What is the difference between a lead tracking system and CRM software?
A lead tracking system and CRM software often go hand-in-hand to provide complete visibility and management of customer data. CRMs manage a company’s customer base and increase customer retention. Solutions for sales lead tracking focus on capturing high-quality leads, storing, tracking, filtering, and segmenting.
Why is sales lead management important for businesses?
Without lead tracking software, businesses often fail to improve their lead generation campaigns and, as a result, waste valuable resources on low-quality leads and low-intent buyers. Brands looking to reach wider audiences, bring in more prospects, and streamline lead generation efforts must implement comprehensive marketing automation solutions.
Phonexa’s all-in-one suite for marketing automation empowers companies to optimize web, call, email, and SMS campaigns, all while having the ability to track sales leads and enhance the customer journey every step of the way.
How can brands benefit from implementing lead management and tracking software?
Lead management is a set of processes and practices geared toward generating, acquiring, and managing new prospective clients. It is often confused with lead nurturing, which is the part of lead management typically executed towards the end of the process.
Companies not equipped with the appropriate lead tracking system risk missing out on quality leads and losing sales opportunities. In contrast, brands that implement specific tools and solutions to manage leads do not waste time pursuing low-intent prospects and significantly benefit from visibility into the qualification process and lead duplications.
Phonexa’s lead tracker and management system empower businesses to:
- Capture and organize lead information
- Map out customer journeys and track interactions
- Visualize and fine-tune marketing and sales funnels
- Access robust real-time reports
- Acquire the attribution for all inbound web and call leads
- Build more efficient workflows
- Align and streamline sales, marketing, and customer service operations
How To Visualize Your Sales Pipeline With Lead Tracking Solutions
Brands utilizing a sales lead tracker can monitor and analyze every aspect of their sales process, make more informed decisions, and recalibrate their marketing and sales strategies.
Here are some of the benefits a lead tracker offers to companies:
- Capturing and tracking prospects
- Visualizing the sales pipeline
- Identifying trends and blindspots
- Generating reports in real-time
- Digesting growth potential and expanding campaigns
A sales lead tracker serves as a magnifying glass for any business looking to gain actionable insights into the efforts that work or need more attention. It also helps brands gain a better perspective on their sales teams' performance and empower their overall sales tracking capabilities.
How a Sales Leads Tracker Can Help Brands Personalize Their Outreach
One of the primary objectives for businesses is to establish the actual value of leads. A lead tracker can shed light on prospects that offer the most value and deserve more focus. While most business decisions are based on insights and captured data, brands still struggle with sourcing and using data across different aspects of the lead journey.
Here’s how utilizing a sales tracking tool can help businesses looking to personalize their outreach and expand their customer base.
Get Granular With Access To Lead Details
Get access to every detail about a prospective client in a single profile by reviewing information on every touchpoint, such as email opens, page visits, and more. Integrate all the touchpoints across sales and marketing and get a clear view of the prospect’s personal history to improve your lead follow-up system.
Capitalize on Automated Scoring and Prioritization
Implement an all-in-one marketing automation software to create custom scoring criteria automatically, identify qualified leads, set up workflows, and leverage predictive modeling.
Why Small Businesses Need to Track Sales Leads
Small businesses typically have small budgets. Therefore, finding a solution for their industry and customer interests can be challenging. Many companies focus on personal contact with clients, often lacking tools and solutions to manage their top-performing marketing channels and track prospects and referrals. With the right sales lead tracker software, large and small businesses can benefit from robust integration options, efficient pipeline management, growth opportunities, and refined targeting.