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E-books

Master the art of performance marketing, gain a wealth of industry insights, and think more critically by reading our library of E-books.

The Essential Guide to Email Deliverability: Scale Outreach Without Limits

Explore strategies for overcoming challenges related to email deliverability and spam rates in today's dynamic email ecosystem.

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Lead Management Masterclass: Reinventing Your CRM for Success

Explore how integrating your CRM with specialized solutions streamlines lead management processes and enhances operational efficiency.

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The Power of Consolidation: Maximizing Efficiency in Lead & Call Management

Explore the advantages of consolidation, including streamlined workflows, enhanced data management, and improved analytics.

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Your Ultimate Guide to Scaling Comparison Sites

Explore tried and trusted monetization models, growth strategies, and essential tools to scale your price comparison website.

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Navigating the Future: A Guide to First-Party Data & Cookie Deprecation for Leadgen Companies

Learn how to navigate the impending cookie deprecation, embrace first-party data, and take actionable steps to prepare and thrive in the evolving digital marketing landscape.

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AI-Driven Performance: Navigating Paid Data & Optimization in Affiliate Marketing

Learn how to maximize performance, unlock ad spend optimization, and achieve greater ROI by harnessing the power of AI marketing solutions.

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Recent Blog Posts

Cutting Down on Lead Costs: The Real Impact of Dynamic Bidding Strategies

Many businesses overspend on lead acquisition—paying a fixed price for every lead, regardless of quality, intent, or market conditions. This outdated approach drains budgets, lowers ROI, and misses high-value prospects.

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Unlock Smarter Insights & Enhanced Compliance: Phonexa Product Updates

We are constantly updating the Phonexa platform with new features and enhancements to improve performance, support regulatory compliance, and streamline business operations. Here are three new product enhancements designed to improve your experience within the Phonexa platform.

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Publisher Performance Matters: Using Dynamic Bidding to Maximize Source Quality

In lead generation, success hinges on striking the right balance between cost efficiency and lead quality. Businesses must ensure that their marketing spend goes toward acquiring with the highest intent and potential for conversion. One powerful way to get this done is through Dynamic Bidding – a leadgen strategy that adjusts bids in real time, based on the performance of various publishers and lead sources. 

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