Acquiring and Setting Up Your Pay-Per-Call Number for Maximum Impact

Phonexa

10 minute read

This article is part of our pay-per-call marketing series, where we explore pay-pay-call advertising, pay-per-call affiliate marketing, and pay-per-call lead generation. Check out these guides to step up your marketing game.

One of the safest customer acquisition pathways is pay-per-call advertising. Not only does it allow you to acquire clients quickly, but you can dissect them on the fly, connecting the right caller to the right sales rep.

With the right set of pay-per-call numbers at the forefront, you can make your company look special, imprint ideas into the caller’s mind, and make it simpler to connect. In fact, 65% of small to mid-sized businesses actively run pay-per-call campaigns, with 79% of marketers affirming the immense benefits of PPC for business development.

A well-thought-out pay-per-call affiliate marketing campaign can revolutionize your business almost overnight, whether you are an affiliate, advertiser, or even an affiliate network.

But it all starts with choosing the right pay-per-call number and understanding how these numbers work.

Pay-Per-Call Campaigns and Pay-Per-Call Numbers

Pay-per-call ads offer companies a compelling strategy to increase brand awareness by up to 80%, mostly via personalization. With the right set of pay-per-call ads, you can hit the right audience with the right message at the right time, generating high-intent callers at scale.

The impact of pay-per-call lead generation can even be predicted: callers bear 10 to 12 times higher conversion rates than other leads. But this is only if you’ve chosen the right phone numbers and implemented them strategically across your advertising campaigns.

Here’s what a pay-per-call number is:

• A pay-per-call number is a special phone number that connects the caller to your sales department while collecting the caller’s personal information so your sales representative can prepare for the upcoming call.

Pay-per-call advertising gives you a crystal-clear view of your clients and fairly accurate ROI expectations. It’s like having a superpower for generating leads.

800 and 900 Pay-Per-Call Numbers

One of the least pleasant aspects of using pay-per-call phone numbers is the regulations you must comply with. For example, the Federal Communications Commission allows specific audio content, entertainment, and conversations with pay-per-call numbers.

In practice, many companies often use 900 phone numbers:

• “900” numbers involve charges set by the company, not the government or phone companies
• “900” numbers require permission to stay on the line for those under 18
• “900” calls are usually more expensive than standard long-distance calls

If you opt for a 900 pay-per-call number, make sure customers on the line will be informed about your name, call cost, and details about your offerings before they make a decision.

The dark side of the 900 numbers is that scammers have exploited 1-900 telephone numbers, where callers are charged per minute, silently inflating telephone bills. For a caller, the longer you stay on the call, the higher the per-minute charges.

A safer approach would be to use toll-free numbers like 800, 888, 877, and 833, as they all come with pre-established payment or subscription arrangements.

Charges for information obtained through an 800 number are permissible only under a written agreement between you and the service provider, which includes:

• The cost per call
• The information service provider’s name
• Business address
• Phone number
• A unique PIN or security device to prevent unauthorized actions.

Anyway, the beauty of pay-per-call phone marketing is its direct link between investment and results. As calls come in, you pay based on actual connections, ensuring a transparent and measurable return on investment.

Moreover, with call tracking software like Call Logic, you can collect even more information on PPC calls. A real-time call dashboard will put you in the driver’s seat of the process, giving access to call insights, call recordings, marketing prompts, and so much more.

How Do Pay-Per-Call Numbers Work?

With 60% of consumers still contacting businesses by phone after discovering them on Google, a well-promoted pay-per-call line can take your business to the next level. But let’s examine the caller journey in detail so you can understand the role of PPC phone numbers in the game.

First, a potential customer sees your ad and dials your phone numbers – say, a toll-free pay-per-call 800 number. As an advertiser, you’ll be charged for this call only if it meets your location, call length, and other criteria, making this model cost-effective and safe.

Here’s how pay-per-call works in affiliate marketing:

Pay-per-call affiliate networks bridge the gap between advertisers and affiliates. Whether you’re an advertiser or affiliate, you don’t necessarily have to enroll in an affiliate network. However, even though it will cost you a share of your profits, you will get access to many more partners than you would manage to discover on your own.

Why Consider Pay-Per-Call Numbers?

Pay-per-call numbers can revolutionize your communication strategy. It’s not only about customer engagement but many factors contributing to unprecedented business growth and fostering connections with your target audience.

How To Start a Pay-Per-Call Business

Let’s examine each step in detail so you can confidently use pay-per-call numbers in your campaigns.

Step 1: Grasp the Concept of Pay-Per-Call Marketing

Before you can use pay-per-call numbers, you need some strategic preparation. To get a head start with pay-per-call leads, define your niche, campaign goals, target audience, locations, and effective outreach strategies.

Here are the best niches for using pay-per-call numbers:

Source: Your Best Guide To Pay-Per-Call Affiliate Marketing in 2024 and Beyond

Step 2: Identify Your  Pay-Per-Call Campaign Goals

Determine what you want to achieve with your campaigns and how your pay-per-call tracking software can help you with it. This will guide your entire journey.

Here are some common goals for campaigns built around pay-per-call numbers:

• Increasing sales conversion rates and ROI
• Enhancing targeting & customer engagement
• Expanding into related markets
• Improving communication with the audience

Providing a direct line of communication through pay-per-call phone campaigns will let you address customer queries promptly and increase customer satisfaction rates.

Source: Think With Google

Here are some reinforcing statistics:

• Calls from mobile searches are likely to convert 30% to 50% more than web forms
• Call tracking can result in a 25% increase in conversion rates, helping with budget allocation
• 76% of people who conduct a local search on their smartphone visit a related business within a day

Step 3: Choose a Provider of Pay-Per-Call Numbers

Many reputable providers offer user-friendly interfaces and robust tracking tools to monitor campaigns and specific pay-per-call phone number performance. But you still have to understand how to get a pay-per-call number while choosing the best provider, which is usually the cheapest number provider that matches your quality expectations.

For instance, Phonexa offers call tracking for pay-per-call campaigns while enabling seamless monetization of phone calls and the ability to get toll-free or local phone numbers.

Are you ready to execute and level up your pay-per-call business? Choose your subscription plan or book a demo to learn more about Phonexa’s inbound call management platform.

The path of least resistance would be to choose an affiliate network for your phone call campaign. The web is abundant with pay-per-call affiliate offers for advertisers and publishers, so you only need a comparison table to see which company resonates with you.

Over time, you will build a strong reputation by earning from the best pay-per-call affiliate programs and simultaneously reaching out to businesses directly. Consistency builds trust and long-term partnerships.

Step 4: Set Up Your Pay-Per-Call Campaign

It’s vital to have enough resources to handle incoming calls. Not only can unanswered calls be billable, but they can ruin your reputation in the long run.

National brands often route calls to centralized contact centers, but effective alternatives include directing calls to individual stores, franchises, or a hybrid time-based model. Likewise, some businesses qualify calls through a pay-per-call answering service before directing them to the appropriate destination.

Developing call-handling strategies is crucial for your pay-per-call phone campaigns.

Now, when you’re ready, it’s time to unleash your creativity:

1. Craft compelling pay-per-call Google ads that entice your target audience to dial in
2. Ensure your call-to-action is clear, compelling, and aligned with your goals
3. Set a budget to maximize the cost-effectiveness of your campaign

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Step 5: Advertise Your Pay-Per-Call Number

Promoting a pay-per-call phone number involves online and offline channels.

Here are some essential pay-per-call traffic sources:

Step 6: Monitor and Optimize Pay-Per-Call Campaigns

Launching your campaign is just the beginning. Once they’re up and running, start monitoring performance metrics like call volume, conversion rates, and ROI. Analyze what’s working and change what isn’t to improve your pay-per-call marketing.

Here’s what you can expect to receive from pay-per-call numbers elaborately integrated into pay-per-call campaigns:

• Global reach & ROI expectations
• In-depth real-time & strategic call analytics
• Unlocked caller journey from the first ad display until the end of the call

Maximize Your Pay-Per-Call Marketing With Phonexa

Pay-per-call phone marketing is not just an option but a fundamental must for any business aiming to consistently win battles in the ever-toughening digital battleground. To facilitate the process and see your results faster, we recommend our call tracking and analytics software suite.

Choose your subscription plan now, or schedule a free consultation to learn more about Phonexa.

Navigating Tomorrow: The Essential Role of Pay-Per-Call Numbers

Pay-per-call phone marketing is more than just phone numbers; it’s the path to real-time engagement and measurable success. In an industry where technology continually transforms the dynamics of business-consumer interactions, this approach stands out as resilient, versatile, and impactful.

As businesses strive to stay attuned to customer needs, pay-per-call numbers are becoming key to acquiring and retaining leads. Pay-per-call phone marketing harmoniously merges traditional and digital strategies, offering a respectful nod to the past while fearlessly embracing the future.

Unlock the full potential of your performance marketing with Phonexa:

Frequently Asked Questions

What is pay-per-call?

Pay-per-call is a performance marketing model where advertisers compensate publishers for generating quality phone calls. Similar to click campaigns in performance networks, advertisers create call campaigns to drive customers to their sales department.

Why invest in pay-per-call numbers and call tracking?

Pay-per-call phone calls grant a 30%-50% conversion rate compared to 1-2% for clicks.

What are the benefits of pay-per-call numbers for advertisers and publishers?

Advertisers benefit from expanded call volume across channels with minimal effort, gaining visibility and control over call traffic and customer experience. Likewise, pay-per-call tracking software allows advertisers to test new campaigns and publishers with minimal risk.

Publishers also gain new revenue streams from pay-per-call marketing. They can monetize their marketing efforts while leveraging access to call tracking capabilities, analytics, and high-value offers with increased commissions.

What marketing channels work best for pay-per-call numbers?

Pay-per-call phone campaigns suit most online and offline marketing channels: paid/mobile search, display advertising, SEO, email, print, and radio. Common traffic sources include Google Ads, social media platforms, directories, newspapers, and mail.