leads that don’t align with your consent requirements are kept out, all under the hood. |
| Retain | TrustedForm retain allows you to retain consent certificates for 5 years, facilitating high security through ironclad encryption. Likewise, you can mask certificates for buyers to prevent lead poaching. |
| Insights | TrustedForm Insights offers a bird’s-eye view of your campaigns, so you can identify best-performing partners, channels, and campaigns, as well as inefficient traffic sources.However, since Insights doesn’t provide you with full marketing attribution data, it might not be the best choice for campaign optimization. Instead, you may want to consider tools that track multiple touchpoints and map them to customer journeys, such as HubSpot. |
TrustedForm & Jornaya
By integrating with Jornaya (available natively), you expand TrustedForm’s functionality with LeadiD, a Verisk Marketing Solutions (VMS) technology. Running under the hood, it audits and verifies the browser behavior leading up to a form submission, creating an immutable proof of consent, stored as a cryptographic data token.
And while this tandem may be redundant for some businesses, if you capture leads at scale, especially in high-risk niches, it becomes a cornerstone of your protection. As TCPA litigation increases, you want as many security layers as possible so that if one is bypassed for whatever reason, the next can get you covered.
Having these two distinct consent certificates is also practical if you sell leads to multiple downstream buyers. Since networks, brokers, lead aggregators, and other intermediaries may accept leads with only a specific consent certificate, having both gives you an advantage.
TrustedForm Support
One way to get in touch with TrustedForm support is to purchase one of the following plans:
| Plan | Concierge | Silver | Gold | Platinum |
| Monthly price | $499 | $999 | $1,499 | $2,999 |
| Live chat response time | Standard | 15 minutes | Sub-5 minutes | Sub-5 minutes |
| Dedicated team | None | Success manager | Success manager | Success and technical manager |
| Key extras | Basic email support | 20% discount on professional services | Quarterly business reviews and 25% discount on professional services | Quarterly business reviews, annual system audits, workflow reviews, and 25% discount on professional services |
Alternatively, you can opt for one-time expert support at $250 per hour, which includes configuration of TrustedForm, LeadConduit, and LeadsBridge.
TrustedForm Pricing
TrustedForm operates on a pay-as-you-go model, charging $0.15 per verified certificate and $0.15 per retained certificate. The TrustedForm Insights pricing is to be discussed.
ActiveProspect Ecosystem
Aside from TrustedForm, ActiveProspect offers several other solutions that make up its lead optimization and management infrastructure.
Let’s explore how they work and integrate with TrustedForm.
| LeadConduit | LeadConduit is a comprehensive lead optimization and routing solution that works hand in hand with TrustedForm. Designed for lead buyers, it can ingest leads from any source, including web forms, third-party vendors, and CSV files, then enrich and route them between your departments, typically within a CRM. |
| LeadsBridge | LeadsBridge is a marketing automation and data synchronization tool that connects different marketing platforms and channels, such as pulling lead data from your Facebook Ads into Mailchimp to trigger email follow-ups. Overall, you have over 380 pre-built integrations to engineer unique workflows. |
| Suppression List | With ActiveProspect’s Suppression List, you can check leads against any lists, including custom ones. Thus, not only does it help you flag leads from do-not-call (DNC) lists, but it also works great for filtering out duplicates, which you can do most effectively by syncing data with downstream systems or partners if you’re distributing leads. |
Is TrustedForm the Right Compliance Solution for You?
Given TrustedForm’s end-to-end functionality, it stands to reason that it is among the leaders in the compliance market. From capturing and retaining consent certificates to managing consent languages, the platform has it all, especially with the consolidation with Jornaya, which further strengthens protection against litigation.
As part of the ActiveProspect ecosystem, TrustedForm syncs data with LeadsBridge and LeadConduit, making it a perfect choice for businesses seeking lead management and marketing automation platforms.
Frequently Asked Questions
What’s the full list of TrustedForm features?
TrustedForm Certify, a feature for capturing consent certificates across web and Facebook Lead Ads forms, is at the core of the solution. Then, you also have TrustedForm Verify to manage consent languages, Retain to retain consent certificates, and Insights to monitor your lead intake.
Are there TrustedForm attribution tools?
Although it falls short of purpose-built attribution tools, the TrustedForm Insights feature can be used for basic source tracking, allowing you to tie leads back to their partners, channels, and campaigns.
Are there TrustedForm pricing plans?
TrustedForm operates on a pay-as-you-go model, charging $0.15 per verified certificate and $0.15 per retained certificate.
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