Platform
- LMS Sync Lead Tracking & Distribution
- Call Logic Call Tracking & Distribution
- E-Delivery Email & SMS Marketing
- Cloud PBX Cloud Phone System
- Lynx Click Tracking
- Opt-Intel Suppression List Management
- HitMetrix User Behavior Recording & Analytics
- Books360 Automated Accounting
- AI Call Agents AI-Driven Call Automation
Pricing
Industries
- Insurance Underwrite more policies with smarter marketing
- Finance More quality leads for financial service firms
- Home Services The tools hardworking technicians need to scale
- All Industries See how Phonexa gives any industry every advantage
Resources
- Case Studies Success stories and industry insights
- E-books Authoritative guides that level up marketing
- Blog Marketing trends and expert advice
- News Phonexa in the news
- Videos Catch up on our award-winning videos
- Glossary Industry terms in simple words
- Press Phonexa in the press
- Partnership Program Become a Phonexa partner
- Webinars Watch the Amplify series on demand
- Events Connect with Phonexa at a future event
- Support Technical support and other resources
- Integrations Seamlessly connect tools with our partners
Company
- About Us Learn more about the people behind Phonexa
- Careers Find your next career fit
- Contact Us Connect with us
- MailCon Conquer email marketing at our event
- Certifications & Compliance Trust, safety, security measures, and protocols

US UK CA

Published: Jun 30, 2023

Content Hub > News

Phonexa COO Jeff Schaffer Appears on ‘Merged Marketing Podcast’

Phonexa
News
Phonexa COO Jeff Schaffer Appears on 'Merged Marketing Podcast'

Phonexa

0 minute read

Phonexa

0 minute read

Phonexa COO Jeffrey Schaffer recently joined Merged Media co-founder and CMO Jason Hunt on the Merged Marketing Podcast to share key insights on A/B testing in affiliate marketing, including:

Identifying the true origin source of a lead
The importance of leveraging original lead sources
Adopting a more strategic approach to lead generation

The Merged Media Podcast delivers valuable insights from industry leaders to help listeners make informed decisions and grow their businesses online.

Get an in-depth breakdown of the podcast by reading the recap on our blog.

To continue the conversation with Schaffer, connect with him on LinkedIn.

Got Questions?

Get in touch! We are available 24/7.

Phonexa

Phonexa is the leading enterprise-grade integrated platform for call tracking, lead distribution, email, marketing, and digital marketing. The Phonexa staff is responsible for authorship of Phonexa blog posts.

Related Posts

Lead validation illustration showing a phone screen with a list of user profiles, one highlighted, next to a checkmark and data icon representing verified leads

What Is Lead Validation?

60-Second Summary Lead validation is the process of checking whether a lead is real, reachable,...

Call masking illustration showing a smartphone with a call-routing icon and a hidden-visibility symbol, representing anonymized phone connections

What Is Call Masking?

60-Second Summary Call masking routes a call through an intermediary number so neither the publisher...

An isometric illustration representing lead conversion tracking, marketing attribution dashboards, and user profiles.

WhatConverts & Its 8 Competitors Analyzed

No business can afford to ignore attribution – knowing where your high-quality and low-quality leads...

Get Your Personalized Consultation Now

Book a Free Demo

img:is([sizes="auto" i], [sizes^="auto," i]){contain-intrinsic-size:3000px 1500px}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1)}:where(.is-layout-flex){gap:.5em}:where(.is-layout-grid){gap:.5em}body .is-layout-flex{display:flex}.is-layout-flex{flex-wrap:wrap;align-items:center}.is-layout-flex>:is(*, div){margin:0}body .is-layout-grid{display:grid}.is-layout-grid>:is(*, div){margin:0}:where(.wp-block-columns.is-layout-flex){gap:2em}:where(.wp-block-columns.is-layout-grid){gap:2em}:where(.wp-block-post-template.is-layout-flex){gap:1.25em}:where(.wp-block-post-template.is-layout-grid){gap:1.25em}.has-black-color{color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-color{color:var(--wp--preset--color--white) !important}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important}.has-black-background-color{background-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-background-color{background-color:var(--wp--preset--color--white) !important}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important}.has-black-border-color{border-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-border-color{border-color:var(--wp--preset--color--white) !important}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important}:where(.wp-block-post-template.is-layout-flex){gap:1.25em}:where(.wp-block-post-template.is-layout-grid){gap:1.25em}:where(.wp-block-columns.is-layout-flex){gap:2em}:where(.wp-block-columns.is-layout-grid){gap:2em}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6}.is-style-peek-table{margin-bottom:20px;--peek-header-bg:rgba(127,127,127,.1);--peek-row-bg:transparent}.is-style-peek-table table:has(thead th) thead th,.is-style-peek-table table:not(:has(thead th)) tbody tr:first-child td{background:var(--peek-header-bg);font-weight:600}.is-style-peek-table table th:not(:first-child),.is-style-peek-table table td:not(:first-child){text-align:center}.is-style-peek-table details .wp-block-list{margin:1em 0 0;padding-left:1.3em}.is-style-peek-table details .wp-block-list li{margin:0 0 .55em;line-height:1.65}.is-style-peek-table details .wp-block-list li:last-child{margin-bottom:0}.is-style-peek-table>details>summary{cursor:pointer;display:inline-block;margin-top:.25em;padding:.5em 1.1em;border:1px solid currentColor;border-radius:4px;font-weight:600;list-style:none;font-size:0}.is-style-peek-table>details>summary::-webkit-details-marker{display:none}.is-style-peek-table>details>summary::after{font-size:1rem;content:"Open full table"}.is-style-peek-table>details[open]>summary::after{content:"Close full table"}.is-style-peek-table>details>summary:hover{opacity:.75}.is-style-peek-table:not(:has(details[open])) table:not(:has(thead th)) tbody tr:not(:first-child):not(:last-child){display:none}.is-style-peek-table:not(:has(details[open])) table:has(thead th) tbody tr:not(:last-child){display:none}.is-style-peek-table.is-style-peek-table:not(:has(details[open])) tbody tr:last-child,.is-style-peek-table.is-style-peek-table:not(:has(details[open])) tbody tr:last-child>*{background-color:var(--peek-row-bg,transparent)}div#ez-toc-container .ez-toc-title{font-size:100%}div#ez-toc-container .ez-toc-title{font-weight:500}div#ez-toc-container ul li,div#ez-toc-container ul li a{font-size:95%}div#ez-toc-container ul li,div#ez-toc-container ul li a{font-weight:500}div#ez-toc-container nav ul ul li{font-size:90%}.recentcomments a{display:inline !important;padding:0 !important;margin:0 !important}