There are literally dozens of call tracking solutions to choose from – and if we include all cloud phone systems and communications platforms, there might be more than 100, making it quite challenging to choose one that resonates with your business goals and budget.
This guide will help you cut through the clutter and figure out which solution could be most suitable to get the most out of your call campaigns.
Below are the top 8 CallRail alternatives, each of which has at least one useful feature that CallRail does not provide.
Top 8 CallRail Alternatives
1. Phonexa
Phonexa is an enterprise-grade pay per call and pay per lead software suite that tracks inbound calls, leads, and clicks, covering your affiliate and performance marketing needs from top to bottom. With white-labeling and unlimited customization, you can build a software suite for your specific business goals, audience, scale, and budget.
Unlike with Twilio, you don’t have to build everything by yourself – Phonexa is an off-the-shelf solution with extensive customization options. Target industries include insurance, finance, and home services.
Here are the two core products you get as a client with Phonexa:
| LMS Sync | Lead tracking & distribution software |
| Call Logic | Call tracking & distribution software |
Here are the six extra features you also get with Phonexa’s software stack:
Get started with Phonexa now to grow your phone call revenue streams with in-depth caller insights.
How Does Phonexa Differ From CallRail?
Phonexa surpasses CallRail in call and lead distribution as well as click tracking. Also, CallRail doesn’t offer automated accounting and lacks some useful marketing functionality that Phonexa has, such as E-Delivery. The only area where CallRail has a slight advantage is AI conversation analysis, which is definitely CallRail’s strongest point.
2. WhatConverts
For those seeking full lead attribution, there’s WhatConverts. The platform doesn’t just track calls – it equips you with a full range of attribution services, including call, lead, chat, form, and transaction attribution.
Key Capabilities
- Call, form, and chat tracking
- Transaction tracking
- Lead management
- CRM integrations
- Real-time custom reporting
- ROI reporting
- Marketing attribution
How Does WhatConverts Differ From CallRail?
The transaction tracking feature in WhatConverts is much more effective than the one in CallRail. WhatConverts users can quickly discover which source, channel, or ad brought the customer to their site, and even what keywords worked best. Also, with WhatConverts, it is much easier to sort leads than with CallRail.
However, CallRail integrates artificial intelligence more effectively into its functionality, with Premium Conversation Intelligence providing features like call transcription and summaries.
3. Nimbata
Nimbata provides hassle-free call tracking and voice analytics, with simplicity and affordable pricing making it a perfect choice for small and midsize businesses.
Key Capabilities
- Call and form tracking as well as attribution
- Call recording
- AI-driven speech analysis
- Call workflow automation
- Real-time reporting
- Easy CRM integrations
How Does Nimbata Differ From CallRail?
Nimbata offers most of CallRail’s features, but at a more affordable price. That’s why it is highly valued by small enterprises. However, compared to CallRail, Nimbata’s AI-powered analysis is very basic, and multi-touch attribution is very limited.
4. CTM
CallTrackingMetrics, or CTM, is conversation analytics software used by digital agencies, home service companies, medical organizations, law offices, financial institutions, franchises, e-commerce companies, and other industries. CTM allows you to analyze phone calls, text messages, and submitted forms to discover what generates conversions and what doesn’t yield results.
Key Capabilities
- Call tracking and attribution (as well as form tracking)
- Call recording and transcriptions
- Dynamic Number Insertion (DNI)
- Conversation intelligence
- Automated text replies
- Bulk text campaigns
- Web-based Softphone
- Custom routing
- Workflow automation & CRM integrations
How Does CTM Differ From CallRail?
CTM is a strong competitor to CallRail, with superior call routing and IVR. Also, CTM’s analysis of communications is more detailed.
5. Invoca
Invoca is an AI-powered conversation intelligence & analytics platform that allows you to trace inbound calls back to the source and identify what exactly drives quality calls. This makes Invoca perfect for multi-location companies, contact centers, and marketing agencies.
Key Capabilities
- Call tracking and speech analysis using AI
- Dynamic Number Insertion (DNI)
- Marketing and revenue attribution
- Customer journey analytics and comprehensive reports
- Smart Alerts
How Does Invoca Differ From CallRail?
Invoca is much better at user journey analytics. However, this benefit comes at a bit higher price. Also, one of the main drawbacks of Invoca is that it lacks robust form tracking.
6. CloudTalk
CloudTalk is cloud-based call management software equipped with AI voice agents and advanced voice calling. The platform offers a complete phone call system that works across more than 160 countries and, among other things, helps reduce missed calls.
Key Capabilities
- Custom call routing
- Call queueing
- AI call transcriptions and summaries
- Conversation intelligence
- Real-time monitoring and reporting
- International SMS and calling
- Workflow automation
- Call menus (IVR)
- Call recording
- Call center analytics
- Omnichannel integrations
How Does CloudTalk Differ From CallRail?
CallRail focuses on call tracking and speech analysis, while CloudTalk helps handle calls. CallRail offers more advanced marketing attribution, while CloudTalk offers stronger call routing and contact center analytics.
7. Twilio
Twilio is a cloud-based communications platform for developers or companies that want to build their own call system. The platform’s capabilities are almost unlimited, so developers can adjust it the way they want and build it according to their company’s needs.
Key Capabilities
- Voice calling and video APIs
- Developer APIs and SDKs
- Workflow automation
- AI conversation intelligence
- AI conversation orchestration
- Messaging APIs (SMS, MMS, WhatsApp)
- SIP Trunking
- Email delivery (SMTP & API)
- App integrations
- Verification and fraud prevention
How Does Twilio Differ From CallRail?
Twilio focuses more on development and customization, while CallRail is a ready-made solution, so you don’t need to build anything there. Twilio has extensive developer features that CallRail lacks (with CallRail, there are very few built-in features, so you have to build everything by yourself).
8. HubSpot
HubSpot is a cloud-based CRM platform that helps automate inbound marketing, customer service, and other sales-related processes. It’s not the most straightforward platform, but once you get used to it, you’ll be able to cover most, if not all, of your customer relationship management in one place and add any integrations you need.
HubSpot provides detailed reports for each funnel generated from vast amounts of data it collects, helping clients in over 135 countries convert subscribers into customers and increase ROI.
Key Capabilities
- Lead management powered by AI
- Answer Engine Optimization (AEO)
- Call tracking and Conversation Intelligence
- Ads and social media management
- AI-powered email marketing, form and landing page builder
- AI blog writing and podcast creation
- Smart CPQ
- Customer service management
- CRM configuration and customization
- Pipeline management
How Does HubSpot Differ From CallRail?
HubSpot is a CRM platform, whereas CallRail is about call tracking. HubSpot does provide basic call tracking, but you cannot compare it to what CallRail offers. At the same time, HubSpot’s customer service management and sales automation systems are far more advanced.
CallRail
CallRail is a cloud-based call tracking and conversation intelligence platform designed to help businesses improve sales performance and increase ROI. The platform’s core strengths are conversation analysis and call attribution.
CallRail Features
| Call Tracking | Identifies what exactly generates calls and messages and provides call recordings and transcripts. |
| Voice Assistant | CallRail’s AI voice assistant handles calls automatically so no calls are missed. |
| Conversation Intelligence | AI summaries provide analytics that help optimize call generation and acquisition campaigns |
| Form Tracking | Form tracking helps identify which form submissions have been effective and which have not. |
CallRail Pricing Plans
| Plan | Pricing |
| Lead Tracking | 50-55/month |
| Lead Tracking Complete | 95-105/month |
| Lead Conversion | 150-165/month |
| Lead Conversion Complete | 195-215/month |
With the basic plan, you get 5 numbers and 250 minutes, and there’s a free 14-day trial.
CallRail vs. Competitors
Whether you should choose CallRail or one of its competitors largely depends on your goals. For example, CallRail might be a good option if marketing attribution and conversation analysis are your primary needs. If, however, you need a comprehensive call tracking, distribution, and analytics platform, then it should likely be Phonexa.
Frequently Asked Questions
How do CallRail integrations work?
The CallRail system integrates with other platforms by using APIs that synchronize the data across different channels. You can coordinate marketing, analytics, and finances via Salesforce Integration, GA4 Integration, Google Ads Integration, and HubSpot Integration.
What is the CallRail API?
The CallRail API is an application programming interface that allows apps to interact with one another for data exchange and expanded functionality.
Is CallRail support available 24/7?
No. You can reach CallRail support only on weekdays from 8:30 am to 7 pm EST.
Are there any free CallRail alternatives?
Not really. But what you can use for free is Google Ads call tracking. Unfortunately, it works only with Google Ads traffic and has no advanced features.
Get in touch! We are available 24/7.
