Thanks to its comprehensive call tracking and management tools, Phonexa’s pay-per-call software benefits a range of business models, from advertisers to lead aggregators. Having said that, our most frequent clients and, therefore, core audience constitute advertisers, networks, and publishers – here’s what each gets out of Phonexa.
| Advertisers | Affiliates | Networks |
| Track real-time insights and publisher comparison reports to discover the most and the least productive partnerships. | Gain control over your performance by building and refining unique caller journeys, almost unlimited in quantity. | Manage everything, including partners, campaigns, and cash flows, in one place, without having to juggle solutions. |
| Navigate traffic quality within a centralized panel to flag and filter out suspicious or, straight-up, fraudulent calls. | Measure your efforts to identify and double down on the most effective media buying or advertising strategies. | Keep all parties on the same page by bringing them into a single source of truth. |
| Receive a steady stream of relevant traffic, where all the calls are filtered according to selected criteria. | Adjust distribution logic on the fly, based on real-time data, ensuring every lead is sold at the best price. | Balance call volume between advertisers through properly set distribution, selling based on a long-term strategy, not just in-the-moment profit. |
How To Use Phonexa
Since Phonexa’s functionality is broad, serving multiple purposes and catering to different business models, use cases are plentiful.
Here’s how networks can use Phonexa to sell leads through a ping tree:
– Create publisher profiles. You can register publishers manually or provide them with registration URLs. Shortly after, configure publisher payout methods and assign them tracking numbers, either static or dynamic.
– Create buyer profiles. Once you create buyer profiles in the client management section, you can set up campaigns, assign them to specific products, and configure a ping tree for call routing.
– Launch a ping tree. After creating a ping tree in the client management section, fill it with buyer campaigns. Now you can route phone calls to buyers one-by-one, starting with the best-fitting buyer and proceeding downward.
How Phonexa Solves the Biggest Pay-Per-Call Challenges
Fraudulent Calls & Compliance Risks
According to Affiliatestats.marketing, around 63% of affiliate marketers consider fraud the industry’s biggest challenge, once again attesting to its prevalence and significance.
Running in the background, Phonexa’s call verification automatically applies fraud detection rules and validation checks to identify suspicious or non-compliant calls before your budget is wasted, also protecting you from skewed analytics and chargebacks.
Likewise, Phonexa-powered callback forms can capture and store consent data for compliance purposes, which you can share with both parties to resolve disputes and maintain legal safety.
Insufficient Agent Capacity
It’s one thing when you sell web leads, followed up by email or SMS campaigns that don’t require human resources, and the other when you sell calls, which must be immediately connected to the capable specialist. It’s no surprise that many calls are wasted due to insufficient agent capacity.
With a properly configured Phonexa’s ping tree, calls cascade down from the most to the least prioritized buyer. And then, if the call remains unpurchased, the system repeats the cycle, lowering the price until a buyer is found.
Operating without delays, our automatic call distributor eliminates delays and ensures minimal drop-offs.
Call Tracking Gaps
With third-party cookies phasing out, tracking affiliate traffic has become much more complicated, especially on the publisher side. By plugging into Phonexa’s call tracking, you get a bird’s-eye view of your pipeline, with the ability to scope into keywords, interaction sequences, and other details that drive conversions.