Spotlight on Leads: What Is Lead Tracking?

what is lead tracking

For many businesses, the generation and tracking of leads comprise the very lifeblood of their success. In marketing, any consumer who expresses interest in a product or service becomes a lead—and thus a valuable entity which needs to be effectively tracked and managed in the hope that the lead will convert to a sale.

While some businesses may be smaller and monitor only a few leads, others operate marketing campaigns on a much larger scale. These companies can generate large volumes of leads as a result of their marketing efforts. For these businesses, it is essential that they have a system to monitor all their leads, so they do not miss out on any opportunities. They are in the best position to benefit from using lead tracking and lead management software.

What Is Lead Tracking?

Lead tracking is the process of getting insight into the lifecycle of a lead. If you are working in lead generation, it will tell you where a lead came from and how that lead first interacted with your business.

Lead tracking will link leads with your various marketing campaigns, and in doing so help you better understand the performance of all your marketing efforts. Marketers will be able to make adjustments and modify campaigns thanks to the valuable attribution data that is provided through lead tracking.

Additionally, when a lead is passed along to a sales team for conversion, it comes with a wealth of information. Sales professionals can get a glimpse into the path that a customer took to get to them. They’ll know what marketing materials their leads interacted with, whether or not they had spoken to the sales team yet, and other valuable demographic information.

What Is Lead Management Software?

If your business is going to employ lead tracking, then you’ll likely want to gather data and manage your leads with lead management software. Functioning as a comprehensive platform for tracking and distributing leads, lead management software is an essential component of any lead generator’s workflow.

Lead management software gives you and your sales team the tools to aggressively track and keep tabs on your leads so you can keep them moving through your conversion funnel.

Lead distribution is an integral part of lead management because deciding where your leads go can have a major impact on your eventual return on investment (ROI). Sending a lead to your sales team too soon can be a waste of time while waiting too long to convert a lead could cause you to miss out on your conversion opportunity.

Also Read: How to Increase ROI with Marketing Analytics

Lead management software acts both as an organizational tool and an optimized system for the fast and efficient movement of leads through the conversion funnel.

Conclusion

Lead tracking helps you stay organized and get full insights into your lead lifecycle. Lead management software provides detailed reports that help you track all aspects of your leads.  Leads’ click patterns, their engagement behavior, level of interest, sales status, and quality are reported in real-time to help you optimize your customer journey for higher conversions.

If leads are the lifeblood of your business, then lead tracking and lead management software is vital to maintaining a healthy flow of leads and a bright outlook for the future.


Related Articles:

Spotlight on Leads: Why Should My Business Use Lead Tracking?

Spotlight on Leads: How Do I Track Sales Leads?

Spotlight on Leads: What Is the Best Way to Organize and Manage My Sales Leads?

Spotlight on Leads: Why Use Phonexa as a Lead Tracking Solution?

Phonexa on FacebookPhonexa on GooglePhonexa on InstagramPhonexa on LinkedinPhonexa on TwitterPhonexa on Youtube
Phonexa
Phonexa is the leading all-in-one platform for call tracking, lead distribution, email, marketing, and digital marketing. The Phonexa staff is responsible for authorship of Phonexa blog posts.

SUBSCRIBE

OUR SERVICES

SCHEDULE A FREE DEMO

Get an inside look at our all-in-one platform.

RELATED POSTS

Why Should My Business Use Lead Tracking
06
Sep
Why Use Phonexa Lead Tracking Solution
27
Sep

Latest news

Best Email Marketing Strategy 2020
13
Dec
10 Best Email Marketing Tips to Grow Your Business

Email marketing is one of the best tools for fueling growth and converting more leads. Here are some of our best tips.

How does lead distribution work
03
Dec
How Does Lead Distribution Work?

Understanding lead distribution is key to getting quality leads to the right destination quickly—boosting your business’s ability to scale up and grow revenue.

What are the best email marketing services
28
Nov
Spotlight on Email Marketing: What Are the Best Email Marketing Services?

Finding the right email marketing service is an important process for companies of all sizes. To determine the best email marketing software for your business, you need to know what features and functions to look for.