Unlock Smarter Insights & Enhanced Compliance: Phonexa Product Updates

Liana Tonoyan

Chief Information Officer

2 minute read

We are constantly updating the Phonexa platform with new features and enhancements to improve performance, support regulatory compliance, and streamline business operations. Here are three new product enhancements designed to improve your experience within the Phonexa platform.

1. Publisher by Source Comparison Report: Gain deeper insights into traffic type performance
2. TrueCall as a TPS on iClear: Strengthen call compliance and authenticity
3. Revamped My Profile: Enjoy a smoother, more intuitive user experience

Let’s dive into each feature with real-world applications and use cases showing how to use them to transform your operations.

Publisher by Source Comparison Report: Optimize Traffic Performance with Data-Driven Insights

What’s New?

The “Publisher Comparison Report by Source” setup helps businesses analyze the publisher’s performance and compare the results for different sources, ads, or traffic types over a minimum of two and up to four different time periods. This is a valuable tool for understanding the effectiveness of the ads and making informed decisions about where to allocate resources.

Use Case: Getting More Out of Your Ad Spend

Imagine this: your marketing department manages different ad channels including Facebook Ads, TikTok Ads, and Google Ads. You need to know which of the channels brings in the best leads and conversions across different time periods.

With this new report, you analyze the past four timeframes (e.g., today, yesterday, last week, last month) and discover that:

• Facebook Ads had the highest number of leads yesterday
• TikTok Ads generated the best conversion rates last week

This knowledge enables you to change your strategy and spend more money on TikTok Ads for conversion-based campaigns while using Facebook Ads for lead generation.

Learn More: Reports & Analytics → Publisher by Source

TrueCall as a Third Party Service (TPS) on iClear: Strengthening Call Compliance & Security

What’s New?

Phonexa now includes TrueCall as a TPS on iClear, which helps validate the legitimacy of calls made by consumers. This ensures that companies adhere to the marketing regulations and avoid making calls that may be considered frustrated or unwanted.

Use Case: Preventing Fraudulent Call Leads

A financial services company receives hundreds of consumer interactions every day. Nevertheless, some calls from fraudsters or unverified numbers can also be made, which may pose a threat to the company’s compliance.

By implementing TrueCall on iClear, the company can:

• Verify if the call was genuinely initiated by the consumer
• Ensure compliance with telemarketing laws and avoid legal risks
• Filter out fraudulent or unauthorized calls before connecting with agents

This feature is especially valuable in industries with strict call compliance laws, like finance, healthcare, and insurance.

Learn more: iClear x TrueCall

Redesigned “My Profile” Instance in Phonexa: A More Intuitive User Experience

What’s New?

We have recently changed the “My Profile” section in Phonexa and we have created a new design with a better menu to manage your accounts easier.

Now, with the new “My Profile” interface, you can:

• Quickly edit personal details, security settings, and preferences
• Enjoy a clean, user-friendly design for faster navigation
• Reduce time spent on administrative tasks, focusing more on business growth

Learn More: Account Settings → My Profile

Final Thoughts: Powering Your Business with Smarter Features

These Phonexa enhancements are designed to provide:

• More detailed performance insights with the “Publisher by Source Comparison” Report
• Enhanced compliance & fraud protection with TrueCall on iClear
• A seamless user experience with the newly designed “My Profile” section