What Is TCPA Compliance?

TCPA compliance is the practice of meeting the consent requirements set by the Telephone Consumer Protection Act, a legal framework enforced by the FCC and governing marketing calls. For affiliate networks, advertisers, and lead generators, TCPA compliance dictates how every lead on your forms is collected, stored, and proven, and how calls are handled.

What TCPA Compliance Means  for Call-Reliant Businesses

As a business, no matter the size, you must comply with the TCPA. However, it’s also true that a company that rarely dials consumers carries little risk by default because call volume is low. On the other hand, generating or acquiring thousands of non-compliant calls may not only cause financial damage but also impose legal risks.  

In fact, when you buy leads, you’re also buying their consent records. If a publisher collected a number without proper written consent and you call it, that’s your violation.

So for a lead buyer, TCPA compliance is about verifying inbound calls: You need to know a lead was collected the right way before it reaches your sales rep.

What Makes TCPA Compliance with Phonexa Superior

For enterprise-grade affiliate networks, lead generators, advertisers, and affiliates, TCPA compliance is absolutely necessary to generate and distribute calls at scale. This, however, is much easier to achieve when you have a single source of truth, a unified system that not only ensures TCPA compliance but also allows you to run marketing campaigns as well and buy or sell the leads you generate or want to acquire.

That’s what Phonexa is about: closing these gaps by building compliance into the call flow itself. 

Inside Call Logic, Phonexa’s enterprise call tracking and distribution software, you can:

• Capture and store verifiable prior express written consent through iClaim
• Authenticate every number with the STIR/SHAKEN compliant call technology
• Screen inbound and outbound traffic in real time
• Route verified, consented calls to the right buyer
• Protect advertising spend and network ROI from  low-quality, irrelevant, and fraudulent calls

With Phonexa, you can run pay per call and also pay per lead campaigns at scale while ensuring your business is TCPA-compliant.