In lead generation, success hinges on striking the right balance between cost efficiency and lead quality. Businesses must ensure that their marketing spend goes toward acquiring with the highest intent and potential for conversion. One powerful way to get this done is through Dynamic Bidding – a leadgen strategy that adjusts bids in real time, based on the performance of various publishers and lead sources.
Each month, we share the latest updates and enhancements to the Phonexa platform. Here’s a look at some of our most recent releases across products within the Phonexa suite.