How To Run Pay-Per-Call Debt Offers on YouTube [Step by Step Guide]

Whether it is the result of the consumer society with its all-pervasive materialism, the far-from-perfect state of the economy, or changing financial habits, here’s a mind-boggling fact: the average consumer debt in the United States has been rising by around 5% a year since 2020, accounting for $104,200 per person and counting.

For financial institutions, debt relief companies, credit counseling agencies, and law firms, the ever-growing debt means more consumers. The same goes for pay-per-call publishers and affiliates, who can use platforms like YouTube to generate debt settlement calls.

Speaking of debt settlement phone calls from YouTube, you can set up your YouTube pay-per-call advertising campaign in just a few minutes using this guide. Once done, you can generate and convert phone calls at scale.

via GIPHY

Without any further ado, let’s dig into the world of YouTube pay-per-call ads.

Why Debt Offers Are so Lucrative To Promote

Debt settlement is one of the most profitable industries to tap into, whether you promote corporate or individual debt services. If the average American owes over $100,000, corporate debt is an even bigger playground, reaching $12 trillion in low-risk and high-risk securities.

The total public debt? Around $26.2 trillion in 2023 and forecasted to increase to $45.7 trillion by 2034.

FDIC-insured commercial loans and leases? Over $11.8 trillion and keep increasing, including around $3 trillion in commercial real estate loans.

Long story short, pay-per-call lead generation on YouTube is a potential goldmine for those promoting debt offers. All you need is quality content and effective pay-per-call ads.

How To Run YouTube Pay-Per-Call Ads in Google Ads

First of all, sign in to your Google Ads account or create a new one.

Next, click “New Campaign:”

Choose the campaign objective. For selling phone calls, click “Leads.”

Click “Video:”

Choose the name for your campaign, select your bidding strategy, and set your daily budget and campaign start and end dates.

Note that the daily budget limits your total monthly spending, not spending per day. If the daily budget is $200, you won’t spend more than $6,000 in a 30-day month, but on some days, you may spend less or up to two times more than the daily budget.

Scroll down to choose the targeting location and languages.

Click “Enter Another Locations” to set locations manually. You can choose specific cities and radiuses for which you want to show your ads. For example, if you’re promoting a solar panel company, you might want to cherry-pick cities where they have installation teams.

If you’re promoting for the U.S. audience, skip “Languages.” If you’re catering to bilinguals —for example, viewers from Montreal or Quebec— include both languages so both groups can see your ads.

 

Select the inventory type (all things equal, choose “Standard”):

Choose the content you want to exclude from showing your ads.

• Embedded videos. These are regular videos hosted on YouTube and shown on third-party websites through an embedded video player. You can display ads before, in the middle, and after the embedded video and use semi-transparent overlay ads covering the lower part of the screen.
• Live streaming videos. These are real-time broadcasts that users can also watch on Twitch and Facebook Live. You can show ads before and during live streams and use static and dynamic ads that appear in the video player.

Embedded videos are better for granular targeting, while live streaming videos are better for growing your brand awareness and nurturing a broad audience via real-time communication, engagement, and feedback. Embedded video ads are easier and more predictable.

In “Sitelink Extensions,” you can add links to your ads, driving users to a specific page you want to promote (for example, the product page for retail products or the pricing page for software and products available by subscription). For debt offers, you are likely to direct users to a landing page explaining the details of the debt settlement service and suggesting taking action.

Choose whether you want to display your ads on all or specific devices. In “Set Specific Targeting for Devices,” you can select operating systems, device models, and networks where you want to display your ads.

In “Frequency Capping and Ad Schedule,” select how many times you want to show your ads to the same user and when you want the ads to be displayed. For immediate engagement, you might want to display pay-per-call ads during working hours.

In “Demographics,” configure your targeting based on the gender, age, parental status, and household income of ad viewers. For example, if you promote student loan refinancing services, it might be reasonable to display your ads to people aged 18-24.

That said, for some financial products, choosing demographics is much easier than for other products. If you advertise a saving plan for young women, you should target females aged 18-34 whose household income is above average. For debt relief services, though, you need in-depth research to understand your target audience.

In “Audience Segments->Interests & Detailed Demographics,” you can select a particular audience segment to show your ads to, narrowing it down to a very specific audience. In “Custom Segments,” you can create your own target group (if you can’t find it in “Interests & Detailed Demographics“) based on the keywords people use when searching for the topic.

When creating your custom audience, you will see segment insights: estimated weekly impressions, gender, age, and parental status.

Select your YouTube video to create your campaign (meanwhile, it doesn’t have ads):

Once you click “Create campaign,” the campaign will be set to approval. To create ads, click on the correspondent button at the bottom of the window:

Now you can create video ads for your YouTube pay-per-call campaigns; you need at least one ad to run your campaign:

How To Start A Pay-Per-Call Business on YouTube

Before you are ready to launch your pay-per-call advertising campaign, you need to figure out three things:

• What debt offers you are going to promote
• What ads you are going to use for your pay-per-call campaigns
• How you are going to track and optimize your campaigns

Step 1 – Figuring Out the Best Pay-Per-Call Debt Offers

To find a suitable debt offer, you have to (a) know your audience and (b) research at least several pay-per-call affiliate networks to see which one has the best conditions.

How To Unlock Marketable Customer Insights for Pay-Per-Call Ads

Understanding your callers is fundamental to running a successful pay-per-call campaign because this knowledge allows you to choose the right advertisers, affiliate programs, and ads.

So, here are a few products you can use to dig deep into your callers:

• Lynx – click tracking software that tracks clicks on your links and ads and dissects the customer journey so you can secure leads that your advertisers want
• Call Logic – a comprehensive call tracking and analytics system that drives callers to a matching advertiser (or internal sales department) while collecting exhaustive engagement insights and enabling predictive modeling for call campaigns
• LMS Sync – a comprehensive lead tracking and analytics platform for web leads, which can help synergize web and call lead generation via smooth data exchange
• HitMetrix – an on-site user behavior recording and analytics solution that tracks the caller’s actions once they land on your or advertiser’s website

With the right call tracking software suite, it doesn’t take much time to learn who your callers are and how they engage with specific ads. Then, you can move to optimizing your pay-per-call offers.

How To Find the Right Pay-Per-Call Debt Offer

When it comes to finding the right pay-per-call affiliate program, you should play to your strengths in the first place. It’s crucial to choose a product that you have expertise with and can vouch for, even if it comes with a lower commission.

Here are some popular debt offers you can promote with pay-per-call ads on YouTube:

Debt Consolidation Loans	Debt consolidation lenders reduce and restructure loans by borrowing money long-term at low interest rates. This helps borrowers pay off their debts and then gradually repay the debt consolidation loan.
Debt Settlement Services	Qualified borrowers make monthly deposits into a special savings account instead of paying their debts to creditors. As the savings grow, the debt settlement company tries to settle the client’s debts for less than the owed amount.
Balance Transfers	Balance transfers allow the debtor to move from a high-interest to a low-interest credit card. This usually helps cut the interest rates to 0% for some time.
Home Equity Loans for Debt Consolidation	Home equity—the value of your home minus what you owe—is often used as collateral when a borrower restructures several debts into one low-interest loan.
Student Loan Refinancing	Uniting multiple student loans into a more manageable repayment plan is a popular service among students.

Once you know what pay-per-call leads you are going to generate, research the available affiliate programs by these important factors:

• Conversion criteria: Most advertisers only pay for calls lasting 30 to 120 seconds. Likewise, additional conversion criteria may include scheduling an appointment or buying a product.
• GEO targeting: Global merchants may accept calls from all over the world, while local advertisers may only accept calls from the United States or selected locations (for example, the locations where they have offices).
• Commission size and structure: Most pay-per-call affiliate programs pay a fixed amount per qualified call, but there may be tiered commission structures that pay more as you generate more calls.

Commission-wise, qualified calls can cost $10 to $200, depending on the demographics and intent. More often than not, though, a high-intent debt consolidation phone call from the United States costs at least $50.

Step 2 – Creating Compelling Pay-Per-Call Ads

Creating ad copy is more art than science, so there’s no universal recipe for capturing the viewer’s attention. Standard advice would include granular segmentation—knowing whom you create your ads for—and a clear call to action wrapped in a unique selling proposition: why your debt consolidation offer is better than anything in the market and why making a call now is the best idea.

via GIPHY

 

Step 3 – Optimizing Your Pay-Per-Call Campaigns

Once your YouTube pay-per-call ads are up and running, you can gauge their performance to find the right ad formats, placements, and CTAs. I would recommend you start slow with a minimal budget so you can get the hang of it without overcommitting to unprofitable ads.

Equipped with a pay-per-call affiliate marketing software suite like Phonexa, you will have no trouble consistently improving your performance over time.

Here are the eight proprietary solutions you get at a single price starting at $100 a month (online price calculator):

Get your all-in-one software suite for web and call leads now, or book a demo to learn more about Phonexa.

Frequently Asked Questions

How do you start a pay-per-call business on YouTube?

To start a pay-per-call business on YouTube, you must create an advertising campaign using Google Ads. You must also create ads and videos to display these pay-per-call ads.

How do you target YouTube ads so only specific users see them?

When setting up your pay-per-call advertising campaign in Google Ads, use the “Demographics” and “Audience Segments” fields to select your target audience. For example, you can only display ads to females aged 25-24 who are a parent and are in 10% of household income.

What pay-per-call ads on YouTube are most effective?

The performance of YouTube pay-per-call ads depends on how well they match the video and resonate with the viewer’s needs and wants. The niche matters as well: phone calls in high-ticket niches like debt settlement or insurance cost more than, say, in retail.