Ping Post Calls 2.0: Data-Driven Call Distribution at Scale

Phonexa’s Ping Post Calls 2.0, an automated call distribution software, allows affiliate networks, advertisers, and publishers to get the most out of the calls they buy, sell, or manage.

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Phonexa Ping Post Calls 2.0 for data-driven call distribution and real-time bidding

Ping Post Calls 2.0 Key Features

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Real-time call bidding that connects each call with the highest-bidding eligible buyer

With Ping Post Calls 2.0, you maximize sales rates by offering calls to multiple buyers, with the highest-bidding buyers receiving the consumer’s contact details. Automated real-time bidding software allows large-scale affiliate networks to sell thousands of calls daily.

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Ping Post Bid report showing publisher performance, buyer bids, and winning bid ranges

With the Ping Post Bid report, you can evaluate the performance of your publishers, including the effectiveness of their bidding ranges, as well as the bidding data of your buyers for different products. Using the report, you can identify which bid has the greatest chance of winning and how many publishers are likely to reject the call within a specific bidding range.

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Smart Tree selling calls to multiple campaigns while respecting campaign sales limits

The Smart Tree Ping Post selling feature allows you to sell calls to multiple campaigns simultaneously while respecting the maximum sales limit for each campaign. Through Smart Tree Ping Post, you can maximize revenue for publishers, paying a total of all call sales within the maximum sales limit.

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Weighted Bidding prioritizing campaigns through configurable bid multipliers

Weighted Bidding allows you to increase or decrease the chances of a specific campaign to buy a call by setting a multiplier for it. For campaigns with equal-price offers, the campaign with the higher bid multiplier will receive the call.

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Connect-2-Save preventing duplicate transaction costs between Phonexa users

Phonexa’s Connect-2-Save program allows our users to share usage costs without paying for the same transaction on two different platforms. When you send calls to other Phonexa users, your outbound posts are free – you only pay for receiving calls from other users; when you transfer calls to other Phonexa users, you only pay for the IVR minutes.

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Ping Post Calls 2.0 Related Features

Ping Tree Ping Tree
Call Tracking Call Tracking
Call Analytics Call Analytics
Pay per call Pay Per Call

The Ping Post Call Distribution Step-by-Step

Get a glimpse into a ping post call distribution flow with Phonexa

Step 1: Pre-Vetting Calls

Integrate iClaim and iClear to ensure that all calls you distribute have provided consent for marketing communications and meet the qualification criteria. Auto-accept legitimate calls, auto-reject mismatched and potentially fraudulent calls, and flag borderline calls for manual review.

Step 1: Pre-Vetting Calls: Pre-vetting inbound calls for consumer consent, qualification, and potential fraud

Step 2: Sending a Ping to Potential Buyers

Phonexa’s Ping Post Calls 2.0 software sends non-personally identifiable information (non-PII) about the call to all eligible buyers, including ZIP code, source, product interest, age, income level, credit history, and any other data that helps potential buyers understand the call is worth bidding on.

Step 2: Sending a Ping to Potential Buyers: Sending non-PII call data to eligible buyers through Ping Post Calls 2.0

Step 3: Real-time Bidding

Buyers evaluate the shared non-PII data and make their bids. The more information they receive, the more bids you can collect and the more accurate those bids will be, reflecting how much different advertisers are willing to pay for a specific call.

Step 3: Real-time Bidding: Buyers submitting real-time bids based on non-PII call and consumer data

Step 4: Sending a Post to the Winning Buyer

Phonexa’s Ping Post Calls 2.0 software identifies the highest-bidding buyer and sells the call to them, transferring the consent record, the contact data, and all the information collected throughout the customer journey, such as the call’s credit score or other industry-specific details.

Step 4: Sending a Post to the Winning Buyer: Transferring the call, consent record, and customer data to the highest-bidding buyer

Ping Post Calls vs. Ping Post Calls 2.0

Ping Post Calls 2.0 allows publishers and buyers to work directly together with a reinvented approach to purchasing and selling ping post calls. With this updated integration, Phonexa helps publishers bid into the caller journey on only the best call data attributes in the marketplace.

 

What is Ping Post? The original Ping Post Calls involved pinging multiple call buyers with customer information, then allowing each buyer to automatically place a bid for the call, resulting in the call being matched to the highest bidder. This introductory sequence and model have only supported the buyers’ side of Ping Post Calls.

 

With a new and reimagined approach, the new Ping Post software takes all the benefits of ping post and combines all technical call sales under an all-in-one platform, and addresses the call distribution needs of publishers, buyers, direct advertisers, and affiliate networks alike.

 

– For Publishers: Increase accept and sell rates and decrease return rates to satisfy the needs of all call generators in any vertical. Yield the maximum pricing, profitability, and earnings per call as you sell for the highest prices in the market.

 

– For Buyers & Direct Advertisers: Refine your call buying strategies and increase conversions by spending your marketing dollars on calls with a higher propensity to convert. Its dynamic bidding structures help you maintain consistency in how quickly you respond to sales opportunities and increase real-time control and informed decision-making.

 

– For Affiliate Networks: Filter your buying strategies to generate and distribute high-quality calls that will drive more conversions and sales. With quality call flows and a seamless customer journey, Ping Post Calls 2.0 is bound to increase publisher and buyer satisfaction within affiliate networks.

 

– For Everyone Across the Board: Phonexa’s market-leading call tracking technology, paired with its most recent integration in Ping call, enables transparency and strategic spending for businesses across the board. With its suite of bundled products in call tracking, click tracking, email and SMS, cloud phone system, and automated accounting, Phonexa supports all complex and dynamic business models.

 

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Grow ROI on the calls you distribute with Phonexa’s Ping Post Calls 2.0. Fill out the registration form to get expert guidance on how you can set up a ping post flow that allows you to connect high-intent consumers to matching buyers at scale.
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Frequently Asked Questions

What is ping post calls?

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Ping post is an automated call distribution process in which potential buyers are first pinged with non-personally identifiable information (non-PII) about the call, then make their bids based on their evaluation of this data, and the highest-bidding buyer receives the full set of data.

What does ping and post mean in the ping post call distribution system?

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In ping post call distribution, a ping is an initial step when eligible buyers receive non-PII data about the call, while a post is the provision of the full information to the winning buyer, including the PII data that allows this buyer to contact the lead (phone number, email address, etc.).

What are the advantages of Phonexa’s Ping Post Calls 2.0?

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Our Ping Post Calls 2.0 enables both buyers, publishers, and affiliate networks to get the longer end of the stick when purchasing, selling, or distributing calls. The idea behind Ping Post Calls 2.0 is that everyone involved in the process now receives equal treatment and can customize their campaigns to maximize revenue for their efforts.

With Ping Post Calls 2.0, buyers can bid for desired calls based on set criteria such as time of day and agent availability, and adjust bid frequency and pricing based on campaign-preferred components. On the other hand, publishers can maximize the value of their calls.

So instead of working with buyers on a static basis, with lots of back-and-forths, Ping Post Calls 2.0 creates a dynamic bidding environment that makes it easier to sell calls at a fair price to matching buyers while these calls are at the peak of their purchase interest.

What are the best use cases for Phonexa’s automated ping post call distribution?

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Phonexa’s automated ping post call distribution allows a large-scale affiliate network to distribute calls and calls from dozens of thousands of publishers to hundreds and thousands of advertisers automatically within an auction-based system while ensuring every call and call is sold to a relevant buyer for no less than the publisher’s minimum price.

Among the target industries are finance, insurance, real estate, home services, solar, and other high-ticket affiliate marketing industries. The more calls you distribute, the more benefit you can get from automated ping post call distribution with Phonexa.

Can I distribute both inbound calls with Phonexa’s ping post system?

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Yes, you can distribute both calls with our ping post software. Moreover, you can use the Product bundle feature to connect two products from Call Logic and LMS Sync. Then you can set up a Ping Post Calls 2.0 flow in your system and process calls in both LMS Sync and Call Logic platforms.

How do I set up and optimize a ping post call distribution with Phonexa?

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You can set up an automated ping post call distribution as your lead distribution strategy at the global, product, or ping tree level in the Call Logic ping tree builder, including global ping and post timeout and parallel post count. Likewise, you can collect, store, and transfer consumer consent with iClaim and screen inbound calls with iClear before you’ve distributed, purchased, or sold them.