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Is it possible to keep your company sustainable during a pandemic? That’s one of many questions small business owners had to start dealing with during the COVID-19 crisis.
But despite the pandemic, most marketers working at small and midsize businesses managed to adjust their strategies to changing environments and customer behavior. In fact, Forbes revealed that 51.4% of adults consider having a toll-free service number important for businesses selling their goods online in the USA.
The renewed interest in contacting large and small brands via phone — what Forbes called a “phone call renaissance” — was largely the result of ebbs and flows of the pandemic. That’s also one of the reasons why smaller brands felt the need to transition their services and clients to digital channels.
However, providing frictionless service is only one side of the coin. What small businesses need is to ensure accurate attribution of the incoming calls to specific channels and ads. Simply put, they need to set up call tracking with a product like Phonexa’s Call Logic.
Let’s take a closer look at how call analytics can contribute to the success of small businesses.
How To Leverage Call Tracking For Businesses
Small brands in almost every industry sector have had their fair share of challenges and setbacks that, luckily, highlighted the areas of focus. One of these areas is effective resource allocation.
Let’s face it: large enterprises have deeper pockets, which means that smaller brands have to think outside the box when dealing with their budgets. That entails the urgent need to keep their retention rates high at all times. Call tracking for small businessess can demonstrate which initiatives are actually paying off and provide a guide to efficient budget allocation.
With a call tracking platform, companies can streamline their campaigns and ensure that every customer interaction is measurable and trackable. Apart from effective call attribution, it also allows optimizing customer journeys, which means converting more prospects and increasing your revenue potential.
Let’s say that you’re looking to test several ad campaigns at the same time. Utilizing dynamic number insertion, for instance, can help you follow your campaigns on Google, your website, and across other digital or offline channels. In other words, call conversions, which can be tracked by businesses, open the door to understanding and enhancing the performance level of active campaigns.
Ultimately, the flexibility call tracking offers can help smaller brands tap into their performance metrics and make adjustments on the fly.
8 Major Strengths Of Call Tracking
It’s no secret that call analytics have tremendous problem-solving potential. That’s why it can come in handy for smaller brands that are only now starting to bounce back from the crisis inflicted by the pandemic. If you’re a small business owner seeking to enhance your visibility and regain control over your calls, here are the benefits call tracking can offer:
Powerful Campaign Insights
One of the principal call tracking features is granular reporting. The collected data provides essential information on your target audience, including locations, call duration, and much more. On top of that, reporting helps to identify the blind spots, obtain valuable data, and effectively leverage insights into which channels, campaigns, landing pages, or keywords drive your calls.
Enhanced Lead Quality
Driving high-quality leads and identifying the ones worth following up on helps small companies measure effectiveness, boost their CR and sales, and stay competitive.
Elevated Caller Experience
With IVR and automatic call distribution features, smaller brands can efficiently manage their incoming calls at all times. Besides, companies can leverage lead prioritization by using sophisticated filter settings offered by the software.
Improved Customer Support
Small businesses often go to great lengths to satisfy the needs of their clients and ensure that their support has an excellent track record. Since a call tracking platform comes with technologies like call recording and IVR, brands can accurately route client calls, reduce the wait time, and evaluate the quality of every live conversation with agents.
Advanced Marketing Strategy
Call tracking offers a bird’s eye view of the entire strategy empowering you to make the most of the attributed data, increase traffic flow, shift the resources, generate more calls, and plan your future campaigns.
Today, any business should have the ability to handle and analyze a significant increase in the number of calls or traffic flow. Utilizing a call tracking software can help small companies to embrace the change and adapt faster.
Smaller brands often have limited resources. Seamless integration allows businesses to strengthen the stack of the existing tech tools with call tracking features.
Proactive Marketing Approach
With call tracking and a suite of products for leads, clicks, email, SMS, and accounting, small businesses can take a proactive approach to any strategic marketing endeavor.
To find out how Phonexa can help with call tracking and transform your call campaigns, schedule a consultation with one of Phonexa’s experts.