IPQS and Phonexa Announce Partnership to Fight Affiliate Fraud With Data-Driven, Real-Time Threat Intelligence
Germain Palacios
Content Writer
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Germain Palacios
Content Writer
0 minute read
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Germain Palacios
Content Writer
Germain Palacios is a Content Writer at Phonexa. He is an alumnus of Kean University, where he earned a degree in English and graduated with honors. Germain also possesses a background in business administration. After graduating on the East Coast, he relocated to California to advance his writing career. Germain’s previous writing has been featured in several publications, including SoberRecovery.
In lead generation, success hinges on striking the right balance between cost efficiency and lead quality. Businesses must ensure that their marketing spend goes toward acquiring with the highest intent and potential for conversion. One powerful way to get this done is through Dynamic Bidding – a leadgen strategy that adjusts bids in real time, based on the performance of various publishers and lead sources.
Each month, we share the latest updates and enhancements to the Phonexa platform. Here’s a look at some of our most recent releases across products within the Phonexa suite.