Phonexa, a B2B Software as a Service (SaaS) solutions provider, has released a heartwarming commercial that centers on what matters in any relationship: the thoughtful details. The commercial is available on their website and on YouTube.
“The Small Things” portrays a young couple’s relationship from their first meeting to a series of small but significant moments of their blossoming love leading up to their marriage.
The story concludes with them moving into their first home together, as the new bride discovers that her husband has saved an assortment of sentimental trinkets from the many significant moments they shared together. The commercial concludes with the slogan, “We care about the small things.”
Phonexa’s Software as a Service solutions helps businesses reach their optimal ROI by taking their call technology to the next level. Their company is comprised of a Call Logic platform with cutting-edge features and analytics including call tracking software, in-depth reporting, Interactive Voice Response (IVR), a state-of-the-art voice recognition feature known as VoicePLUS, among other features. Phonexa also consists of additional platforms, including a dedicated Lead Management System (LMS Sync) and fully integrative accounting software (Books360).
The commercial is notable for its fresh take on target marketing within the B2B sector. B2B companies historically tend to shy away from narrative commercials grounded in emotions, as well as social media as a whole and other consumer-based platforms. Phonexa overrides these traditional bounds with its commercial by marketing to the off-the-clock business owner.
“We value our relationships with our clients and our commercial reflects our commitment to them. We wanted to take advantage of the enormous marketing opportunities at our disposal and producing a narrative commercial was the appropriate medium to send out our message,” says Phonexa President David Gasparyan.
For more information about Phonexa’s platforms, visit www.Phonexa.com.
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