Use Phonexa’s ping post software to inform potential buyers who the offered lead is without disclosing the lead’s full contact details. Sell leads to the highest-paying qualified buyer.
Create and configure a Ping Tree within Phonexa’s dashboard: assign a Product, selecting Ping Post as the lead distribution strategy, and set up campaigns for optimal lead distribution between buyers. Also, specify the percentage of traffic for this Ping Tree, making sure the total for this Product is 100%.
Ping all eligible campaigns with non-PII lead data – for example, the lead’s ZIP code or DOB. Wait for responses from buyers according to the chosen Timeouts, including the Global Ping Timeout, the Campaign Timeout, the Ping Tree Timeout, and the Publisher’s maximum lead processing time.
Send the post to the winning buyer, which is usually the highest-bidding eligible buyer. At this stage, the lead is sold, and the buyer receives the full data set, such as the lead’s email address, phone number, and other details.
Use Phonexa’s Ping Post software to sell leads in milliseconds to the highest-paying of the competing buyers. Set custom timeouts and apply filters on the product and publisher level to get the most out of inbound lead flows.
Customize your campaigns for Ping Post lead distribution, including buyer-level parameters like price, availability, schedules, caps, and other acceptance criteria. Make sure only eligible buyers compete for the lead, with maximum cost-efficiency and minimum delays.
Minimize sale delays by limiting the buyer response time. Set custom response times for different campaigns and publishers to optimize lead distribution, keep all your leads fresh, and maximize conversion rates.
Only share the non-PII data with buyers that you’re comfortable sharing, like ZIP code or job type, without details that could compromise the integrity of the network. Prevent fraud, lead poaching, and abuse by customizing your Ping Post lead distribution settings.
Any enterprise-grade business that distributes a large number of leads, such as affiliate networks, lead generation companies, and comparison websites and marketplaces, needs four things:
– Automation to handle thousands of leads daily
– Flexibility to offer both advertisers and publishers a fitting business model
– Cost-effective distribution strategy to maximize income for partners
– Fraud protection to ensure all distributed leads are legitimate
Phonexa’s Ping Post software checks all those boxes, allowing you to connect the right leads with the right buyers while only sharing non-identifiable data. Advertisers get just enough information to make a data-driven decision about the offer, but not enough to contact the lead outside the network without paying for them.
It’s no secret that a lead’s value depreciates fast if you don’t contact them. This is why Phonexa’s Ping Post software supports Timeouts at the global, campaign, Ping Tree, and publisher levels. Depending on how fast you’d like your leads to be distributed, you can minimize Timeouts to a fraction of a second or keep them reasonably long to give buyers more time to react.
No less importantly, you can create a layered system in which some advertisers are given more time than others. At the same time, you can set global timeout limits that would override advertiser-level Timeouts to keep your lead distribution fair and reasonably fast. It’s absolutely up to you which lead distribution architecture you create with Phonexa.
Last but not least, you don’t necessarily have to limit yourself to Ping Post lead distribution only. Phonexa supports the following flows – Price-based, Priority-Based, Weight-Based, Parallel Pings (higher price), and Even distribution – each of which you can easily apply to any campaign, Ping Tree, or advertiser in your system, depending on your business model.
Finally, while the Ping Post lead distribution is part of LMS Sync, our core module for lead tracking and distribution, all collected data is used across the system, including Call Logic, our core module for inbound call tracking and distribution, so you can track leads coherently across campaigns without losing them when they switch marketing channels.
With Phonexa, if someone who filled out a form once makes a call a month later, you know they are the same consumer. This comprehensive coverage allows you to build the best customer journey for every lead without them having to answer repetitive questions and jump through hoops.
A ping post is a type of lead distribution that consists of two stages: ping – sharing non-identifiable data with potential buyers in your network (for example, a lead’s ZIP code, job type, age, credit score, etc.), and post – sharing the full information about the lead upon a sale.
Phonexa’s Ping Post lead distribution software first shares the non-PII data with all buyers in a campaign (all eligible buyers in the context of the lead being sold), waits for responses from these buyers, and then sends the lead’s full profile to the winning buyer.
Yes. Ping post lead distribution with Phonexa is fully automated. After creating your Ping Tree, selecting Ping Post as your lead distribution method, and adding campaigns, you can distribute thousands and millions of leads without manual intervention.
A timeout is the maximum time allowed for a buyer to respond to a ping or post. For example, if your system pings 10 buyers with a 3-second timeout and only 5 respond, only those buyers’ bids are accepted, while the others are considered non-responding.
With Phonexa, you can set up several types of timeouts on different levels: – Campaign Timeout – the maximum response time for a specific campaign – Ping Tree Timeout – the maximum response time for a specific Ping Tree – Publisher maximum lead processing time – the maximum response time for a specific publisher – Global Ping Timeout – the maximum response time for the Ping stage of lead distribution – Global Post Timeout – the maximum response time for the Post stage of lead distribution
The smallest timeout limit applies. For example, if the Campaign Timeout is 20 sec, the Ping Tree Timeout is 5 sec, the Publisher maximum lead processing time is 10 sec, and the Global Ping Timeout is 25 sec, the maximum lead processing time will be 5 sec.
As an existing client with Phonexa, you get our Ping Post lead distribution software included in your subscription. As a new client, our tech team will help integrate Phonexa Ping Post software and our other modules and tools into your tech stack.
The Ping Post lead distribution is the only lead distribution model that creates real-time competition among buyers and, therefore, allows you to maximize profits on sold leads. Publishers receive the highest possible commission per lead, while advertisers receive qualified, purchase-ready leads who are interested in their products or services.
Absolutely. Aside from the Ping Post lead distribution, you can also use other lead distribution models for different campaigns and buyers – any configuration that benefits our business.
Ping post software supports a wide range of lead types, especially in competitive industries where buyer criteria vary and bidding helps align price with demand.
