Best Call Tracking Software 2026: 11 Solutions Shortlisted & Reviewed [Statistics Updated]

Based on their conversion and revenue data, phone calls are definitely among the most lucrative and best-performing channels available.

“There was a study by Forrester on phone calls, and they found that calls convert 30% faster than web leads, and callers spend 28% more with a 28% higher retention rate. So that’s pretty much an exponential growth number. If you’re going to go and spend a million dollars on PPC or media buying or whatever, it’s evidence that you’re better off trying to spend that money to generate calls than web leads.” – David Pickard, CEO at Phonexa, from Phonexa’s Amplify webinar series

However, it’s one thing to generate or acquire calls, and another to track them. Proper call tracking software translates every conversation into actionable insights – such as source, keyword, objection, and interaction data – which you can then use to enhance not only call campaigns but marketing and sales in general.

Let’s explore the best call tracking software according to our evaluation methodology and help you choose the best match for your business.

Get started with Phonexa to maximize your profit from web leads and calls.

How We Reviewed Call Tracking Software

We followed a comprehensive, multi-layer brand evaluation methodology to ensure a clear, unbiased call tracking software roundup:

1. Using targeted queries, we aggregated call tracking software tools with relevant functionality from SERPs and AI outputs, resulting in 11 software platforms chosen for in-depth review and 23 platforms examined overall.
2. We organized these tools into marketing attribution, CCaaS, CPaaS, pay per call, VoIP, and CRM categories based on their core capabilities.
3. We pulled 24 months of website performance data from SimilarWeb, including traffic sources, patterns, and on-page behavioral metrics to assign traffic scores.
4. We examined platform features to see whether they align with industry standards and client expectations, and assigned feature scores.
5. We checked review platforms such as G2, Capterra, and Trustpilot to uncover hidden problems that may degrade the user experience, surface customer ratings, and assign average weighted ratings.
6. We tested each platform firsthand and combined our experiences with traffic, feature, and review scores to determine the expert score.
7. Based on the expert scores, we identified the two best call tracking software platforms in each category and reviewed them holistically, while briefly summarizing the rest.

 

Check our complete brand evaluation & ranking methodology.

Take the Quiz to Find Out What Call Tracking Platform You Need

Depending on your business model, the “best” tool might be a developer-friendly API, an all-in-one CRM, or a heavy-duty affiliate routing network.

To help you cut through the noise, we’ve evaluated over 30 leading SaaS solutions. It is important to note that we are ranking these platforms strictly through the lens of their call tracking and lead generation capabilities—not their overall feature sets.

Learn more about specific software types you may need for your business:

• Best Pay-Per-Call Tracking Software
• Best Marketing Attribution Software with Call Tracking
• Best CRMs with Built-In Call Tracking
• Top CPaaS Platforms for Call Tracking & Lead Gen
• Top VoIP Platforms with Call Tracking Features

Marketing Attribution & Call Tracking Software

Built for attributing conversions, some marketing attribution tools also include call tracking software, stitching together call and customer journey details to give you a more holistic view of business performance.

Feature	calltrackingmetrics.com	whatconverts.com	callrail.com	nimbata.com	invoca.com
Dynamic Number Insertion (DNI)	✅	✅	✅	✅	✅
Online Call Tracking	✅	🟡	🟡	✅	✅
Offline Call Tracking	✅	✅	✅	✅	✅
Keyword-Level Attribution	✅	✅	🟡	✅	✅
Multi-Touch Attribution	✅	✅	❌	❌	✅
Call Recording	✅	✅	✅	✅	✅
Call Transcriptions	✅	✅	✅	✅	✅
Call Distribution / Routing	✅	🟡	✅	✅	✅
Service Features Score	5.0	4.4	3.8	4.4	5.0
Average Weighted Rating	4.5	4.9	4.3	4.7	4.5
Traffic Score	4.7	5.0	3.9	3.0	2.1
Expert Score	4.7	4.7	4.0	4.0	3.9

Legend (applies to this and all the following tables):

✅ – Feature is built-in

🟡 – Feature is available via integration, as an add-on, or partially

❌ – Feature isn’t supported

CallTrackingMetrics: Attribution Software With DNI, VoIP, & Omnichannel Support

Overall Traffic, Q3 2026	Traffic Dynamics, Q3 2026 vs. Q3 2025	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
49K	N/A	21%	34%	5%	5%	2%	33%	0%

CallTrackingMetrics is a marketing attribution platform that gives you full visibility into your call campaigns through session-level tracking and AI insights. It supports multi-touch attribution, lead routing, automated follow-ups, and other features to give you full visibility into marketing, optimize processes, and squeeze every bit of value from your ad spend.

CallTrackingMetrics Key Features

• Call tracking: Attribute calls to web sessions to examine the effectiveness of your keyword strategies, marketing assets, channels, and campaigns.
• Granular routing: Allocate calls internally based on lead attributes, geo, and weight, as well as agent skills and availability.
• Conversational intelligence: Transcribe, analyze, and score conversations using AI, uncovering common objections, sentiments, and pain points.
• Coaching tools: Replay conversations to identify areas for agent improvement or whisper to your agents mid-call for guidance.
• Omnichannel view: Stay on top of your marketing and sales performance across forms, texts, chat, and phone.
• Automation features: Set trigger events to automate email and SMS follow-ups or send personalized notifications.

Standout Capability

CallTrackingMetrics gives clients a softphone, a proprietary telephony tool to receive and make calls directly from the browser. It requires no hardware, supports omnichannel communication, and offers customizable agent statuses.

Ratings

TrustRadius	Trustpilot	G2	Capterra	SourceForge	Gartner
5 (14)	4.3 (218)	4.5 (761)	4.7 (158)	4.8 (5)	4.9 (5)

Pricing

Each CallTrackingMetrics pricing plan builds on the features of preceding plans:

Plan	Marketing Lite	Marketing Pro	Sales Engage	Enterprise
Monthly Price	$79	$179	$329	$1999
Unique Features	Unlimited users Basic routing Call recording IVR Activity reporting Text campaign management Source-level attribution	Call whispers Form tracking Geographic routing Custom field reports Conversation intelligence HIPAA/GDPR compliance	Call queues SoftphoneLive team performance monitoring Weight- and skill-based routing Outbound features Real-time reporting	The same as in the Sales Engage tier
Usage Limits	VoiceAI – unavailable Transcriptions + AI summary – $0.2 / minute Live listen to calls – unavailable	VoiceAI – unavailable Transcriptions + AI summary – 3,000 minutes / sub-account Live listen to calls – unavailable	VoiceAI – $0.12 / minute Transcriptions + AI summary – 3,000 minutes / sub-account Live listen to calls – $0.003 / minute	VoiceAI – volume-based pricing Transcriptions + AI summary – 3,000 minutes / sub-account Live listen to calls – volume-based pricing

Paying for one or two years upfront reduces the monthly price.

WhatConverts: Lead Tracking Platform With eCommerce Features

Overall Traffic, Q32026	Traffic Dynamics, Q3 2026 vs. Q3 2025	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
212K	85%	81%	11%	2%	1%	1%	3%	0%

WhatConverts is an all-in-one lead tracking platform that covers calls, forms, and chat, organizing them in a neat, unified view. It allows you to identify consumer value, the most requested products and services, and where your best leads originate, with the ability to dig deeper when needed.

WhatConverts Key Features

• Call tracking: Reserve local, toll-free, or port your own tracking numbers and use DNI to tie calls to web sessions, not just channels or campaigns.
• Form features: Use an iframe to track your forms through Google Analytics, follow up on fresh leads, and get email notifications upon form submissions.
• Chat features: Capture full chat conversations, tie them to conversions, and append them to lead records.
• Lead value assignment: Integrate WhatConverts with your CRM to analyze your lead value and calculate ROI at the campaign level.
• Lead qualification: Set custom rules to qualify leads automatically or review and qualify each manually.
• Advanced reporting: Create business-tailored reports or charts to make raw tracking data more actionable.

Standout Capability 

With WhatConverts, you can capture every eCommerce transaction, tie it to its source, campaign, or keyword, and pass this tracking data to Google Analytics for a holistic view of your revenue streams.

Ratings

TrustRadius	Trustpilot	G2	Capterra
4.5 (2)	2.6 (6)	4.9 (311)	4.9 (50)

Pricing for individual businesses:

Pricing Plan	Call Tracking	Plus	Pro	Elite
Monthly Price	$30	$60	$100	$160
Included Usage Credit	$30	$30	$30	$30
Features	Call tracking numbers DNI API access Call recording	Form and chat tracking Keyword reporting Google Analytics integration	Call routing Custom reporting HIPAA compliance	Multi-touch attribution Automatic lead qualification
Usage Rates	Additional local number – $2.50 White label features – $50 / month Call transcription – $0.02 / min	Additional local number – $2.50 White label features – $50 / month Call transcription – $0.02 / min	Additional local number – $2.50 White label features – $50 / month Call transcription – $0.02 / min	Additional local number – $2.50 White label features – $50 / month Call transcription – $0.02 / min

Pricing for agencies:

Pricing Plan	Plus	Pro	Elite
Monthly Price	$500	$800	$1,250
Included Usage Credit	$250	$300	$400
Features	All tracking features Keyword reporting API access Google Analytics integration	Call routing Custom reports HIPAA compliance	Multi-touch attribution Automatic lead qualification
Usage Rates	Additional local number – $1.75 Additional local minutes – $0.04 / minute White label features – $50 / month	Additional local number – $1.75 Additional local minutes – $0.04 / minute White label features – $50 / month	Additional local number – $1.75 Additional local minutes – $0.04 / minute White label features – $50 / month

Other Marketing Attribution Platforms

Platform	Review site rating	Q3 2026 traffic and YoY	Features	Standout capability
CallRail	TrustRadius – 4.7 (80) Trustpilot – 3.5 (488) SourceForge – 5 (4) ProductHunt – 5 (1) G2 – 4.5 (1811) Capterra 4.5 (173)	759K; +11%	Call and form tracking Automated follow-ups Call routing Call recording and transcriptions Custom form builder	Advanced AI implementation for call analytics, follow-up planning, and staff coaching.
Nimbata	TrustRadius – 4.5 (24)  SourceForge – 4.8 (8) G2 – 4.7 (28) Capterra 4.8 (28)	47K; -1%	Call and form tracking Reporting Conversational intelligence Automated call flows	Jumpstart program that pairs you with a Nimbata specialist who helps set up the infrastructure from the ground up.
Invoca	TrustRadius – 5 (44)  Trustpilot – 3.7 (1) Gartner – 5 (3)G2 – 4.5 (967) Capterra – 4.5 (20)	37K; -73%	Call tracking and routing AI agents for SMS and calls Conversation intelligence Custom reporting	Context Engine that stitches together consumer interactions, conversions, and transaction data to improve your decision-making.

Other marketing attribution platforms reviewed in the related listicle:

• Ruler Analytics: Unified platform for marketing measurement with AI-powered analytics and media planner.
• Infinity: AI-first attribution software for keyword-level tracking, PPC campaigns, and call summaries.
• Marchex: Software for marketing, sales, customer experience, and strategy that uses AI for conversation insights.
• CallSource: A long-standing attribution platform with call tracking and management for auto dealership, home services, and healthcare.

CCaaS & Call Tracking Software

CCaaS, or contact center as a service, platforms bundle call tracking software with traditional contact center functionality, including call routing, recording, workforce management, agent oversight, and more.

Feature	8×8.com
Dynamic Number Insertion (DNI)	❌
Automatic Call Distribution (ACD)	✅
Skill-Based & Predictive Routing	✅
Call Recording & Quality Monitoring	✅
Call Scoring	❌
Speech Analytics & Sentiment Scoring	✅
Real-Time & Historical Analytics Dashboards	✅
Service Features Score	3.6
Average Weighted Rating	3.9
Traffic Score	5.0
Expert Score	4.1

8×8: Flexible Solution for Calls & Omnichannel Experiences

Overall Traffic, Q3 2026	Traffic Dynamics, Q3 2026 vs. Q3 2025	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
1.6M	11%	75%	10%	10%	2%	3%	1%	0%

8×8 is a CCaaS platform that combines call tracking software with email, SMS, social media, and video engagement features. You can manage call agents, review conversations, and curate omnichannel customer experiences in one place without switching tools.

8×8 Key Features

• Call analytics: Record, transcribe, and distill conversations to monitor trends, agent activities, customer behavior, and other data.
• Call reporting: Create custom reports to monitor call center metrics and flag problems as they arise.
• Contact center features: Manage call queues, monitor ongoing calls, whisper to agents, or barge in ongoing conversations to provide live assistance.
• Automatic call distribution: Create if/then rules and use IVR to connect callers to the right departments or transfer communications to other channels.
• AI assistant: Assign inbound calls and messages to intelligent agents that can clarify questions, handle sales, and more.
• Omnichannel tools: Bring together and control customer interactions from across WhatsApp, SMS, voice, email, web chat, and other channels.

Standout Capability

Inside a dedicated developer portal, 8×8 provides API references, guides, and other tools to help businesses customize and wire 8×8’s functionality into existing workflows.

Rating

TrustRadius	Trustpilot	G2	Capterra	Gartner
4.3 (982)	2.9 (619)	4.1 (257)	4.1 (309)	4.6 (146)

Pricing

For CCaaS and omnichannel functionality, you want to look into 8×8 Converse pricing plans:

Pricing Plan	Lite	Essential	Enterprise
Setup Fee	$100	$200	Contact sales
Monthly Fee	$50	$80	Contact sales
SMS, Voice, Email, Line, Instagram	✅	✅	✅
Omnichannel conversations	✅	✅	✅
Auto Responders	✅	✅	✅
Priority Routing	–	–	✅
Skill-Based Routing	–	–	✅
Advanced Reporting	–	✅	✅
API Access	–	–	✅

Likewise, you can use 8×8 features on a pay-as-you-go basis:

• SMS: $103 / 10,000 messages
• WhatsApp message: From $0.0018 / message
• App-to-app calling: $0.005 / minute
• Interactive voice response: $0.005 / minute

Other CCaaS Platforms to Consider

• Genesys: Agentic customer experience platform that provides enterprise-level contact center tools.
• Talkdesk: CCaaS platform combined with AI workforce, data cloud, and numerous integrations.
• AVOXI: All-in-one contact center solution with phone number provisioning, call management, and monitoring.

CPaaS & Call Tracking Software

Unlike CCaaS, communication platform as a service (CPaaS) tools focus on multiple customer channels rather than centering on phone calls. Omnichannel communication is at the core of their functionality, while call tracking software is more of a supporting feature, typically folded into a broader call management suite.

Feature	telnyx.com	twilio.com
Dynamic Number Insertion (DNI)	✅	🟡
Programmable Voice API	✅	✅
Global Carrier-Grade Number Provisioning	✅	✅
Keyword-Level Attribution	✅	✅
Call Transcriptions	✅	✅
Fraud Detection & Traffic Filtering	✅	✅
Webhook-Based Call Event Data	✅	✅
Service Features Score	5.0	4.6
Average Weighted Rating	4.0	2.9
Traffic Score	5.0	4.7
Expert Score	4.7	4.1

Telnyx: Customizable, AI-Powered Infrastructure for Voice & Text

Overall Traffic, Q3 2026	Traffic Dynamics, Q3 2026 vs. Q3 2025	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
956K	117%	60%	25%	5%	3%	3%	4%	0%

Telnyx is a high-caliber CPaaS solution that encompasses carrier services and extensive AI infrastructure, covering smart agents, natural voice synthesis, and an audio transcription engine. Other than that, Telnyx includes a robust security toolkit to look up phone numbers, detect deepfakes, attach brands to calling profiles, and more.

Telnyx Key Features

• Phone number provisioning: Reserve local, national, and toll-free numbers for 130+ countries and use them to set up source- or session-level tracking.
• Call control: Pause, end, route, and transfer live conversations to maintain high call center performance.
• AI agents: Use AI Gather and AI Assistant commands to add custom voice agents to any call, freeing up your agents and expanding your contact center capacity.
• Browser/app calling: Leverage Telnyx’s voice SDKs to integrate calling into web or Android/iOS applications.
• Call analysis: Record, transcribe, and analyze conversations in real time to surface trends, objections, and other call details.
• Messaging tools: Automate SMS, MMS, and WhatsApp campaigns to reach customers across popular texting platforms.

Standout Capability

Telnyx shares deployable API builds you can test, combine, and customize to create a unique business infrastructure. If you want to migrate to Twilio, Vapi, or ElevenLabs later on, Telnyx provides tools to help.

Ratings

TrustRadius	Trustpilot	SourceForge	ProductHunt	G2	Capterra
2.5 (8)	3.2 (587)	5 (8)	4.8 (4)	4.7 (525)	4.8 (195)

Pricing

• Outbound calling: $0.002 / minute
• Call recording: $0.002 / minute
• Speech-to-text: $0.0015 to $0.007 / minute (depending on the AI model)
• Text-to-speech: $0.000003 to $0.000048 / character (depending on the AI model)
• Phone number reservation: $1 / month
• Phone number lookup: $0.0015 + / query
• Outbound messaging: SMS – $0.004 / message and MMS – $0.015 / message
• WhatsApp calling: $0.0025 /minute
• WhatsApp messaging: $0.004 / message

Twilio: AI-Centered CPaaS With Extensive Call Features

Overall Traffic, Q3 2026	Traffic Dynamics, Q3 2026 vs. Q3 2025	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
6M	33%	52%	25%	11%	4%	3%	4%	0%

Built for agentic workflows, Twilio is an AI-centered CPaaS platform working across SMS, calls, WhatsApp, email, and video communication channels. Among its features are conversational intelligence, phone number reservation, branded calling, IVR, and more – all working in real time to guide future and enhance ongoing interactions.

Twilio Key Features

• Call insights: Summarize calls, track metrics, and manage a dynamic dashboard to stay on top of your conversation trends at all times.
• Task Router: Route calls between your internal teams and agents based on their skills while maintaining escalation and fallback rules.
• Conversational intelligence: Distill conversations into actionable insights in real time to identify upsell and cross-sell opportunities, refine customer experience, and more.
• AI agents: Set up AI-driven voice agents and assign them to inbound and outbound calls to automate customer flows and maintain contact center efficiency.
• Call lookup and device fingerprinting: Screen inbound calls to protect your bottom line from bot attacks, promo abuse, and other types of fraud.
• Conversation Orchestrator: Create seamless interaction flows across support, sales, and digital CX teams using simple if/then rules.

Standout Capability

Twilio not only provides tools to orchestrate cross-channel communication, but also stores customer interaction history long-term, even when customers drop off. 

Ratings

TrustRadius	Trustpilot	SourceForge	ProductHunt	G2	Capterra	Goodfirms	Gartner
4 (251)	1.1 (911)	4.8 (13)	4.3 (18)	4.1 (528)	4.4 (505)	4 (1)	4.4 (14)

Pricing

Twilio works on a pay-as-you-go model and provides volume-based discounts:

• Calling: $0.0085+ / min for inbound and $0.014+ / min for outbound calls
• Task Router: First 100 customer routings are free, then $0.06+ / routing
• Cross-channel conversation: $0.005+ / active user per month
• Conversation Orchestrator: $0.0002+ / 1k characters
• Conversation intelligence: $0.005+ / 1k characters for Twilio-authored operators; $0.002 / 1k input characters and $0.018 / output character for custom operators
• Conversation Memory: $0.0028+ / 1k characters for memory generation; $0.007 / memory recall
• SMS: $0.0083+ / inbound or outbound message
• WhatsApp messages: $0.005+ / inbound or outbound message
• Email: $0.0013 / email

Other CPaaS platforms reviewed in the related listicle:

• Infobip: Unified system for agentic customer experiences across voice, SMS, RCS, MMS, email, and other channels.
• Sinch: Platform for message, voice, and email channel orchestration with native compliance, fraud prevention, and routing features.
• Bandwidth: CPaaS solution with emergency calling API, enterprise integrations, and global SIP trunking.
• Exotel: Customer experience platform that brings together AI, voice, and texting (SMS, WhatsApp, RCS) tools.

CRMs With Call Tracking Software

When built into your CRM, call tracking software data automatically feeds into your customer records, helping you create a single source of truth without extra integrations. These CRMs are typically tailored to internal campaigns, deliver calling data with minimal lag, and lack DNI.

Feature	gohighlevel.com	salesforce.com	hubspot.com
Dynamic Number Insertion (DNI)	✅	❌	❌
Click-to-Call From Contact Records	✅	✅	🟡
Automatic Call Logging to Contact/Deal Records	✅	✅	✅
Call Recording	✅	✅	✅
AI Сall Transcription & Summaries	✅	✅	✅
Outcome/Disposition Tagging	✅	✅	✅
Call Analytics by Rep & Team	🟡	✅	✅
Service Features Score	4.5	4.3	3.9
Average Weighted Rating	4.9	4.4	4.3
Traffic Score	4.5	4.0	5.0
Expert Score	4.6	4.4	4.3

Salesforce: Agentic CRM for Omnichannel Lead Orchestration

Overall Traffic, Q3 2026	Traffic Dynamics, Q3 2026 vs. Q3 2025	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
115.6M	14%	50%	8%	33%	3%	4%	0%	0%

Salesforce is an AI-first CRM that consolidates sales, marketing, customer success, analytics, and other functionalities. The platform relies on a suite of AI agents, Agentforce, to help you manage leads, retrieve data, do planning, and handle other processes with greater efficiency.

Salesforce Key Features

• Call summaries: Record, transcribe, and analyze calls using a proprietary AI agent, Einstein, that can extract any conversation data with a simple prompt.
• Supervisor tools: Monitor, review, and analyze your rep performance using AI to identify coaching opportunities and give personalized feedback.
• Call agents: Connect customers across voice and text channels to smart, empathetic AI agents to clarify questions and escalate interactions to sales reps faster.
• AI assistance: Arm customer service reps with AI-generated, real-time action plans to maintain compliance and improve customer satisfaction.
• Predictive scoring: Combine your business and industry data to predict lead behavior and score them, so that you can assign them to the right workflows.
• Omnichannel lead flows: Track cross-channel customer interactions from a single view, automatically routing leads to the right specialists and channels based on pre-set rules.

Standout Capability

Salesforce provides an integrated Slack agent, Slackbot, to coordinate your apps and other agents through natural language, right inside your business messaging tool.

Ratings

TrustRadius	Trustpilot	SourceForge	ProductHunt	G2	Capterra	Gartner
4.4 (3,465)	1.4 (627)	4.7 (60)	4.4 (8)	4.4 (95,449)	4.4 (18,791)	4.5 (264)

Pricing

Salesforce pricing depends on the product you plan to use. The primary call tracking and management functionality falls under Sales Cloud – here are its pricing plans and features:

	Free Suite	Starter Suite	Pro Suite	Enterprise	Unlimited	Agentforce 1 Sales
Monthly Price	$0	$25	$100	$175	$350	$550
Conversation intelligence	–	–	–	Available for purchase	✅	✅
Agentforce	–	–	–	Available for purchase	Available for purchase	✅
Einstein Conversation Insights	–	✅	✅	✅	✅	✅
Lead Routing	✅	✅	✅	✅	✅	✅
Lead Scoring	✅	✅	✅	✅	✅	✅
Advanced Reporting	✅	✅	✅	✅	✅	✅

You can expand the Sales Cloud plan with add-ons.

HighLevel: White Label CRM Covering Full Customer Lifecycle

Overall Traffic, Q3 2026	Traffic Dynamics, Q3 2026 vs. Q3 2025	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
13.7M	61%	79%	7%	3%	5%	2%	4%	0%

HighLevel is a CRM that blends traditional and AI features, equipping businesses with tools to capture, nurture, close, and turn customers into brand advocates. On top of that, the platform offers robust automation, award-winning support, and a mobile app that allows you to run your business wherever you are.

HighLevel Key Features

• Dynamic call tracking: Create tracking number pools and show each user a unique number to connect calls and web sessions.
• Call reporting: Receive customizable reports in real time to track your call campaigns, with the ability to convert metrics into digestible charts.
• IVR and AI agents: Process inbound calls through adjustable IVR menus or AI agents, both of which can qualify and route customers.
• Phone number intelligence: Look up and validate phone numbers to detect spam and maintain higher call and SMS campaign performance.
• Branded calling: Become a more trusted contact by authenticating your calling ID, adding a business name to your calling profile, and continuously monitoring your phone number reputation.
• Text-back system: Recover potentially lost leads by sending out automated SMS messages whenever your call doesn’t go through.
• Workflow triggers: Set up automation rules to change caller statuses, directions, or dispositions, or follow up without manual intervention.

Standout Capability

HighLevel provides its clients with CRM subdomains that they can customize and rebrand however they like. This makes the platform appealing for agencies or anyone needing a client hub.

Ratings

TrustRadius	Trustpilot	SourceForge	ProductHunt	G2	Capterra	Goodfirms
4.7 (44)	4.9 (14,487)	4 (1)	5 (2)	4.6 (647)	4.2 (89)	4 (2)

Pricing

Plan	Starter	Unlimited	Agency Pro
Monthly Price	$97	$297	$497
Features	3 sub-accounts Unlimited contacts Unlimited users 24/7 support All core features (Voice AI, Conversation AI, Email and SMS Marketing, CRM and Pipelines, etc.)	Everything included in the Starter plan Unlimited sub-accounts Rebill phone and emailBasic API access	Everything included in the Unlimited plan SaaS modeAutomated sub-account creation Rebill phone and email (with markup) User and agent reporting Advanced API access

If you pay annually, HighLevel provides a discount equal to two months’ payments.

Other CRMs Reviewed in Related Articles

Platform	Review site rating	Q2 2026 traffic and YoY	Features	Standout capability
HubSpot	TrustRadius – 4.2 (5,435) Trustpilot – 1.6 (1,135) SourceForge – 4.6 (153) ProductHunt – 4.8 (75) GoodFirms – 4.4 (119) Gartner – 4.4 (2,213)G2 – 4.4 (35,761) Capterra – 4.5 (4,471)	44.9M; +24%	Power dialer IVR calling trees Call transcriptions and AI summaries Skill-based call routing AI agents for calls and chat Rep coaching insights	Incredibly flexible thanks to thousands of pre-built integrations. You can plug into them via the HubSpot Marketplace, a portal that allows you to install apps, agents, workflows, and more in a few clicks.

Other CRMs reviewed in the related listicle:

• Freshworks: Unified platform for IT and employee service, easily integrated and powered by AI.
• Zoho: Advanced CRM suite powered by 2,000+ integrations and proprietary apps for legal, HR, project management, and other frameworks.

Pay Per Call Software

Since call tracking is the backbone of pay per call campaigns, it’s integral to pay per call software, tools that provide end-to-end functionality for call-based campaigns, consumer selling, and arbitrage.

Feature	Phonexa.com	ringba.com	callscaler.com	leadspedia.com
Ping-Post Call Distribution	✅	✅	✅	✅
Ring Tree / Bid-Based Call Routing	✅	✅	❌	✅
Real-Time Bidding on Call Inventory	✅	✅	✅	🟡
Publisher Payout & Performance Portals	✅	✅	✅	🟡
Call Caps by Publisher & Buyer	✅	✅	✅	✅
Dynamic Number Insertion (DNI)	✅	❌	✅	✅
Keyword-Level Attribution	✅	🟡	🟡	🟡
Call Scoring	✅	❌	✅	❌
AI-Driven Call Outcome Extraction	✅	✅	🟡	❌
Real-Time Reporting	✅	✅	✅	✅
Sub-ID / Traffic Source-Level Attribution	✅	✅	✅	❌
Service Features Score	5.0	3.9	4.1	3.0
Average Weighted Rating	4.9	4.9	4.5	4.8
Traffic Score	5.0	5.0	5.0	5.0
Expert Score	4.9	4.6	4.5	4.3

Phonexa: Enterprise-Grade Software for Web Leads & Calls

Overall Traffic, Q3 2026	Traffic Dynamics, Q3 2026 vs. Q3 2025	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
238K	-26%	65%	12%	16%	2%	2%	1%	4%

Phonexa is an enterprise-grade solution that helps businesses monetize consumer intent across web leads and calls. The platform is founded on two core modules, LMS Sync and Call Logic, for high-volume consumer tracking, management, and analytics, while our extensions cover email and SMS campaigns, lead verification, accounting, conversion rate optimization, and more.

Phonexa Key Features

• Call Logic: A call tracking and management module featuring phone number reservation, DNI, ping tree/post distribution, and real-time analytics. To automate your call flows, Call Logic provides IVR and AI Call Agents.
• LMS Sync: A comprehensive web lead module covering tracking, analytics, and distribution. It can also look up, qualify, and score leads on the fly, filtering out low-quality, fraudulent, and bot leads before they hit the pipeline.
• E-Delivery: Email and SMS marketing tool integrated with major email service providers (EPSs). It features behavioral segmentation, trigger-based automations, and A/B testing.
• HitMetrix: A conversion rate optimization tool that captures web sessions and converts them into actionable insights. Reporting is available via direct recordings or heatmaps that highlight friction points.
• Books360: Automated accounting module that captures your LMS Sync and Call Logic cash flows. It can also automatically create and send invoices.
• Cloud PBX: Cloud phone system for inbound and outbound calling. Additionally, it provides contact center tools to manage agents and monitor their performance.

Standout Capability

All of Phonexa’s modules are pre-integrated and, therefore, can pass data between each other. It allows our clients to build unique, business-tailored automations, such as converting callers into web leads or updating suppression lists across multiple modules when leads unsubscribe.

Ratings

TrustRadius	SourceForge	G2	Capterra
4.4 (3)	4.9 (238)	4.9 (163)	5 (75)

Pricing

Phonexa’s pricing depends on your business type, scale, and features you need.

Get started now to get a custom quote and get the most out of your calls with Phonexa.

Ringba: Call Tracking Software With Data Enrichment & Anti-Spam Tools

Overall Traffic, Q3 2026	Traffic Dynamics, Q3 2026 vs. Q3 2025	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
175K	-44%	87%	5%	3%	3%	2%	0%	0%

Ringba is an inbound call tracking and analytics platform with intelligent distribution, customizable reporting, and several anti-spam features. The platform is known for its customer success and support teams, which help you set up the infrastructure starting from day one and resolve issues once it’s live.

Ringba Key Features

• Call tracking: Connect callers to web sessions using DNI and capture native user data – device, geo, browser, carrier details, etc. – to optimize ad spend more effectively.
• Real-time reporting: Customize your dashboard, group data with tags, and dig into call performance at the campaign, publisher, and buyer levels.
• Analytics tools: Organize your business metrics into charts or view them shift over time to compare performance and monitor trends.
• Call routing: Deliver calls to the best-matching buyers using prioritization, weight assignment, tag-based distribution, and Ring Tree (Ringba’s proprietary ping tree).
• Customizable IVR: Use drag-and-drop builders to create custom IVR flows to pre-qualify and assign more callers without adding labor cost.
• White-label tools: Turn Ringba into your personal client hub by customizing its appearance to your needs.
• Instant Caller Profile: Look up caller IP addresses to surface missing demographics and lifestyle information, thereby increasing lead prices and conversion rates.

Standout Capability

By combining STIR/SHAKEN attestation, randomized call flows, and SIP numbers with real-time bidding, Ringba creates a three-layer anti-spam system to prevent budget leaks and skewed analytics.

Ratings

TrustRadius	G2	Capterra
4.5 (2)	4.9 (157)	4.9 (16)

Pricing

Aside from the Enterprise plan that offers custom pricing, Ringba operates on the following plans:

Plan	Business	Professional
Price	$127	$197
Usage Fees	Local number reservation – $3 / month Call recording – $0.01 / min Instant caller profile – $0.15 / lookup Voice agents – $0.05 / min Toll-free number tracking – $0.06 / min Local number tracking – $0.055 / min	Local number reservation – $2 / month Call recording – $0.005 / min Instant caller profile – $0.12 / lookup Voice agents – $0.05 / min Toll-free number tracking – $0.055 / min Local number tracking – $0.05 / min

Other Pay Per Call Software

Platform	Review site rating	Q2 2026 traffic and YoY	Features	Standout capability
CallScaler	G2 – 4.5 (2) Capterra – 4.5 (2)	29K; +191%	DNI Keyword tracking Zero code IVR builder Lead scoring AI summaries Intelligent distribution Spam detection	With extensions, you can unlock outbound calling right in your browser, with support for a power dialer.
LeadsPedia	G2 – 4.8 (5) SourceForge 4 (1) TrustRadius – 5 (7) Capterra – 4.8 (5)	6K; +4%	Schedule-, geo-, and cap-based routing Configurable IVR Ping tree Call tracking and analytics Call recording	Screens callers against TCPA litigator databases to protect you against professional plaintiffs and penalties.

Other pay per call software reviewed in the related listicle:

• Retreaver: Call tracking software accompanied by real-time bidding, flexible webhooks, and phone number management features.
• Trackdrive: Performance marketing platform with lead-to-call, call routing, ping post, power dialer, and AI voice agents.
• Dialics: Call-centric solution for tracking, routing, reporting, and phone number reservation.

VoIP Platforms With Call Tracking Software

VoIP, or voice over internet protocol, platforms provide a telephony engine and supporting functionality to underpin inbound and outbound calls. Although these platforms can run on-premises, most that support call tracking are cloud-based and don’t require physical installation.

Feature	cloudtalk.io	aircall.io	ringcentral.com
Dynamic Number Insertion (DNI)	❌	❌	❌
Cloud PBX & Phone Number Provisioning	✅	🟡	✅
Auto Attendant / IVR Menus	✅	✅	✅
Call Recording	✅	✅	✅
Call Distribution / Routing	✅	✅	✅
CRM Screen-Pop & Call Logging	✅	✅	✅
Real-Time Reporting	✅	✅	✅
Service Features Score	4.3	3.9	4.3
Average Weighted Rating	4.3	3.9	3.4
Traffic Score	4.3	5.0	5.0
Expert Score	4.3	4.3	4.2

CloudTalk: Contact Center & Conversational AI Tools Built Into VoIP

Overall Traffic, Q3 2026	Traffic Dynamics, Q3 2026 vs. Q3 2025	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
746K	128%	49%	28%	4%	3%	5%	11%	0%

CloudTalk is a global calling platform that combines classic VoIP tools with innovative AI solutions. Favored by DHL, Nokia, Uber, Revolut, and other world-class brands, it delivers impeccable connection quality, as well as provides an array of contact center features, from IVR and call recording to voicemail drop.

CloudTalk Key Features

• Phone number management: CloudTalk provides local phone numbers in over 160 countries and allows you to port your own. The platform can also augment your calling profile with your company name, logo, and reason for calling.
• Business phone system: CloudTalk allows you to create custom IVR-based call flows, then monitor, record, and analyze conversations in real time. This system can intelligently route calls and trigger follow-up sequences based on lead behavior.
• AI conversational intelligence: You can use AI to transcribe, summarize, and tag calls, at the same time extracting their topics and sentiments. Likewise, CloudTalk’s AI provides holistic conversation recaps through notes.
• AI voice agents: You gain access to two AI agent types: AI specialist and receptionist. The former handles appointments, payment reminders, and after-hours duties, while the latter is mainly for lead qualification.

Standout Capability

CloudTalk enhances outbound calling with Parallel Dialer, which allows you to call up to 10 leads at once and connect agents only to those who answer. Alternatively, you can use Smart Dialer for custom call queues or the classic Power Dialer.

Ratings

TrustRadius	Trustpilot	SourceForge	ProductHunt	GoodFirms	Gartner	G2	Capterra
3.7 (68)	4.1 (738)	4.7 (60)	1.0 (1)	5.0 (3)	4.6 (71)	4.4 (1848)	4.4 (269)

Pricing

Plan	Starter	Essential	Expert
Monthly Price	$34	$39	$69
Features	Phone number reservation Unlimited calls across the US Branded caller ID Call recordings and tags Call queues and callback Visual call flow builder Click-to-call Unlimited call history and basic dashboards	Time- and condition-based routing IVR Agent and group reporting Features included in the Starter plan	VIP queues Power dialer Live monitoring Custom dashboards Agent statuses Features included in previous plans

CloudTalk offers 30% off for paying annually and also has AI voice agent plans, with a pay-as-you-go model ($0.15/minute) and a $349 monthly plan that includes 1,000 minutes of usage.

Aircall: VoIP Platform With Call Management, Tracking, & SMS/MMS Tools

Overall Traffic, Q3 2026	Traffic Dynamics, Q3 2026 vs. Q3 2025	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
1.1M	27%	69%	12%	6%	3%	4%	6%	1%

Aircall is a VoIP solution helping businesses increase customer satisfaction, optimize team performance, and multiply revenue through cloud-based telephony and supporting tools, including IVR, call tags, and AI analytics. The platform also supports SMS and MMS so you can create curated, personalized customer experiences across both voice and text.

Aircall Key Features

• AI agents: Assign call, SMS, and WhatsApp interactions to smart, automated agents that can qualify leads, resolve queries, and follow up.
• IVR: Use a dynamic visual editor to build custom, multi-level decision trees and combine them with AI agents to process callers more efficiently.
• Live monitoring: Gain full visibility into your agent performance to identify where it falls short and provide relevant coaching.
• AI call summaries: Analyze call transcriptions with AI to surface conversation topics, trends, and other actionable data at scale.
• Advanced reporting: Convert your campaign data into tables and charts and get a fuller picture of your performance over time via call timelines.
• Power dialer: Automatically add prospect phone numbers to your calling queue and dial them one by one.

Standout Capability

Aircall provides a proprietary mobile app for iOS and Android, allowing you and your team to coordinate routines, connect with customers, and handle other duties on the go.

Ratings

TrustRadius	Trustpilot	SourceForge	ProductHunt	G2	Capterra
4.0 (144)	3.0 (1060)	4.5 (2)	5.0 (3)	4.4 (1624)	4.2 (463)

Pricing

Plan	Essentials	Professional	Custom
Monthly Price	$40	$70	Custom
Minimum number of users	3	3	26
Maximum number of teams	3	Unlimited	Unlimited
Features	Flexible call routing Call recording Standard analytics Click-to-dial Parallel calls Call transcript	Smart call routing Queue callback Call coaching Call tagging Live monitoring Power dialer Voicemail Messaging API Features included in the Essentials plan	Analytics+Access to API developer support Premium onboarding Prioritized customer support Features included in previous plans

Other than that, Aircall charges pay-as-you-go fees – such as $0.19/minute of AI agent usage and $0.15/AI messaging conversation – and has some features gated by licenses. The AI Assist license is $9/month, Analytics+ is $15/month, WhatsApp integration is $10/month, and Aircall for Salesforce Voice is $30/month.

Other VoIP Platforms

Platform	Review site rating	Q2 2026 traffic and YoY	Features	Standout capability
RingCentral	TrustRadius – 4.3 (115) Trustpilot – 1.8 (1,937) SourceForge – 4.7 (7) Gartner – 4.3 (224) G2 – 4.3 (3,157) Capterra – 4.2 (258)	11.9M; +29%	Call analytics and AI summaries Automated workflows Easy-to-build AI agents Call routing Live call monitoring	Provides AI-powered coaching, highlighting agent strengths and opportunities for improvement.

Other VoIP platforms reviewed in the related listicle:

• Dialpad: AI-first platform for cloud-based calling and managing voice, video, and messaging customer experiences.
• JustCall: Unified platform for calls, texts, and follow-ups, providing IVR, call recording, conversational intelligence, and AI voice agents.
• Nextiva: VoIP solution that brings together calls, texts, emails, and video, offering 4 different AI agent types.
• Ringover: AI-powered platform for sales and recruitment, with IVR, power dialer, call recording, and conversation analytics.
• GoTo: All-in-one cloud communication solution with AI implementation, best for automotive, education, healthcare, government, and retail.
• Kixie: System for coordinating calls and texts, with the ability to dig into conversations using AI and detailed reporting.
• CallHippo: Business phone system with AI and omnichannel inbox for WhatsApp, SMS, email, Instagram, and more.
• 3CX: Enterprise phone system supporting call handling, AI agents, video conferencing, and messaging features.

Examined but Not Listed Call Tracking Software

These CPaaS platforms haven’t made it to the shortlist due to poor call tracking implementation:

Platform	Expert Score	Features Covered	Avg. Weighted Rating	Missing Features
MSG91	3.0	3 of 7	4.5	DNI, keyword-level attribution, call transcription, fraud detection
Plivo	2.6	3.5 of 7	4.2	DNI, keyword-level attribution, fraud detection
Flowroute	2.4	3 of 7	3.6	DNI, keyword-level attribution, call transcription, webhook call events

These platforms, in turn, are stronger for call tracking, but they’re not present in the US market:

Platform	Category	Global Traffic, Q3 2026	Traffic Dynamics, Q3 2026 vs. Q3 2025	Key Features
Kommo	CRM	5M	+4%	Salesbot for automated workflows Omnichannel customer tracking and management Unified inbox for cross-team collaboration
Bird	CPaaS	340K	-12%	Inbound and outbound calling Call recording, transcription, and routing Email deliverability tracking Automated SMS and WhatsApp messaging Phone number and email lookup

Your Enterprise-Grade Solution for Calls & Web Leads

If your strategic portfolio involves not just calls but also web leads, you can benefit from using Phonexa – an enterprise-grade solution that provides a unified infrastructure for lead and call tracking, distribution, and analytics.

“Since we do ingest millions of leads in our system, it only made sense to have the Phonexa partnership. With Phonexa’s ability to ingest these leads and manage them and figure out which leads are good versus bad leads, leads that you should be paying for and increasing versus leads that you should be rejecting – it really creates this really efficient and effective synergy, you know, with our system.” – Vic Sun, the CEO of Channel Automation

As a Phonexa client, you can track and analyze your consumers at multiple levels, and then act on the surfaced data by distributing and transferring leads between workflows. In addition, we offer six add-ons to help you enhance email and SMS marketing, accounting, conversion rate optimization, and more without adding the operational complexity of larger tech stacks.

Here are the two core products you get at a single price:

Here are the six extra features you get for free as a client with Phonexa:

 

Take a product tour to explore Phonexa in detail.

Frequently Asked Questions

What is the best call tracking software for lead selling?

All things being equal, pay per call software is best for call tracking if you sell leads. The reason is that its infrastructure is purpose-built for external operations, uncovering which calls and buyers match best and, typically, supporting ping tree distribution.

How to choose call tracking software for agencies

As an agency, you want call tracking software that’s as comprehensive as possible, including session-level attribution (DNI), AI summaries, and analytics tools with charts and time-trend reporting. Ideally, you need a white label solution so you can rebrand it and use it as a client hub.

How do you set up your call tracking software?

First, reserve tracking numbers and implement DNI by embedding a JavaScript snippet into your website. Then, integrate call tracking software into your tech stack – typically, analytics platforms and CRM – and make your first test call.