Set Up Google Analytics for Call Tracking
Spotlight on Calls: How Do I Set Up Google Analytics for Call Tracking?

In this blog, we will learn how to create a call goal for tracking calls in Google Analytics, how to create a goal for first-time callers, and view your calls report.

Google Call Forwarding Number
Spotlight on Calls: What Is a Google Call Forwarding Number?

Research shows that 70% of prospects using smartphones call businesses directly from the search ads. Tracking inbound calls can help you identify various metrics that need to be tweaked to increase call conversions.

Important Call Tracking Metrics for Business
Call Tracking Metrics You Should Measure to Optimize Your Campaigns

To further optimize your marketing campaigns and increase your ROI, you need to track and measure some important call tracking metrics.

what is a call tracking number
Spotlight on Calls: What Is a Tracking Phone Number?

A call tracking number is a unique phone number that is used for a given marketing campaign. The number is routed to your business number, making it easy to track various call metrics associated with the particular marketing strategy.

how does call tracking work
Spotlight on Calls: How Does Call Tracking Work?

The call tracking software uses Dynamic Number Insertion (DNI), which automatically assigns a unique phone number to different concurrent marketing campaigns.

why is call tracking important
Spotlight on Calls: Why Is Call Tracking Important?

Call tracking is important for improving the ROI of your marketing campaigns. Phone calls register a higher conversion rate than website clicks.

what is call tracking system
What Is a Call Tracking System?

Call tracking is a system that tracks and sorts information about incoming phone calls. It helps you know who is calling your business and which campaigns are driving those calls.

Phone Call Conversions from Facebook Ads
How to Get More Phone Call Conversions from Facebook Ads

70% of all phone calls are from digital marketing channels like Facebook ads. Use these tips to improve your Facebook ads call conversions.

Insurance Marketing Tips
6 Insurance Marketing Tips for this Summer

The warmest months of the year can cause insurance sales to slow down. Here are a few tips to help you keep your cool.