The Ping Tree is embedded in our Ping Post lead buying and selling activities and benefits all parties involved, from the consumer to the lead seller and the buyer. Publishers use Ping Post and thus Ping Tree to ensure that their leads get maximum exposure and visibility to interested buyers or advertisers. Buyers and advertisers use Ping Post and Ping Tree to get a more dynamic view of the leads targeted to purchase. Working in a Ping Tree setting allows these advertisers to have a more diverse lead flow, which ultimately gives them more flexibility to only purchase high-intent leads.