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E-books

Master the art of performance marketing, gain a wealth of industry insights, and think more critically by reading our library of E-books.

How to Scale ROI Across Publishers & Partners: An Affiliate Network’s Guide

This guide unlocks strategies to simplify onboarding processes for affiliate marketers. Are you ready to refocus efforts and acquire high-intent leads?

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A Complete Guide for Securing SOC Compliance

Get a firm understanding of SOC 1 & SOC 2 compliance criteria, control objectives, audit procedures, and much more.

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The Comprehensive Data Privacy Cheat Sheet

Learn how to better evaluate your current tech providers and get a secure handle over your calls and consumer data.

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How to Reinvent Your Leadgen with Real-Time Call Bidding via Ping Post Calls 2.0

Leverage real-time call bidding tools and lead acquisitions that generate robust ROI with Ping Post Calls 2.0 – the latest and greatest iteration for ping post calls.

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The Ultimate Guide for Call Tracking & Conversation Intelligence

Examine how businesses leverage call tracking and conversation intelligence tools to launch and manage winning call campaigns.

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Recent Blog Posts

Cutting Down on Lead Costs: The Real Impact of Dynamic Bidding Strategies

Many businesses overspend on lead acquisition—paying a fixed price for every lead, regardless of quality, intent, or market conditions. This outdated approach drains budgets, lowers ROI, and misses high-value prospects.

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Unlock Smarter Insights & Enhanced Compliance: Phonexa Product Updates

We are constantly updating the Phonexa platform with new features and enhancements to improve performance, support regulatory compliance, and streamline business operations. Here are three new product enhancements designed to improve your experience within the Phonexa platform.

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Publisher Performance Matters: Using Dynamic Bidding to Maximize Source Quality

In lead generation, success hinges on striking the right balance between cost efficiency and lead quality. Businesses must ensure that their marketing spend goes toward acquiring with the highest intent and potential for conversion. One powerful way to get this done is through Dynamic Bidding – a leadgen strategy that adjusts bids in real time, based on the performance of various publishers and lead sources. 

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