Lead Prosper for Pay Per Lead: Are There Alternatives?

Artem Vasilenko

Content Marketer

10 minute read

Lead Prosper is robust lead tracking and management software that empowers pay per lead through intelligent distribution and performance insights at the campaign, partner, and source levels. But it’s not the only one –  explore Lead Prosper alternatives.

Pay per lead software is invaluable for lead-reliant businesses. The right pay per lead software suite can help you validate traffic, monitor campaign performance, connect with buyers and sellers, and manage other important workflows.

In this context, Lead Prosper, a lead tracking and distribution platform, is one of the obvious choices. With ping post and ping tree distribution at the core, Lead Prosper helps deliver leads to the best-matching buyers, all while keeping you updated with real-time analytics and alerts.

But is Lead Prosper the only choice for your business, or are there alternatives?

To figure it out, let’s break down the competition.

Top 5 Lead Prosper’s Alternatives

Phonexa: Pay Per Lead Tracking, Verification & Distribution

Phonexa is an enterprise-grade infrastructure for lead and call management that uses the LMS Sync module to track and analyze pay per lead campaigns in real time. LMS Sync centralizes lead generation and acquisition and enables custom traffic distribution and quality control.

• Lead screening: Phonexa’s iClear can screen leads against demographic and industry-specific parameters in real time, allowing you to accept or reject them based on the results (infractions, bankruptcies, judgments, and other checks).
• Real-time campaign monitoring: A multi-layered dashboard helps track your pay per lead campaigns at the publisher, buyer, and campaign levels, enabling different access levels for different employees.
• Predictive modeling: Predictive modeling software allows you to simulate campaigns based on historical data, such as where, when, and to whom to display what ads
• Data-driven lead distribution data: Phonexa’s ping tree supports over half a dozen lead distribution flows, including Price-based distribution, Priority-based distribution, Weight- based distribution, Ping Post, and more.

“With ping post, a lead is sent into the marketplace in the form of a ping, which means you’re using some level of customer data to ping data into your marketplace in one go, essentially giving all of your advertisers – buyers – the chance to review that customer and decide in real-time whether they want to acquire that customer. Ping post enables dynamic bidding, allowing advertisers to bid against each other. In fact, you’re asynchronously pinging all the data to everyone in one go, essentially saying, “Hey, I have a customer. Do you want this customer?

As for the ping tree, it’s more of a one-by-one routing logic where you’re applying some kind of filtration initially and ranking your list of advertisers or buyers by a priority of some sort, for example, by the price they’re prepared to pay, or you might have an advertiser you want to send 80% of your traffic to, or some other prioritization model. For example, you may want to split-test advertisers against each other to evenly distribute calls between them. A ping tree is typically used to have a distribution logic with a little more control than a ping post, a little bit more deliberation around it.” – David Pickard, CEO, Phonexa, during the Pioneering Pay-Per-Call Excellence webinar

By design, Phonexa is highly adjustable, allowing you to build custom workflows that, combined with dynamic data exchange between modules, streamline accounting, traffic validation, email and SMS follow-ups, and other routines.

Get started with Phonexa to maximize your pay per lead revenue.

Profitise: Home Services and Solar Pay Per Lead Affiliate Network

Profitise is an affiliate network for publishers and advertisers in the home services and solar niches. Among other things, Profitise supports JavaScript lead generation forms and provides a robust environment for performance tracking.

• Embeddable JavaScript forms to generate qualified home services and solar leads
• Large lead market to sell your traffic instantly
• High price for your web and call leads
• Free assistance from your affiliate manager

Once joined Profitise, you get a dedicated account manager for support, including tech integrations and marketing.

Payperlead: Lead Marketplace with Personalized Approach

With more than  275 companies scaled and 3,000,000 customers delivered, Payperlead is a recognized lead marketplace, operating across 24 industries, from insurance and real estate to home services.

To deliver only the most relevant leads, Payperlead covers:

• Market research: Experts audit the target market and analyze your offering to define ideal customer profiles and coordinate further efforts.
• Content creation: Payperlead collaborates with publishers to develop personalized creatives across paid ads and website channels.
• Tracking and reporting: You access a tracking portal where you can dig into your campaigns to get actionable marketing data.
• Compliance and safety: The platform screens inbound leads using TrustedForm, RealValidation, ZeroBounce, and other tools to block invalid and fraudulent leads.

Not only does Payperlead help you scale vertically, but horizontally, too. Based on your current performance, you can strategize with the platform’s marketing team to venture into new markets.

Modernize: High-Volume Home Services Pay Per Lead Marketplace

Modernize is a lead marketplace with an extensive selection of leads for home service providers, covering solar, generators, water damage, plumbing, and more. The platform captures traffic through its own media network, generating fresh, exclusive, and high-quality leads.

• Continuous improvement: Monetize analyzes millions of lead outcomes and your feedback to optimize distribution.
• Dynamic pricing: The platform automatically adjusts lead prices according to their performance, so you don’t overpay.
• Flexible distribution: You can filter leads by attributes and set acquisition caps based on price.
• Built-in compliance: Every delivered lead is TCPA-compliant and includes proof of consent to safeguard you against legal risks.

Note: Modernize has one of the most effective customer guidance systems since it shares experts with its subsidiary, QuinStreet – a long-standing company specializing in performance marketing and online marketplaces.

EnergySage: Qualified Pay Per Lead Traffic For Solar Installers

With a mission to help people switch to affordable, clean energy sources, EnergySage matches homeowners with qualified solar installers. To join, you need to have over 2 years of experience installing solar PV and be licensed and insured for solar PV.

• High-quality leads: The platform captures, informs, and qualifies leads to deliver the highest-intent traffic.
• Market insights: Having access to the platform’s data system, you can drill into countless data points from thousands of solar shoppers.
• Granular filtering: EnergySage delivers leads only based on your business specifications and pre-selected attributes.

Much like other lead marketplaces and networks, EnergySage helps you with expansion, messaging, incentives, and more.

What Is Lead Prosper?

Lead Prosper is a comprehensive lead tracking and distribution infrastructure for large-scale businesses. The platform provides the essentials for building and optimizing pay per lead campaigns, all while reducing manual overhead through easy-to-set-up automations.

Lead Attribution

By assigning unique IDs to each lead, Lead Prosper provides full visibility into the customer journey, allowing you to attribute traffic to campaigns, suppliers, and specific assets or strategies. For example, you can also dig into a sales cycle to examine ping and post patterns and tune your distribution logic.

Data & Analytics

Lead Prosper helps you monitor pay per lead campaigns through a real-time dashboard, the first thing you see after opening the platform. After selecting a period of examination (last day, week, or month), you can see your total profit, as well as the ingested, accepted, and failed leads.

Right below these flat values, you can explore how they changed over time, a dynamic that highlights your network’s activity and helps coordinate partners.

To get more granular lead data, you need to proceed in the analytics tab. Inside, you can track and compare data across campaigns, suppliers, and buyers, as well as customize columns by adding or removing gross margin, errors, failed pings, and other performance indicators.

Lead Distribution

Here are the supported lead distribution flows with Lead Prosper:

• Waterfall: Leads are distributed according to the selected order; whenever a lead is declined, it’s passed to the next buyer, and so on.
• Send to all (for shared leads): Each lead is delivered to a specific number of buyers within a campaign.
• Round-robin: Leads are distributed evenly among buyers.
• Weighted round-robin: Leads are distributed evenly between buyers according to set percentages.
• Highest bidder: Leads are delivered only to buyers willing to pay the most.

For even greater precision, Lead Prosper lets you build your distribution logic around lead attributes and filters. For instance, you can filter leads by age or time of day.

Campaign Triggers

With campaign triggers, you can apply automated actions to leads running through your campaigns: postbacks, sending data to your warehouse, or transferring leads between campaigns.

Here’s how campaign triggers may be used for monetizing failed leads:

1. Select a campaign. In your campaign list, select the campaign you want to transfer leads from, then choose the campaign trigger tab.
2. Set a trigger. Give your trigger a name, select “Add new rule,” and, in the rule configuration field, choose that you want to transfer leads if their status is “Error.”
3. Set an action. Select “Send HTTP,” name your action, and provide supplier details to post transferred leads to the right campaign.

Integrations

Customer Support

Lead Prosper has three types of support packages to choose from based on your or your team’s technological expertise:

Note: Consulting hours cover any kind of support you may need for your Lead Prosper account, including system setup and expert training.

Pricing Model

To access Lead Prosper’s functionality, you need to pay at least $500 per month, which translates into 5,000 leads, 200,000 pings, and 200,000 pre-pings. Then, the cost per lead model comes into play, with rates reducing based on the total number of processed leads:

• 5,000 – 10,000 leads – $0.05 per lead
• 10,000 – 50,000 leads – $0.02 per lead
• 50,000 – 100,000 leads – $0.015 per lead
• 100,000 – 500,000 leads – $0.002 per lead
• 500,000 – 1,000,000 – $0.0012 per lead
• 1,000,000 – 5,000,000 – $0.0007 per lead
• 5,000,000 – 10,000,000+ – $0.0005 per lead

Regardless of your pricing model, Lead Prosper guarantees comprehensive white-glove onboarding for new users.

Is Lead Prosper the Right Choice for You?

Lead Prosper has one of the most flexible lead distribution systems in the market, including multiple distribution methods and custom lead filters. Also, the platform automates cross-campaign lead transfers, an invaluable solution for multi-pronged businesses.

The platform doesn’t fall short in lead tracking either. The available lead attribution suffices to connect the dots between lead sources and results, and sales cycle visibility pinpoints exactly where your distribution logic needs refinement.

Frequently Asked Questions

How does pay per lead affiliate marketing work?

Pay per lead marketing is a type of performance-based marketing where advertisers pay commissions on generated leads. In practice, leads are represented by data, such as their email address, phone number, or other direct communication channel.

How do I get leads within a pay per lead marketing model?

If you want to purchase qualified leads, you need to partner with a lead supplier, such as an affiliate network, agency, or lead marketplace, indicate your preferences, and ingest leads. However, if you want to connect and track buyers and sellers and distribute leads, you need specialized underlying infrastructure, such as that provided by Phonexa or Lead Prosper.

What are the best pay per lead services for small businesses?

Among the best pay per lead companies for a small business are Payperlead, Modernize, and EnergySage. As a small business, you need a reliable lead supplier that provides high-quality, timely support and resolves issues before they escalate into losses. 

What’s the difference between lead aggregators and lead generation agencies?

While a lead aggregator collects leads from multiple sources and distributes them to buyers, a pay per lead agency uses owned media channels to generate leads for specific clients.