How Call Tracking Can Improve Your Customer Acquisition Strategy

Anh Luu
November 6, 2017

As you might already know, customer acquisition is the act of pulling in new visitors to purchase your service or product through various outbound marketing strategies. The customer acquisition process is crucial to the survival of any business; hence, knowing the value of your customers, where to find them, and how to properly attract them are the keys to attaining long-term success. If you know your customers well, you’ll have a much easier time attracting and converting them. Call tracking gives you the full insight of your entire customer journey so that all your campaign optimizations will be data-driven. These meticulous insights will eventually translate into a higher return on investment (ROI) for your business. We’ll show you how.

Call Tracking Improves Your Evaluation Process

All customer acquisition strategies need to be evaluated through and through in order to maintain tip-top shape in this competitive environment. Phonexa’s call tracking software makes the analysis process run a lot smoother by providing detailed analytics on all ends of your campaign; from customer demographics to marketing insights. These are some of the valuable call details you will receive with call tracking: performance examination, sources by campaigns, active products and offerings, filter analyzer, reject reasons, and more.

Each of these details represent an opportunity for you to improve your current acquisition model and marketing strategy. Our call tracking platform was designed for businesses of every industry, so you can freely customize the reports and filters however you choose. Knowing what works and what doesn’t is just the beginning of what call tracking can do for your business.

 Call Tracking Enhances Your Customer Service

 Call tracking makes audience targeting a simple and straightforward task because it does all of the work for you. To effectively acquire more qualified customers (or people who are actively looking for your products/services), you need to gather data on who they are, where they reside, and what they are interested in. Call tracking gives you these very details and more so that you can bring in more rings than ever before.

Other details such as ethnicity, age range and sex can be acquired through the IVR, which works in conjunction with call tracking to deliver accurate results. In addition to giving you better tools to track and target your customers, call tracking also improves your customer service by automatically distributing your calls based on caller demographic. If you’re a business with multiple locations, your callers will be automatically redirected to the location closest to their home. This call automation eliminates the friction of a call transfer, which saves time for your callers and representatives. Click here to learn more about how call tracking can enhance your customer service from the ground up.

 Call Tracking Takes Your Advertisements to Another Level

Our advanced call tracking software is the answer to more effective advertisements, higher ROI, and better split test results. In fact, the reason why most businesses opt for advanced call tracking is because they need a software to comprehensively analyze their various campaigns and accurately attribute ROI to the appropriate campaigns. With an accurate ROI attribution model to help you evaluate details from your marketing campaigns, you can make data-driven improvements each time. Here are a few marketing analytics you’ll get with call tracking: which ad prompted the call, which keywords are the most effective, which landing pages are generating the most calls, and which campaigns receive the most calls.

With call tracking to power your advertisements, your conversion rates will skyrocket in no time. We’ll be more than glad to give you the full inside look on our call tracking software via a live demo, so request a demo today!

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