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Phonexa Joins PMA to Champion Performance-Based Marketing

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Performance marketing software company Phonexa is proud to announce that it has joined the Performance Marketing Association (PMA) to continue building communities around affiliate and performance marketing and to advance the industry through advocacy.

The PMA is a non-profit trade association whose mission is to champion and protect accountable performance marketing while promoting the industry’s growth, helping model standards and best practices, and advocating for the businesses that comprise the performance marketing industry.

The PMA includes members from Microsoft, Capital One, Lululemon, and Fanatics, among many other affiliate networks, agencies, and brands.

“Phonexa is honored to join the PMA, and we look forward to collaborating, informing, and supporting industry leaders to drive innovation and excellence in performance marketing,” said Phonexa CMO Talar Malakian. “Joining the PMA community aligns perfectly with our commitment to leveraging cutting-edge technology and data-driven strategies to deliver exceptional results for our clients.”

In an adjacent move, MailCon – the largest in-person gathering and conference for email marketers owned and operated by Phonexa – also joined the PMA.

MailCon is returning for a one-day conference at Convene in Times Square, New York, on July 28. The event will be highlighted by an all-star lineup of speakers, panel discussions, networking opportunities, Phonexa product announcements, and more.

To learn more about Phonexa’s all-in-one marketing automation solution, schedule a consultation, email, call (818) 800-0000, or click here for a self-guided interactive tour.

About Phonexa:
Phonexa is an enterprise-grade tracking software for performance and partner marketing. The Phonexa Suite is the underlying tech that carries through the consumer lead and call lifecycle, helping performance marketing teams drive ROI for brands across affiliate, partner, and paid channels. Phonexa prioritizes outcomes-based marketing across customer interactions like clicks, calls, form submissions, website behavior, and more. Through its single operating solution, the Phonexa Suite gives D2C publishers, networks, agencies, and brands unprecedented access and control to campaigns, eliminates lack of transparency across lead generation, and automates processes. The Phonexa Suite allows clients to optimize frictionless customer acquisition efforts and analyze the sources that drive qualified pipeline. Phonexa’s global headquarters are based in Los Angeles with additional offices in the United Kingdom and Canada. The company employs a staff of over 200. For more information, visit

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Phonexa is the leading all-in-one platform for call tracking, lead distribution, email, marketing, and digital marketing. The Phonexa staff is responsible for authorship of Phonexa blog posts.
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