How To Automate Payments for Your Lead-Reliant Business

With total affiliate marketing spending accounting for around $12 billion in the United States alone and affiliates making six figures from their marketing efforts, automated payments and accounting are becoming extremely important for efficient performance marketing.

Whether you are an affiliate or advertiser, as the number of your partners grows, you need automatic payment software that would allow you to send or receive commissions and other payments in the right amount and when they are due – and you surely don’t want to overpay.

The good news is that low-cost, high-efficiency automated payment solutions do exist, with Books360 being at the forefront of the industry. From automated invoices to cash flow tracking to exportable reporting, Books360 covers inbound and outbound transactions without charging you any extra fees if used within Phonexa’s performance marketing ecosystem.

Read on to learn how you can automate payments and other accounting processes with Books360.

Automated Payments in Performance and Affiliate Marketing

The first thing you should consider before choosing your automated payment system is the type of payment you need. In the performance and affiliate marketing industries, the most in-demand types of payments include scheduled payouts, threshold-based payments, and more.

Here are the types of payments you might have to deal with as a performance marketer:

Payment Automation Examples

It goes without saying that the best-case scenario is when your automated payment system supports a wide range of payments, so you can be sure you can handle all inbound and outbound payments with one solution without the need for additional switches.

How To Automate Payments with Books 360

From scheduled to dynamic payments, an automated payment system like Books360 gives you unprecedented flexibility in sending and receiving payments while keeping you compliant and accurate.

Books360 is a perfect addition to Phonexa’s industry-leading LMS Sync for web leads and Call Logic for phone calls. Along with E-Delivery, Lynx, and Opt-Intel, Books360 allows you to be the best possible business partner to advertisers or affiliates on the other side.

Here’s how Books360 works:

 

If you’re processing leads and haven’t yet tried Books360 to automate payments and other accounting processes, you’re missing out on a big chunk of automation that can save you money and free up your time for more important strategic tasks.

Here’s what you can do with Books360:

Automate Customer Invoices	For businesses handling high volumes of transactions, you can ensure accurate billing and speed up operations exponentially. Use case example: An affiliate marketer sends a monthly invoice to their advertiser for commissions earned through lead referrals.
Choose Payout Preferences	Working with clients that accept different payment methods, you can pay with PayPal, bank payments, ACH payments, and more. Use case example: You can choose the day to send mass payout to affiliates, exclude a certain number of days from payment, or choose any custom payment frequency.
Choose Accounting Features	For bigger companies, you can set the right access permissions and adjust the dashboard view to ensure optimal payment and accounting visibility for different levels of employees. Use case example: Allowing account managers to view and edit client invoices and the finance team to handle payouts and make reports, with C-level executives having full access to the campaign data.
Track Cash Flows	One of the core features of Books360 is being able to stay on top of your incoming and outgoing funds across campaigns and partners. Use case example: Categorizing incoming and outgoing funds by the type of merchant and forecasting cash flows.
Export Finance and Accounting Reports	For larger companies, it’s increasingly more important to keep anyone on the same page finance-wise, which Books360 allows. Use case example: Generating monthly affiliate payout reports that include the ID of the affiliate, their commission rate, monthly & total earnings, and the status of the payment.
Reduce Errors and Save Time	With Books360’s automatic payments, invoice alerts, and instant payment reports, you can minimize, if not eliminate, errors to save time and money. Use case example: Sending automatic monthly invoices that include the number of delivered & validated leads, the rate per lead, and the total payment amount.
Integrate with Third-Party Platforms	When implementing, adding, or switching to Books360, you can smoothly integrate it into your existing workflow. Use case example: Integrating Books360 with Salesforce to sync client the campaign data

Every bit of accounting is made from one central hub integrated with seven other Phonexa’s solutions, so you can cross-report and automate many of your routines without having to integrate (and pay for) a third-party accounting solution.

Dillon Andrew, Co-founder at Niche Capital:

“We leverage our lender match technology to match businesses looking for capital with lenders who specialize in that type of capital. I’ve been using Phonexa for about 5 years total. I’ve built multiple companies, sold a couple using the LMS. We use LMS, Books360, and Lynx.One of my favorite things about Phonexa is how easy it is to use. My background was actually in accounting, and being able to use a product like Books360 has been a game changer. I know firsthand how much time it takes to generate reports, bills, invoices – all the above that comes with that territory. So it’s been really nice to have everything under one dashboard where I can see how much money we made, and how much money the buyers make – it gives visibility. Everyone can see everything which is huge.Since using Phonexa, we’ve been able to triple our revenue just by focusing on what we do best. The Phonexa platform is really robust out of the gates, but once you start using it, it really becomes very easy to use. Prior to having it, I can’t imagine what my life was like. I love the team here – my success team is phenomenal and I couldn’t be any happier with the service I’ve gotten.”

Build your plan now, or book a demo to see how great Books360 can be for your business.

How To Automate Payments with Books360 – Practical Guidelines

How To Automate Payments with Stripe and Books360

Stripe might be the most popular payment method with Phonexa, an online payment infrastructure widely used by businesses of all sizes. To integrate Books360 with Stripe, you have to have an account with Stripe in the first place.

Here’s how you can set up Stripe as a payment method with Books360:

1. In your Stripe account, navigate to “Developers->API keys” and copy Publishable and Secret keys.

2. In your Books360 account, select the Phonexa platform for accounting and in “Account->Settings->Invoice Processing,” select “Stripe” as a payment method.

3. In “Actions,” click “Configure” and fill in the API keys copied in step 1.

4. By selecting “Enabled” in the “Active,” “Use Payment Tokens,” or “Is Refund Available” fields, you can activate Stripe as a payment method, invoice auto-processing, or refunds correspondingly.

5. Click “Save” to complete the setup.

You will see the “Enabled” status once the payment method is activated.

How To Automate Payments with Authorize.net and Books360

Another payment gateway you can integrate with Books3690 is Authorize.net, as long as you have a separate Authorize.net account for each campaign.

Here’s how you can set up Authorize.net as a payment method with Books360:

1. Go to “Account->API Credentials and Keys” in your Authorize.net account.

2. Get the API Login ID, Transaction Key, and Signature Key. To generate a new Transaction Key and Signature Key, check the respective boxes.

3. Go to “Account-> Settings->Invoice Processing in your Books360 account.

4. Click “Configure” for Authorize.net and fill in the following fields: Active (select Enabled), API Login ID, Transaction Key, Signature Key (all three – from your Authorize.Net account), Use Payment Tokens (select Enabled), and Sandbox (select Enabled).

5. Click “Save.”

To verify that the new Endpoint has appeared, go to “Account->Webhooks” in your Authorize.Net account.

How To Automate Payments with GoCardless and Books360

Another popular payment method with Books360 is through GoCardless, an online payment services provider that allows you to collect payments via Direct Debit from the partner’s bank account.

Setting up GoCardless as your payment option is more complex than setting up Corpay and also contains several alternative pathways, so please follow these detailed instructions.

How to Automate Payments as a Publisher with Books360

As a publisher with Phonexa (logged in as a publisher), you can set the payment method in “Account Settings->My Profile->Payment Settings” by filling in the fields that are displayed depending on the selected payment type.

Phonexa supports the following payment methods for publishers: PayPal, Wire, ACH, Check, Stripe, USDT, Wise, Webmoney. Some of the mentioned payment methods are available to US publishers only and are enabled on demand.

PayPal	Standard
Wire	Standard
ACH	Standard
Check	Standard
Stripe	Available to US publishers via Books360
USDT	Enabled on demand. Payments via the TRON(TRC20) main network, with a minimum deposit of 100 USDT.
Wise	Enabled on demand
Webmoney	Enabled on demand

Here’s more information about the payment methods available to publishers with Phonexa.

Endless Features with Books360

Books360 might be the most flexible accounting business solution on the market, so I’m not going to elaborate on every feature, change, and adjustment you can make but rather suggest you visit our Books360 support hub page for exhaustive information on setting up Books360 as part of your bigger performance marketing and lead management tech stack with Phonexa.

Ensure accurate inbound and outbound mass payouts with Books360.

Cover Your Entire Marketing with One Software Suite

Whether you are an affiliate marketer or are in some other performance marketing avenue, I bet one of your major struggles is the necessity to continuously juggle reports and systems, trying to coordinate different marketing channels and campaigns.

If so, Phonexa is the answer.

 

Phonexa’s performance marketing software suite unites eight tools to track, distribute, convert, and retain traffic in high-ticket niches like finance, insurance, home services, solar, and more. You get a clear vision of your business from a single dashboard – you have it all on a silver platter.

Here’s what Phonexa does in more detail:

 

If you’re processing web leads, LMS Sync would be your core tool; if you’re working with phone calls, Call Logic will help you get the most out of it. At the end of the day, though, it’s the synergy of different performance marketing solutions that Phonexa is known for.

Here are the eight proprietary solutions you get at a single price (online price calculator):

 

Build your plan now, or book a demo to learn how to automate payments with Phonexa’s Books360 and explore its eight-in-one solution for partner and performance marketing.

Frequently Asked Questions

What is payment automation?

Payment automation is the use of special software that allows you to make payments automatically by pre-determined conditions and schedules, including mass payments. Books360 is a great example of an automated payment system that streamlines incoming and outgoing payments.

What is auto-pay?

Auto-pay is a feature with automated payment software that allows you to execute payments automatically after you’ve set up the system once. For example, with Books360, you can set specific payment release conditions for different groups of business partners.

How to automate payments with Phonexa’s Books360?

The exact algorithm for automating incoming and outgoing business payments depends on the system you use. When it comes to Books360, it takes only a couple of minutes to configure your system, and you can integrate it with popular payment gateways like Stripe, Authorize.net, GoCardless among other options.