Any enterprise-grade business that distributes a large number of leads, such as affiliate networks, lead generation companies, and comparison websites and marketplaces, needs four things:
– Automation to handle thousands of leads daily
– Flexibility to offer both advertisers and publishers a fitting business model
– Cost-effective distribution strategy to maximize income for partners
– Fraud protection to ensure all distributed leads are legitimate
Phonexa’s Ping Post software checks all those boxes, allowing you to connect the right leads with the right buyers while only sharing non-identifiable data. Advertisers get just enough information to make a data-driven decision about the offer, but not enough to contact the lead outside the network without paying for them.
How Timeouts Increase Lead Distribution Speed
It’s no secret that a lead’s value depreciates fast if you don’t contact them. This is why Phonexa’s Ping Post software supports Timeouts at the global, campaign, Ping Tree, and publisher levels. Depending on how fast you’d like your leads to be distributed, you can minimize Timeouts to a fraction of a second or keep them reasonably long to give buyers more time to react.
No less importantly, you can create a layered system in which some advertisers are given more time than others. At the same time, you can set global timeout limits that would override advertiser-level Timeouts to keep your lead distribution fair and reasonably fast. It’s absolutely up to you which lead distribution architecture you create with Phonexa.
Ping Post Lead Distribution vs. Other Lead Distribution Types
Last but not least, you don’t necessarily have to limit yourself to Ping Post lead distribution only. Phonexa supports the following flows – Price-based, Priority-Based, Weight-Based, Parallel Pings (higher price), and Even distribution – each of which you can easily apply to any campaign, Ping Tree, or advertiser in your system, depending on your business model.
Finally, while the Ping Post lead distribution is part of LMS Sync, our core module for lead tracking and distribution, all collected data is used across the system, including Call Logic, our core module for inbound call tracking and distribution, so you can track leads coherently across campaigns without losing them when they switch marketing channels.
With Phonexa, if someone who filled out a form once makes a call a month later, you know they are the same consumer. This comprehensive coverage allows you to build the best customer journey for every lead without them having to answer repetitive questions and jump through hoops.
