Pay-per-call marketing is a result-driven marketing model where marketers pay for qualified calls rather than impressions or clicks. Through pay-per-call campaigns, you can target high-intent consumers searching for your products or services.
For affiliate networks, pay-per-call marketing offers a reliable revenue stream by ensuring that each call is properly tracked and attributed, allowing affiliates to receive fair compensation for every qualified lead. Our affiliate marketing software provides seamless tracking and attribution, ensuring transparent and accurate campaign management.
Example Use Case
Typically, pay-per-call involves three primary parties: the caller, the buyer, and you—the affiliate.
Here’s how it works:
- You advertise online using a unique call tracking number that attributes calls to your campaigns, installed through platforms like Google Ads or some other paid traffic network.
- The caller notices your ad and dials the advertised tracking number, prompted by a compelling call to action.
- Phonexa routes the call to the buyer using advanced call routing and tracking technology.
- The buyer responds to the call and pays you back. The call is credited to you and the buyer pays for it.
Why Call Logic?
- Call Lead Tracking: Track and manage high-value calls effectively, whether you’re an affiliate, advertiser, or affiliate network
- Call Volume Management: Control how many calls you receive while preventing overload and optimizing campaign performance
- Advanced Ping Tree: Personalize your call flows with IVR and dynamic routing to connect calls to the best buyer
- Enhanced Caller Experience: Personalize call flows with ping trees and IVR so high-ticket buyers compete for your calls
How Does Pay-Per-Call Work with Call Logic?
First, you create a product and choose the vertical you operate in.
Then, you create your destinations and sources that produce call traffic.
Next, you set up a campaign and ping tree to post leads to your buyers, who accept leads according to their pre-set qualification criteria.
Then, you establish and enable your pool of tracking numbers on your website and domains (using our pre-configured widgets) that ensure correct attribution and capture session-level and visitor-level information.
You’re now set to track your calls.
Once you receive your first call, you’ll see new call data within your Phonexa reports. You can transfer this data to GA4, HubSpot, Slack, Google Ads, and other platforms to tag your calls and better manage your call conversions.
Phonexa’s Top Pay-Per-Call Features
Call Routing & Distribution: Distribute calls by custom priorities to get the maximum value out of every call. Send your call leads to the highest bidder or use distribution criteria like MaxEPL, even distribution, weight, etc.
Call Tracking Pools & Phone Number Reservation: Insert and personalize widgets on your websites for deeper call tracking with metadata and detailed analysis.
Call Recording & Transcriptions: Obtain a database of all call recordings and transcribed conversations to gain full insights into customer calls, call handling, and other call-related data.
Conversational Intelligence: Track critical call metrics in real-time and make data-driven decisions to optimize your marketing efforts.
Built-In IVR: Create custom call flows with our built-in IVR and enhance caller experience with automated menu options, voice prompts, and call routing by user input.
