The Significance of Mobile Marketing

The Significance of Mobile Marketing

In recent years, mobile device adoption rates have been increasing at an incredible rate, surpassing the 80% mark in 2016 alone. Most importantly, the average smartphone conversion rate has been up to 64% of all users, compared to the average desktop conversion rates for e-commerce businesses alone.

So, in today’s digital and interconnected world, the significance of tailoring marketing efforts to make them more mobile-friendly cannot be overstated or deemed unimportant.

To understand why mobile marketing is essential, you must first understand what mobile marketing is. What will follow are three reasons why mobile marketing is still a vital aspect of digital marketing.

What Is Mobile Marketing?

Mobile marketing definition: This concept encompasses the entire marketing process and communication formed around using a mobile device. In other words, mobile marketing is the process of creating marketing messages and campaigns to target mobile users.

The mobile marketing process includes cell phones with websites, phone calls, advertisements, internet searches, and purchases.

Mobile marketing also includes analytics of previous transactions to determine which campaigns, landing pages, and internet searches drove the traffic and the sale. So, it doesn’t matter whether you’re in the B2C or B2B universe; mobile is king.

Let’s learn a few statistics about mobile devices and how they drive today’s digital marketing world.

Importance Of Mobile Marketing: Statistics & Trends

Do you need some convincing on mobile’s importance? If so, check these internet and mobile statistics below.

  • 61% of global internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012)
  • 44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012)
  • We conduct an average of 12 billion searches per month on the web in the United States. (comScore, July 2014)
  • 80% of all cell phones in the US are smartphones
  • 75% of Americans admit to using their phone while in the bathroom, according to a study by 11Mark
  • 70% of all mobile searches result in action in one hour (Mobile Marketing)
  • Click-to-call commerce stands at 1.12 trillion in 2015 and is expected to grow to 1.94 trillion in 2019

With these statistics in mind, it’s natural to suggest that the time for mobile marketing is now! So, if you do not yet have a mobile marketing plan, create one now, before you have to play catch up with your competitors.

The Significance Of Mobile Marketing: 3 Reasons Why It’s Still Important

So, how big is mobile? The simple answer can easily be found around you.

We’re using our phones all day, every day – using them to communicate with one another, to send text and voice messages, to search the web, and to find deals on things we are interested in.

As phone screens grow larger, people choose them over tablets, so their use as a sales driver only grows more powerful.

Most businesses across all industries now require a “mobile-first” mentality.

In such a case, companies often try to meet consumers where they are: online and on their phones. To utilize mobile marketing to its full potential, you should consider implementing the following tips into your mobile marketing practices:

  • Add a call extension to search ads on Google, to become more accessible to clients
  • Speed up your site to keep your mobile visitors on your webpage
  • Focus on local marketing by targeting a given geographical area for your Google ads or the promoted social media content
  • Announce promotions via text
  • Incorporate video and voice messaging into your mobile advertising strategy
  • Optimize for voice search
  • Put user experience at the forefront of your site
  • Create an easy-to-use mobile app

With these ideas in mind, the following are three reasons why the marketing world still feels the importance of mobile marketing.

1. Significance Of Mobile Marketing: Beyond The Call

Mobile marketing is all about utilizing SMS and email, social media, and other channels to get your sales messages across to prospective clients. However, when it comes to mobile marketing, you must also make sure you are following the needs of your clients and simplifying your efforts to better suit a mobile marketing plan.

When you’re trying to reach customers via mobile, consider utilizing the following tools for your marketing communications:

SMS & Email Marketing

Did you know that email marketing brings about the highest ROI than any other marketing channel? Sending interactive and educational sales messages to consumers via email and SMS is one of the most effective means of communication that you can instill in your campaigns.

Not to mention that SMS open rates are higher than email, with an average open rate of 98%, increasing your chances of actually selling your product or service when a customer receives a text message from you.

Tailoring your SMS messaging to appeal to your prospective customers will give them a reason to research your product or service further, and they will likely start on the device in which they just received your message.

These facts and numbers suggest that your SMS campaigns will increase your company’s visibility while email brings back high ROIs.

When paired together, you can reach the highest highs of your marketing campaign. So, to enhance that, you can merge the two in a marketing product like Phonexa’s E-Delivery to automate the entire process and track and follow the outcome of each of your campaigns.

Schedule a consultation to learn more about how Phonexa’s E-Delivery can back your mobile marketing efforts. 

Social Media Advertising

Social media is one of the most interactive methods of marketing outreach that increases sales and creates a lot of visibility for your business. For example, when you make targeted promotional posts on any social media platform, you are automatically gaining the attention of people who have in one way or another shown interest in a service or product similar to yours.

With that, you already have a tremendous head start because you no longer have to manually pick and choose the people you’d like to target. To further optimize your social media campaigns to see more insights into the metrics shown on your social dashboard, you can utilize features like Phonexa’s Lynx, which allows you to track links to have full lead transparency into your leads and their journey towards conversion.

Cloud Phone Systems

Once your target audience begins their conversion journey, it becomes more and more critical for you to provide a customer-focused communication process so they don’t fall off of your sales funnel.

Utilizing a cloud-based phone system will help you streamline the entire process of your marketing campaigns, regardless of what you use to target your clients.

With that, you must have access to a well-developed cloud-based phone system that will support you and your call center from any point in the world. A cloud phone system will also allow you to automate much of the data-gathering process of your caller so that you no longer have to worry about outdated data or mixed information regarding the call.

Phonexa’s Cloud PBX phone system can back that entire process to ensure call center clarity. Cloud PBX is an invaluable tool that can elevate your strategy by giving you access to tools like call and agent scoring and call recording and barging options.

With access to reliable first and third-party data, Phonexa’s Cloud PBX system will give you all the data you need to help your agents support your clients during inbound and outbound calls.

2. Mobile Commerce & Mobile Marketing Work Hand-in-Hand

Every day, consumers use their mobile phones to make purchases from e-commerce sites like Amazon, eBay, and Etsy. Businesses as large as Walmart and as small as mom and pop shops have long recognized the significance of mobile marketing in their day-to-day advertising efforts by developing user-focused portals and websites to facilitate more sales and a higher ROI.

Companies that adapt to this growing need for integrated mobile campaigns can guide consumers from product introduction to sales and will see a significant boost in revenue and ROI.

3. Mobile Marketing Opportunities: Reaching A Wider Audience

Think about it, smartphones and tablets have become widely popular communication tools across most demographics. To respond to growing consumer demand, tech companies are developing faster and more powerful mobile devices that users can carry with them everywhere they go.

Such developments also insist that marketers have golden opportunities to put their marketing messages where consumers are: online and on their mobile devices, all while reaching a wider audience.

So, when you send a sales offer via email or text message to a targeted audience, you are increasing your visibility tenfold.

It’s clear that digital marketing is evolving nonstop, and mobile marketing plays a crucial role in this process. Moreover, the significant shift towards mobile marketing is a trend that started a few years ago but is undoubtedly on an upward projection, with no signs of ever slowing down. Therefore, businesses must have a cohesive mobile marketing strategy to connect with digital consumers quickly where they are.

Schedule a consultation with Phonexa’s team of skilled professionals to learn more about how Phonexa’s all-in-one suite of marketing solutions can help you upgrade your mobile marketing efforts. 

Phonexa is the leading all-in-one platform for call tracking, lead distribution, email, marketing, and digital marketing. The Phonexa staff is responsible for authorship of Phonexa blog posts.

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