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If conversions are your number one priority, then the customer journey cannot be ignored. You need detailed insights into who your target customers are and what kinds of advertisements work best for them. The most effective way to track your customer journey is through call tracking.
Phonexa’s advanced call tracking provides you with more than just a glimpse of your customer journey; you’ll get both the magnified and aerial views of all of your campaigns from start to finish.
Phonexa understands that the customer journey matters most, but don’t just take our word for it – check out what these C-level executives had to say about the nature of marketing and the role of CMOs:
“Elevate digital transformation to strategy. Put customer experience as the centre of gravity across the business, not tactics. Dare to be different, bold, and agile!” – Martin Roll, CEO of Martin Roll Company and Author of Asian Brand Strategy
“For B2B marketing, it’s not just about digital or about sales enablement. The winners will be the ones that integrate those experiences seamlessly. This will require a new level of account-based marketing.” – Mike Marcellin, CMO of Juniper
“Ensure company silos collaborate and strive towards a common purpose and goal; to have a comprehensive view of the customer at all touch points.” – Tom Malleschitz, CMO of Three UK
“The dawn of Skynet: artificial intelligence, chatbot, and machine learning–where art and science meet.” – Joe Loy, Head of Digital of AIA (SG)
“Technology, brands, and people—hospitality’s Holy Trinity. We must ensure our technology will enable our passionate owners and associates to deliver more memorable brand experience.” – Josh Lesnick, CMO of Wyndham Hotel Group
“Make increasing customer loyalty and spend the total focus. Digital CX must create engaging, personalized moments that make the customer feel valued and inspired.” – Bill Kobel, VP of Strategy and Integrated Communications of JPL
“You can’t offer customers a seamless experience across all channels if your marketing tactics are fragmented across department and agency silos. This requires tighter integration of companywide marketing activities.” – Mark Jones, Chief Storyteller & CEO of Filtered Media
“Customer journey mapping for insights on the who, what, when, and how. It will enable you to better prioritize and deliver.” – Rickie Hobbie, Managing Director (Asia Pacific) of Epsilon HK
“The lines between digital, traditional media, and data marketing are blurring. CMOs need to look for ways to marry art and instinct with science and data.” – Marie Gulin-Merle, CMO of L’Oréal USA
“They have to know everything about their customer and connect that data and knowledge to every single customer touch point and experience with their brand.” – Matt Goddard, CEO of R2i
“Finding the right agency/partner to help them crystalize their thinking to bring all their fragmentation into one clear strategy and overall message.” – Graham Fink, Chief Creative Officer of Ogilvy & Mather
“Measure the quality of the omnichannel customer experience using the right tools. You can’t improve CX until you’ve accurately quantified it and proposed relevant recommendations.” – Alastair Cole, Chief Innovation Officer of Partners Andrews Aldridge
“Get digital personalisation right. Too often, personalisation is close but not perfect, which can lead to a jarring and disruptive customer experience.” – Shaun Austin, Research Director of Future Thinking
“CMOs must understand their customer’s journey and identify where they have both the right and the ability to stand out within that.” – Wayne Arnold, Global CEO & Chairman, of MullenLowe Profero
Phonexa has the technology you need to apply these suggestions to your very own company. We provide advanced automations and tracking services to make sure you’re involved with every step of the customer journey.
Curious to see how our omnichannel platform functions? Schedule a consultation today!
These quotes provided by CMO.com.
