Phonexa’s lead tracking software gives you a clear view of the leads you buy, sell, or manage, including industry-specific data, such as the lead’s credit score or health condition. Use these insights to distribute or acquire the leads you want at the right price.
Track the performance of your leads with your publishers on the product level, including leads posted, sold, rejected (including iClear rejections), duplicates, redirects, EPL, and other essential metrics, all before leads are distributed, sold, or bought.
Track the performance of your leads with your buyers across dozens of parameters, including lead quality, tier, product, campaign, publisher, source, time, and the specific action requested by a buyer regarding the lead, such as a return of the lead.
Understand who your leads are and what they want by tracking lead quality, current status, delivery method (such as post), source, state, age, ZIP code, and industry-specific data, such as the requested loan amount.
Track how many leads were posted and rejected across buyers, as well as acceptance rate, redirects, CPL, timeouts, send errors, no-replies, and other details. Optimize lead distribution for your products, campaigns, and buyers to send the right lead to the right advertiser.
Uncover otherwise unavailable insights into the customer journey to inform, automate, and scale your pay per lead campaigns. Learn how leads behave by type, publisher, source, and buyers to personalize engagement and conversion rates across products and campaigns.
Use Phonexa’s comprehensive lead and call tracking, distribution, and analytics ecosystem to follow leads from the top to the bottom of the sales funnel, including web leads that become callers and vice versa. Identify important switches, duplicates, and irrelevant and fraudulent leads and calls.
Use lead tracking insights to personalize follow-ups for leads that don’t convert on the first try. Pull lead tracking data into E-Delivery to send well-timed emails and SMS, including upsells, cross-sells, re-engagement, and other marketing messages.
Track leads while staying compliant with TCPA, CCPA, GDPR, and other pertinent rules and regulations across the United States, Canada, and Europe. Explore our Certification and Compliance page for more information.
When it comes to the depth of tracking and automation, Phonexa’s lead tracking software is undoubtedly one of the best solutions on the market. Not only can you collect in-depth insights into leads and potentially calls – when a web lead makes a call – but you can also use this data to build a data-driven lead distribution strategy.
In other words, you can know exactly which lead should be sold to which buyer and when and how your ping tree and ping post system should be configured to meet the goals of your specific campaign. With lead tracking coming as an integral part of Phonexa’s complete lead management ecosystem LMS Sync, you get it all covered in one place, having a clear view of your performance.
While most traditional tools reduce lead tracking to identifying the lead source and its approximate location via the IP address, Phonexa’s lead tracking software does much more. It’s not even comparable how much more granular you can go with our software.
Example: Imagine you’re a life insurance affiliate network. For every lead entering your marketing funnel, you can learn their first & last name, email, phone number, address, ZIP code, state, city, agent, gender, DOB, and – what you won’t find with most other tracking solutions – specific life insurance details, such as:
– Height and weight – Height and weight of their spouse and children – Health conditions – Whether the lead is a tobacco user, expectant parent, taking medications, treated by a physician during the last 12 months, hospitalized during the last 5 years, diagnosed with health problems in the past 5 years, denied life insurance coverage in the last 12 months, diabetic, etc.
With such exhaustive insights into leads, it becomes much easier to pave the best customer journey for them – that is, sell them to the right buyer at the right price.
And it’s not just about life insurance – Phonexa works with dozens of industries, including other types of insurance (home, health, auto, etc.), finance, home services, solar, and more. See the full list of our industries.
Phonexa’s lead tracking software tracks the customer journey from top to bottom, collecting actionable insights you can use to optimize your affiliate marketing campaigns, including lead distribution, ad spend, partner management, and anything that can grow your ROI and reputation.
Among the lead insights you can track are lead quality, delivery method, post price (for ping-post lead distribution), buyer acceptance rate, redirect and rejection rates, and many more details, all available in the Lead Info tab within LMS Sync.
Generally, the more complex the industry and the more expensive the leads, the more beneficial it is to use lead tracking in order to get the most out of the leads entering your sales funnel. Among the industries that benefit most from lead tracking are finance, insurance, real estate, home services, legal, and solar.
Likewise, lead tracking might be a game-changer for large-scale affiliate networks, lead generators, and advertisers who handle thousands and dozens of thousands of leads daily. With lead tracking built into LMS Sync, our flagship lead tracking, distribution, and analytics module, you can better understand the customer journey and guide your marketing decisions instead of relying on guesswork.
Check out our case studies.
With Phonexa, the lead tracking process complies with all applicable rules and regulations in the United States and Europe, including the TCPA, CCPA, and GDPR. Check our Certifications and Compliance page for more information.
Among the most helpful features besides lead tracking are lead analytics, predictive modeling, and real-time reporting. Make sure your solution allows you to parse through critical data and understand what impacts your leads from first impressions to conversion.
