The 12 Best Pay-Per-Lead Affiliate Marketing Programs

Here’s what I’ve found out: The most information on pay-per-lead affiliate programs you can find online is incomplete, outdated, or incorrect. The landscape is changing so fast that affiliate review websites struggle to keep pace, oftentimes listing programs that no longer exist or giving false information about the commission size. As a result, you don’t know whom you can trust.

Here’s how I’ve fixed this: I’ve collected and manually verified the 12 best pay-per-lead affiliate marketing programs, so you can have a reliable list of programs that actually pay per lead, not a commission on the sale.

Without any further ado, here are your 12 best pay-per-lead affiliate marketing programs.

Take a product tour to see how you can grow your affiliate business with Phonexa.

Insurance Pay-Per-Lead Affiliate Programs

Before we dig into the best pay-per-lead affiliate programs, it’s worth noting that some offer mixed rewards, such as a fixed commission per lead and a percentage on the sale if the lead makes an actual purchase with the advertiser.

Example: Buildium, a property management software company, pays $10 per qualified lead – demo or trial request – and 25% per paid subscription. The advantage of such a mixed payment structure is obvious: both pay-per-lead and pay-per-sale affiliates can participate in the program, which makes it easier for the advertiser to acquire leads and sales.

Liberty Mutual: $10 per Auto and Home Insurance Lead and $3 per Renters Insurance Lead

Total Visits	Bounce Rate	Pages Per Visit	Average Visit Duration	Direct Traffic	Referral Traffic	Organic Traffic	Paid Traffic	Social Media Traffic	Email Traffic
4M	32.13%	6.37	00:04:36	58.9%	13.28%	21.58%	4.52%	0.29%	0.06%

Liberty Mutual is one of the biggest insurers in the United States that covers auto, home, life, condo, renters, motorcycle, and pet insurance and allows you to save by bundling your insurance coverage – for example, home and auto insurance policies.

Liberty Mutual runs three affiliate programs:

• Auto insurance affiliate program – $10 per lead
• Home insurance affiliate program – $10 per lead
• Renters insurance affiliate program – $3 per lead

On top of flat rewards, you can earn bonus commissions by generating a large number of insurance leads for Liberty Mutual. As an affiliate, you can get pre-designed and custom consultation with a dedicated affiliate team on any issues or to learn the best lead generation practices with the insurer.

How to join the Liberty Mutual pay-per-lead affiliate program: Sign up through a third-party provider like CJ Affiliate or FlexOffers.

Hiscox – $25 per Completed Quote

Total Visits	Bounce Rate	Pages Per Visit	Average Visit Duration	Direct Traffic	Referral Traffic	Organic Traffic	Paid Traffic	Social Media Traffic	Email Traffic
307.2K	44.59%	2.84	00:02:44	56.38%	6.36%	16.87%	16.92%	0.61%	0.14%

Hiscox is one of the top insurance companies for US small business owners who want to protect their company against cybersecurity risks and safeguard themselves from different types of claims, like negligence claims.

As an affiliate, you can earn $25 for each quote completed by your referrals. Tools-wise, Hiscox provides banners and support from an affiliate manager. Another advantage is their high traffic-to-quotes conversion rate: every third website visitor completes a quote, which means you’re expected to get paid for around 33% of the traffic you generate for Hiscox.

How to join the Hiscox pay-per-lead affiliate program: Sign up through CJ Affiliate.

Ethos – $55 Per Life Insurance Lead

Total Visits	Bounce Rate	Pages Per Visit	Average Visit Duration	Direct Traffic	Referral Traffic	Organic Traffic	Paid Traffic	Social Media Traffic	Email Traffic
390.1K	36.37%	8.75	00:03:43	57.05%	8.15%	15.85%	11.63%	5.45%	0.08%

Ethos is likely the most popular online life insurance provider in the United States, where you can get a life insurance policy in under 10 minutes. As an affiliate with Ethos, you get access to creative materials, case studies, and time-tested marketing hooks to maximize your lead gen potential.

With one of the biggest payouts in the pay-per-lead industry – $55 per lead – Ethos might be the ideal choice for ToFu-focused life insurance affiliates. Among the program’s target audience are new retirees, business owners, married couples, graduates, and other categories.

How to join the Ethos Life pay-per-lead affiliate program: Sign up through Impact.

Finance Pay-Per-Lead Affiliate Programs

National Debt Relief – $27.50 per Qualified Debt Relief Request

Total Visits	Bounce Rate	Pages Per Visit	Average Visit Duration	Direct Traffic	Referral Traffic	Organic Traffic	Paid Traffic	Social Media Traffic	Email Traffic
2.4M	50.85%	3.15	00:02:01	61.79%	12.45%	10.36%	12.02%	1.48%	0.12%

National Debt Relief is a popular debt relief service provider that helps debtors pay off their debt with maximum possible savings.

As far as their affiliate program goes, they offer $27.50 per qualified free debt relief quote request – a qualified lead must have at least $10,000 in unsecured credit card debt and live in a qualified state – and also a 12% override on commissions on the referred affiliates. To help you generate more leads, they provide ongoing training and resources.

How to join the National Debt Relief pay-per-lead affiliate program: Sign up through ShareASale

Chime – $10.80 per Enrollment

Total Visits	Bounce Rate	Pages Per Visit	Average Visit Duration	Direct Traffic	Referral Traffic	Organic Traffic	Paid Traffic	Social Media Traffic	Email Traffic
10.1M	54.91%	3.55	00:02:45	62.91%	5.52%	22.33%	5.78%	1.16%	0.12%

Chime is an online fee-free banking service provider where customers can open a checking account with no monthly fees and no minimum balance requirements, as well as use a certain amount of overdraft on debit card purchases without fees.

When it comes to affiliate marketing, Chime pays $10.80 per enrollment and offers a 1-day cookie window.

How to join the Chime pay-per-lead affiliate program: Sign up through FlexOffers

Empower – $80 per Qualified Lead

Total Visits	Bounce Rate	Pages Per Visit	Average Visit Duration	Direct Traffic	Referral Traffic	Organic Traffic	Paid Traffic	Social Media Traffic	Email Traffic
4.4M	50.24%	1.87	00:01:05	58.83%	6.23%	32.27%	0.66%	0.35%	0.03%

Empower is an online wealth management platform that offers one of the highest-paying pay-per-lead affiliate programs in the financial sector. For every qualified lead – a customer who signed with Empower and linked a minimum of $100,000 in assets – you earn $80.

It’s worth noting that making money with a high-ticket pay-per-lead may not be easy. The minimum personal asset requirement says it all – the program is targeting high-net-worth individuals who might be extremely challenging to generate for affiliates. So if you don’t have specific experience with wealth management, you might want to consider easier PPL programs in the first place.

How to join the Empower pay-per-lead affiliate program: Sign up through FlexOffers.

SaaS Pay-Per-Lead Affiliate Programs

Brevo – $5 Commission per New Account

Total Visits	Bounce Rate	Pages Per Visit	Average Visit Duration	Direct Traffic	Referral Traffic	Organic Traffic	Paid Traffic	Social Media Traffic	Email Traffic
4M	27.91%	9.26	00:10:18	67.4%	5.14%	17.61%	9.04%	0.46%	0.07%

Brevo is an email marketing platform and CRM suite that grows conversions via email, messenger, and SMS campaigns as well as automation solutions. Affiliate payment-wise, Brevo pays $5 per account registration and provides a 90-day cookie window.

How to join the Brevo pay-per-lead affiliate program: Sign-up page.

Semrush – $10 per New Trial

Total Visits	Bounce Rate	Pages Per Visit	Average Visit Duration	Direct Traffic	Referral Traffic	Organic Traffic	Paid Traffic	Social Media Traffic	Email Traffic
10.1M	33.66%	6.20	00:06:21	60.89%	4.04%	28.57%	5.32%	0.54%	0.1%

Semrush is one of the most popular tools for content marketing, SEO, PPC, and competitor research, offering deep insights into demand and market.

As an affiliate, you can make $10 per free trial (the only product that doesn’t offer affiliate rewards is Semrush Local), with a 120-day cookie window, and much more for referring a paid subscription plan – $50 to $200 per sale, depending on the product.

How to join the Semrush pay-per-lead affiliate program: Sign up through Impact.

Pluralsight – $5 per Free Trial Sign-up

Total Visits	Bounce Rate	Pages Per Visit	Average Visit Duration	Direct Traffic	Referral Traffic	Organic Traffic	Paid Traffic	Social Media Traffic	Email Traffic
2.1M	40.73%	6.39	00:07:46	49.34%	8.17%	31.41%	9.11%	1.37%	0.08%

Pluralsight is an online tech learning platform that offers over 6,500 tech courses, 3,500 hands-on labs, 500 skill assessments, and 150 certification paths so anyone can catch up with evolving tech and be relevant in the ever-changing market.

Pluralsight runs a mixed affiliate marketing program, offering $5 for every free trial sign-up, a 50% commission on a monthly subscription or the purchase price of the first month, and a 15$ commission on the purchase of an annual Pluralsight subscription.

The program might work best for affiliates targeting less experienced audiences and people and businesses trying to develop new skills or expand into new niches and audiences. Among the focus industries are public sector, healthcare, financial services, insurance, non-profits, and K-12.

How to join the Pluralsight pay-per-lead affiliate program: Sign up through Impact.

Home Services Pay-Per-Lead Affiliate Programs

Modernize – Home Services Affiliate Program with Flexible Prices per Lead

Total Visits	Bounce Rate	Pages Per Visit	Average Visit Duration	Direct Traffic	Referral Traffic	Organic Traffic	Paid Traffic	Social Media Traffic	Email Traffic
568.4K	61.55%	2.54	00:03:47	29.61%	14.12%	49.48%	5.03%	0.59%	0.06%

Modernize is a platform that connects homeowners and top home service professionals across niches: roofing, heating, plumbing, AC, insulation, and many more.

The platform pays per lead for windows, roofing, HVAC, solar, and other leads submitted through your website, with the payment size varying by industry. As an affiliate, you can use their ads to effectively promote Modernize on your website.

How to join the Modernize pay-per-lead affiliate program: Sign-up page.

Solar Pay-Per-Lead Affiliate Programs

Profitise – a Few Dozen Dollars per Quality Solar Lead

Total Visits	Bounce Rate	Pages Per Visit	Average Visit Duration	Direct Traffic	Referral Traffic	Organic Traffic	Paid Traffic	Social Media Traffic	Email Traffic
4K	42.05%	2.50	00:01:36	41.26%	6.28%	44.71%	0%	6.68%	0.11%

Profitise is a narrow-focused solar and insurance affiliate marketing network that’s one of the very few places where you can earn a flat payment per solar lead. The payout depends on the type of lead, but it’s safe to say you can get a few dozen dollars per qualified solar lead.

The biggest advantage of Profitise is that they provide embeddable lead generation forms, so you can put the form on your website in just a few clicks and start generating leads immediately. This significantly lowers the entry barrier, allowing less experienced affiliates to monetize their traffic.

How to join the Profitise pay-per-lead affiliate program: Sign-up page.

EnergySage – Solar Pay-Per-Lead Affiliate Program

Total Visits	Bounce Rate	Pages Per Visit	Average Visit Duration	Direct Traffic	Referral Traffic	Organic Traffic	Paid Traffic	Social Media Traffic	Email Traffic
705.6K	53.66%	2.68	00:01:14	34.09%	4.23%	57.73%	2.67%	0.72%	0.07%

EnergySage is the biggest solar energy aggregator in the United States, connecting millions of solar customers with hundreds of solar providers. Whether an affiliate or advertiser, you can benefit from a huge database of partners with EnergySage.

EnergySage might be the easiest way to monetize solar traffic for affiliates because the platform unites over 500 vetted and accredited local installers across states while allowing shoppers to save around 20% on solar on average as opposed to if they were working with their installer directly.

For consumers, EnergySage is completely free. As an affiliate, you get paid for every qualified lead you refer.

How to join the EnergySage pay-per-lead affiliate program: Sign up through CJ Affiliate.

Affiliate Networks with Pay-Per-Lead Programs

CJ Affiliate – Over 3,000 Advertisers Across Industries

Total Visits	Bounce Rate	Pages Per Visit	Average Visit Duration	Direct Traffic	Referral Traffic	Organic Traffic	Paid Traffic	Social Media Traffic	Email Traffic
2.1M	38.66%	4.43	00:04:24	71.48%	9.44%	16.89%	0.01%	1.1%	0.14%

CJ Affiliate is among the biggest global affiliate networks, generating over $16 billion annually with 157 million transactions. From the world’s biggest affiliate marketing programs like Amazon Associates to niche advertisers, you can choose from over 3,000 merchants spanning numerous sectors, including pay-per-lead affiliate marketing programs.

Impact – Over 4,300 Merchants to Partner With

Total Visits	Bounce Rate	Pages Per Visit	Average Visit Duration	Direct Traffic	Referral Traffic	Organic Traffic	Paid Traffic	Social Media Traffic	Email Traffic
2.2M	17.28%	8.98	00:11:33	75.44%	5.46%	17.03%	0.75%	0.99%	0.11%

Impact is an affiliate network that unites over 4,300 curated merchants across industries and provides free tracking and analytics software for affiliates. So if you don’t have specific pay-per-lead affiliate programs in mind, you can explore Impact to find a fitting one in your niche.

Awin – The World’s Biggest Affiliate Network

Total Visits	Bounce Rate	Pages Per Visit	Average Visit Duration	Direct Traffic	Referral Traffic	Organic Traffic	Paid Traffic	Social Media Traffic	Email Traffic
2.9M	25.61%	10.89	00:07:55	74.02%	7.98%	14.3%	1.04%	0.63%	0.19%

Awin is arguably the biggest pay-per-lead marketing network, uniting over 25,000 brands from over 180 countries, giving you the biggest choice of programs, both global, nationwide, and local. Awin might be the best network to research the market and a top choice for affiliates who want to run several affiliate marketing programs simultaneously without switching networks.

More Pay-Per-Lead Marketing Networks to Explore

	Advertisers	Commission Types	Minimum Payout
FlexOffers	12,000	PPS, PPL, CPA	$25
Rakuten	1,000	PPS, PPL	$50
Partnerize	<1,000	PPS, PPL	$30
MaxBounty	2,000	CPA, PPS, PPL	$100
Admitad	2,000	CPA, PPS, PPL	$20
PartnerStack	400	PPS, PPL	$5

Why Choose a Pay-Per-Lead Affiliate Marketing Program?

Since you are obviously looking for ways to maximize your earnings as an affiliate, it might seem counterintuitive to participate in a pay-per-lead affiliate program because of lower payouts. For generating a qualified lead, you usually get from $5 to $30 versus $50 to $1,000 (a percentage) and even more for generating a sale in high-ticket industries like insurance, finance, or home services.

Here’s why a pay-per-lead affiliate marketing program might be a better choice:

No Actual Purchase Needed	Data varies, but it would be fair to assume that only around 5% to 30% of leads convert into actual sales. In other words, you’re getting much more frequent but smaller payments with pay-per-lead affiliate programs.
Less Commitment Needed	Nurturing the lead to a stage when they complete the program’s qualification requirement – fill out a form, register on the website, download a guide, etc. – is much simpler than making them spend real money. This means you’ll get more leads sold, which may be especially important for new affiliates (making your first affiliate sales is always a big deal).
Minimal Dependence on the Advertiser	Getting a commission on sales makes you dependent on the advertiser’s sales skills, arguably the biggest drawback of the pay-per-sale affiliate programs. On the other hand, pay-per-lead affiliate programs guarantee you’re paid for every qualified lead you generate.
Working with ToFu Customers	Top-of-the-funnel pay-pay-lead marketing strategies are different from strategies used with purchase-ready customers. If you’re only good with the former, the pay-per-lead payment model will likely be the best choice.

Long story short, generating a lead is simpler than generating a sale, while not being less profitable per se, so it might be a safer approach for smaller affiliates that might struggle with sales. But then again, there’s no better or worse affiliate payment model, so you should play to your strengths.

One Crucial Aspect to Look for Before Choosing Your PPL Affiliate Program

When evaluating different pay-per-lead affiliate programs, make sure to check what constitutes a qualified lead with the programs you consider. This is absolutely crucial because qualification criteria determine how hard it is to generate a lead.

Example: Affiliate Program A and Program B accept phone call leads at $50 per qualified call. Program A determines a qualified call as a call lasting 60 seconds or more, while Program B pays for calls lasting 120 seconds or more. All other things being equal, Program A is a better choice.

Likewise, there might be other limitations. For example, affiliate programs tend to limit certain traffic sources – say, social media traffic – or specific locations, or only accept very specific leads, like leads from the state where the advertiser (say, a solar installer) operates.

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Frequently Asked Questions

How much can you make with a pay-per-lead affiliate program?

Typically, you can earn $5 to $20 per qualified lead, with the actual revenue depending on the industry, the type of lead, and the program itself. Some pay-per-lead programs – for example, Ethos – offer over $50 per lead, but high revenues may come together with harder qualification criteria. For instance, an affiliate program may require a phone call to last 120 seconds to qualify.

What are the best pay-per-lead affiliate programs across industries?

Among the best pay-per-lead affiliate programs across industries are: Insurance – Liberty Mutual and Hiscox; Finance – National Debt Relief, Chime, and Empower; SaaS – Brevo, Semrush, and Pluralsight; Home services – Modernize; Solar – Profitise and EnergySage.

What are the best pay-per-lead affiliate networks?

Theoretically, the biggest pay-per-lead affiliate network is Awin, uniting over 25,000 advertisers. However, for more popular industries, any well-known affiliate network – CJ Affiliate, Impact, FlexOffers, etc. – will have enough affiliate programs to choose from.