Collecting, measuring, and analyzing lead data is an absolute must to stay competitive in the online lead gen market. Real-time and historical lead analytics help you make informed decisions rather than relying on guesswork. In other words, you know where your leads are coming from, who they are, what they want, and what you can do better to generate and convert more of them.
Organic search, paid advertising, social media, email marketing – no matter the channel, you need to know your leads through and through to win their attention and convert them into customers later on. Likewise, lead analytics gives you an idea of how much you can afford to spend on a specific campaign or lead source until it’s no longer profitable. You only focus on what works and eliminate unprofitable campaigns and initiatives.
Demographic, firmographic (for B2B), and behavioral insights can help develop accurate lead scoring models so you can personalize engagement by purchase intent. For example, you can route the highest-intent leads to your best sales reps while selling low-intent leads on the market. You only spend resources on qualified prospects while getting a bird’s-eye view of their journey, from awareness to conversion and beyond.
With Phonexa’s ead analytics software, it’s easy to identify bottlenecks and room for improvement. For example, if a large number of leads drop off after requesting a demo, you might have problems with the scheduling process or the demo itself. But not only that! A complete performance marketing ecosystem, Phonexa synergizes lead analytics insights across all marketing channels, helping create a data-driven, comprehensive lead acquisition strategy.
Our platform combines data from various sources – website analytics, CRM systems, ad platforms, call tracking, and more – into one easy-to-use dashboard. We provide powerful reporting features that allow you to see the big picture as well as drill down to fundamentals like cost per lead, conversion rate by channel, lead volume, and campaign ROI.
