LOS ANGELES, CA – September 3, 2024 – Phonexa, a leading performance marketing automation platform, is excited to announce that David Pickard, currently CEO of Phonexa U.K., will be stepping into the role of Chief Executive Officer for Phonexa Global. This transition comes as Lilit Davtyan departs from her position as CEO for the company’s United States region to pursue new opportunities.
Davtyan has been an integral part of Phonexa’s leadership team for the last nine years, spearheading innovative initiatives and driving the company’s vision forward. Under her leadership, Phonexa expanded its product offerings, grew its client base and geographic footprint, and strengthened its position in the marketing technology industry.
“It has been an incredible journey leading Phonexa and collaborating with such a talented and dedicated team,” said Davtyan. “I am immensely proud of our achievements together. As I move on to the next chapter of my career, I am excited to hand over the reins to David Pickard, with whom I have worked closely for some time. His expertise and vision will undoubtedly drive Phonexa to new heights.”
Pickard, now CEO of Phonexa Global, is a seasoned leader in performance marketing with over a decade of experience in the industry. Over the past six years, he has dedicated himself to expanding Phonexa’s U.K. operations and driving growth for Phonexa U.K. as CEO. Prior to his role with Phonexa, Pickard led T Dot UK, a leading digital marketing network specializing in customer acquisition within the Financial Services sector. His deep expertise in performance marketing and SaaS has consistently fueled organizational growth. Committed to fostering innovation and excellence, Pickard is well-positioned to steer Phonexa Global towards continued growth and global industry leadership.
“Taking on the role of Global CEO is a privilege I hold in the highest regard. My aim is to champion innovation and foster growth while nurturing a culture of excellence that inspires our team and extends our global reach,” said Pickard. “With the support of our exceptional executive team, we are poised to reshape the landscape of performance marketing and establish new benchmarks for success in the industry.
The leadership team, outlined below, is dedicated to continuing Phonexa’s tradition of innovation and customer-centric solutions, ensuring the company stays at the forefront of the performance and affiliate marketing industries:
- David Gasparyan, Founder and President
- David Pickard, Chief Executive Officer of Phonexa Global
- Mara Garcia, Chief Financial Officer
- Kristen Haines, Chief Events Officer
- Gurgen Keveyan, Chief Product Officer
- Talar Malakian, Chief Marketing Officer
- Chelsey Reynolds, Chief Experience Officer
- Jeffrey Schaffer, Chief Operating Officer of Phonexa U.S.
- Alexey Sidora, Chief Technology Officer
- Liana Tonoyan, Chief Information Officer
- Samantha Wardman, Chief Operating Officer of Phonexa U.K.
About Phonexa: Phonexa is an enterprise-grade tracking software for performance, affiliate and partner marketing. The company powers direct advertisers and lead generators by optimizing inbound web and call campaigns, and outbound call, email, and SMS campaigns — all while having the ability to enhance the consumer journey along every step of the way. Complete with a suite of eight turnkey marketing products and solutions, Phonexa’s customizable tools are uniquely designed to maximize workflow efficiency and revenue for publishers, affiliate networks, and advertisers. Phonexa’s global headquarters are based in Los Angeles with additional offices in the United Kingdom, Ukraine, and Canada. The company employs a staff of over 150. For more information, visit www.Phonexa.com.
For more information, visit www.phonexa.com.
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