Link Tracking Software for Businesses

Visualize Link Tracking Software Process

Phonexa’s link tracking software enables brands to understand and analyze traffic from multiple marketing channels, including social media, affiliate links, and Google Ads.

Businesses equipped with a comprehensive suite of tracking software solutions can speed up the campaign optimization process, find out which links bring in more quality traffic, and put more effort into the top-performing marketing initiatives.

What Phonexa Customers Say About Our Link Tracking Software

Phonexa’s affiliate link tracking software is designed to manage affiliate progress, deliver granular analytics, collect attribution data, and facilitate the process of tracking affiliate links, making it one of the best affiliate link trackers on the market.

Don’t take our word for it. Check what our clients say about Phonexa’s eight-in-one tracking software solutions for data-driven marketing.

“Phonexa is ready to use straight away and has a tonne of built-in functionality to help get you set up right away. From existing integrations to pre-built javascript forms, it's full-featured but easy to use. Everything Phonexa does is well thought out and thorough, and the only gripe we have is that they will build your form code for you, but the process can be quite time-consuming. Luckily there is plenty of their ready-to-use forms to get you rolling whilst they built your forms as per your requirements.”

Ricky M. | Lead Generation Director

“I have used many systems in the last ten years, Phonexa being the best by far. It has a simple, easy-to-use front end whilst having many in-depth features. I have never heard 'it's not possible from Phonexa, and their team is always ready to come up with a solution to any issue. Phonexa helps solve a variety of problems. The email marketing automation feature is most helpful. There is a lot of re-marketing in my industry and having Phonexa makes this 10x easier.”

Seb P. | Director

“As the CEO of Billy.com, I decided to fully transition to Phonexa in 2021. Since then, I have been provided with over-the-top customer service from some truly great people. I cannot speak highly enough of how great the Phonexa team is from the top down. My main reason for transitioning was to avoid exorbitant onboarding fees and to take advantage of the multiple systems they offer. These multiple systems have increased my revenue while my costs have gone down, resulting in greater profits for the company.”

Elijah C. | CEO

Affiliate Tracking Software as Part of Your Performance Marketing

Capitalize on the functionalities and features of Phonexa’s affiliate marketing tracking software to maximize your link tracking efforts and increase affiliate revenue.

Click Tracking

Affiliate Marketing Software

Lead Tracking

Pay Per Lead Affiliate Program

What is the difference between free and paid solutions?

Businesses can use affiliate network software for free when there is a trial or a limited usage period, and such software typically comes with a 14 to 30-day trial usage. The main difference between paid and free affiliate link tracking software is in the level of security. Free software versions often require additional costs to purchase extensions, while a paid affiliate network software immediately provides all the products and services available within a purchased plan.

Does a redirect prevent affiliate link tracking?

No, a redirect doesn’t prevent affiliate link trackers from collecting the data marketers require for conversion attribution. It’s not uncommon for affiliate marketers to use a redirect script as a link cloaker to clean the links up and ensure that these links function properly.

Here are the most common reasons to utilize redirects:

• Improve click-through rates
• Decrease the likelihood of ranking penalties
• Bypass ad blockers
• Simple link management with affiliate tracking software

Can Google Analytics track affiliate links?

Google Analytics is not an affiliate marketing tracking software, so it cannot track affiliate links like dedicated software. But you can use Google Analytics to view specific data points, like traffic logs or conversions, if you’re the website owner or host since the affiliate link is the website’s property. With Phonexa’s Lynx, you can access all the essential tracking data on your affiliate dashboard.

What is direct link tracking?

Direct link tracking allows companies to track and attribute conversions to every partner across every channel. Brands can track users when they reach the website using similar methods to the UTM parameters and tracking methods used by Google Analytics.

Marketers often use direct link tracking to boost sales, enhance SEO, motivate affiliates, and hide affiliate links. The latter implies that direct links help brands ensure that visitors are unaware of affiliate links, significantly increasing the chance of clicking.

Does Tracking Affiliate Links Help Boost Sales and Conversions?

Yes, it does. Businesses must track conversions and see which links bring in more customers, subscriptions, purchases, and other target actions to understand how affiliate links perform. For that reason, brands need to have a suitable system for conversion tracking.

Most businesses implement affiliate link tracking software to see where users are coming from, how and why they make purchases, and if conversions are valid. Since conversions are essential to the success of any affiliate program, marketers pay a lot of attention to this metric.

Here are the two most common methods used by affiliate marketers to measure conversions.

Client-based Conversion Tracking

This method implies using cookies stored in the users’ browsers when they click on ads. After clicking, they get to a landing page, and conversion occurs. The conversion pixel appears after a target action, reads the transaction ID, and sends it to the affiliate marketing tracking software that counts it as a conversion.

Server-to-Server Conversion Tracking

This method requires no cookies, but the general principle remains the same. When users click the affiliate tracking link, it directs them to the pre-identified landing page. The system sends a postback to the affiliate marketing tracking software when the conversion occurs. The only difference, in this case, is that employing this method requires owning the affiliate marketing sales technology capable of sending such requests.

How to Pick Affiliate Marketing Tracking Software

Businesses often struggle to choose suitable affiliate marketing tracking software. The best affiliate tracking software should have the features required for campaign scalability, including a postback capability, a user-friendly interface, multiple integration options, no hidden costs, and custom solutions.

While the cost of affiliate tracking software might vary, businesses must consider their business needs and the budget they’ve allocated for this type of technology. Since some features might come at a higher price, brands need to find the right balance between cost and software capability to earn through affiliate programs.

Industries That Desperately Need Link Tracking Software

Businesses of all types rely on performance marketing and link tracking software to drive high-quality traffic, increase conversion rates, and drive business growth.

Small Business

Affiliate link management and tracking can fundamentally change how small businesses track their clicks, conversions, and sales. With the right affiliate software, brands can optimize ad campaigns, avoid waste clicks, and gain expertise in converting leads to sales.

Companies in Financial Services

Financial service brands equipped with affiliate marketing tracking software pay only for measurable results, drive more high-quality clicks, leads, and sales, and ensure they reach their target audience at every stage of the customer journey.

Insurance Companies

Advertising insurance services and tracking campaign performance with affiliate tracking software helps carriers and agents to unlock access to new audiences, drive incremental users, and significantly increase profits.

What to do before implementing your affiliate tracking software

Before implementing affiliate tracking software, businesses need to define their profit margins, especially if they plan on running several affiliate programs. On top of that, brands need to have an enticing product or service and be willing to invest in the advertisement and outreach for the products, including affiliate link tracking and hosting the appropriate affiliate network software to monitor progress and maximize campaign performance.