Lead aggregation is a practice of pulling leads from many sources into one place, usually by a lead aggregator or affiliate network. Once collected, the data behind each lead can be analyzed and used to decide where it goes.
Lead aggregation allows you to compare sources by quality and volume, deduplicate before leads reach a buyer, and double down on the channels that perform. Phonexa handles aggregation through to distribution in LMS Sync for web leads and Call Logic for consumer calls.
Lead aggregation means pulling leads from different sources – organic vs. paid traffic channels, different publishers, etc. – into one place, which is usually done by lead aggregators and affiliate networks. Next, once leads are aggregated, an affiliate network analyzes the collected data – demographics, firmographics, psychographics, and other information – and distributes them to buyers in the best way possible.
Why Is Lead Aggregation Important?
Leads usually don’t come from one place. An affiliate network or an advertiser might work with many publishers and sources at once, so they need an aggregation step to enable analytics and then data-driven lead distribution or routing.
On top of that, through lead aggregation, you can compare traffic sources by performance, lead quality, the number of leads they provide, and other parameters, doubling down on the best marketing channels and possibly eliminating or adjusting underperforming ones. Likewise, you can check and deduplicate leads before distributing them to buyers or routing to sales reps.
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How Phonexa Simplified Lead Aggregation
Phonexa provides an architectural solution for large-scale affiliate networks, advertisers, and even affiliates who want full control over lead and call generation and acquisition, from aggregation to real-time screening to distribution and beyond.
Whether you buy or sell leads at scale, you can take it to the next level with our LMS Sync module for tracking, distributing, and analyzing web leads and Call Logic module for tracking, distributing, and analyzing consumer calls.
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