Never has affiliate program management been as automated, hassle-free, and profitable as today, powered by automated affiliate marketing software. The right affiliate marketing management software suite can grant you the market expansion you deserve, running any number of affiliate campaigns simultaneously without sacrificing the quality of service.
You don’t have to be an affiliate marketing guru to know what fuels every affiliate program, big or small: affiliate tracking software. As far as affiliate marketing management goes, affiliate tracking software does the job, from attributing customers to affiliates to tracking the customer journey across touchpoints to issuing affiliate payments on time and of due amount.
There’s absolutely no doubt you must supercharge your affiliate marketing management with an affiliate marketing software suite. The only question is, how do you choose the winning affiliate software solution out of dozens and hundreds of candidates? Surely you don’t want to overpay or – even worse – commit to free affiliate tracking software that doesn’t work.
No worries, we’ve got you covered. Below is your ultimate list of affiliate marketing software – free and paid – that has stood the test of time and continues to help affiliate marketers from various industries and of different business scales.
The 18 Best Affiliate Marketing Software Solutions for Affiliate Program Management
Phonexa – All-Encompassing Affiliate Marketing Software Suite
Phonexa is an outstanding affiliate marketing software suite that empowers affiliate marketers with real-time affiliate traffic analysis, user behavior insights, precise targeting, and so much more to control your affiliate campaigns from top to bottom.
Moreover, you can easily align your affiliate campaigns with your other marketing endeavors, whether you’re generating organic or paid traffic. You will bring all your web and call leads home while ensuring the top-notch customer journey for each of them, consistently growing your bottom line and reputation.
Key features:
- Comprehensive coverage of affiliate marketing
- Synergizing affiliate marketing and lead management
- Ironclad security and fraud protection
Focus: B2B for insurance, home services, finance, solar, and many other niches
Impact – Software for Affiliate and Performance Marketing
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 2,748,809 | 6 | 394 | 0.25 | 80.49% | 9.30% | 0.60% | 2.48% | 1.99% | 5.14% |
Impact is a performance marketing giant that synergizes affiliate and influencer marketing solutions so you can get the best of both worlds. On top of that, the company offers a tailor-made suite of referral marketing software integrable with HubSpot and Salesforce.
Besides providing affiliate marketing software, Impact strongly focuses on automating marketing partnerships, whether influencer, ambassador, affiliate, or other strategic alliances. What’s more, they also cover the affiliate side of the game, helping affiliates discover profitable offers and be in full charge of their campaigns.
Key Features:
- All-inclusive partnership management platform
- Cross-channel attribution
- Global reach and compliance management
Focus: B2B for companies across many industries
EverFlow – Comprehensive B2B Affiliate Marketing Software
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 64,366 | 2.4 | 127.2 | 60.66% | 42.60% | 41.31% | 69 |
Everflow is an affiliate marketing software platform that sets itself apart by offering an unparalleled suite of solutions for affiliate tracking, multi-channel attribution, and real-time reporting and analytics alongside flexible commission structures (pay per lead, pay per sales, and more).
Wonder which affiliate commission model works best for your business? Here you go.
Everflow tailors its affiliate marketing software for eCommerce, B2B, agencies, and advertising networks, offering a unique approach for every vertical and business case. Likewise, it runs an affiliate marketplace that connects advertisers with publishers on mutually beneficial conditions.
Key Features:
- Affiliate program management full coverage
- Excellent for B2B, agencies, eCommerce platforms, and ad networks
- Robust affiliate fraud detection and prevention algorithms
Complete the quiz to assess your affiliate fraud prevention proficiency.
Focus: B2B, with software being flexible enough to be used by businesses of all scales
UpPromote – Freemium eCommerce Affiliate Marketing Software
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 517,625 | 5.8 | 349.4 | 48.66% | 65.95% | 8.14% | 86 |
UpPromote is a freemium affiliate and referral marketing eCommerce platform with cutting-edge affiliate marketing software and a vast affiliate market. Whether an affiliate or advertiser, you can track and analyze your affiliate and referral campaigns on an online portal in real-time, including automatic payment issuance.
Key Features:
- Shopify store integration for eCommerce
- Freemium software (all the basics for starting an affiliate campaign are available for free)
- Intuitive interface and free access to brands from over 20 customer categories in UpPromote Marketplace
Focus: B2B eCommerce
Tapfiliate – Universal SaaS Affiliate Software
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 450,772 | 4.5 | 205.6 | 50.50% | 67.36% | 17.32% | 81 |
Tapfiliate is SaaS affiliate software of outstanding scalability, suitable for small and large-scale campaigns across affiliate, referral, and influencer marketing. Over three dozen integrations – HubSpot, MailChimp, Magento, Squarespace, etc. – make Tapfiliate one of the most flexible affiliate marketing software solutions.
Whether you run a store or an affiliate website or blog, you can open up new revenue streams with Tapfiliate through its automatic partner recruitment feature and a huge partner network uniting over 100,000 active publishers. To kick things off, there’s a 14-day free trial across all subscription plans.
Key Features:
- CRM and eCommerce integrations (WooCommerce, Shopify, BigCommerce, etc.)
- Online tracking portal and customizable creatives
- Enterprise-level scalability
Focus: small and large B2B businesses
LeadDyno – SaaS Affiliate Software With Social Media Focus
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 151,121 | 4.3 | 252.4 | 52.70% | 66.98% | 16.06% | 79 |
LeadDyno is an affiliate marketing software platform catering to health & wellness, fashion & lifestyle, and SaaS industries. As an advertiser, you can set up custom affiliate campaigns with personalized experiences – branded color scheme, logo, favicon, etc. – and manually approve affiliates-applicants to avoid irrelevant partners.
Affiliate program-wise, you can configure custom commission structures, payment release conditions, and payments for customers your affiliates refer – up to 10 levels. The vast scope of features with the affiliate marketing software from LeadDyno makes it possible to adjust your program for multiple affiliate groups, if not individual affiliates.
Key Features:
- Multi-channel approach covering most traffic sources
- Integration with eCommerce platforms and email marketing services
- User-friendly interface for non-tech-savvy marketers
Focus: B2B and B2C to some extent
PartnerStack – the Best B2B SaaS Partnership Network and Software
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 739,429 | 5.5 | 260.8 | 36.29% | 72.51% | 10.72% | 77 |
PartnerStack is a comprehensive B2B partner marketing platform that provides affiliate software as a part of its services. With PartnerStack, you can tap into untapped markets, expand into new geographies, and maximize your affiliate marketing programs, all from a single campaign management system.
Key Features:
- Integrations with a wide range of tech stacks
- Multi-channel partnerships with top B2B SaaS brands
- Personalized pricing based on your needs
Focus: B2B
Commission Junction – Top Affiliate Marketing Network
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 2,000,965 | 6.7 | 342.1 | 37.28% | 78.04% | 9.76% | 86 |
Commission Junction, widely known as CJ, is one of the biggest affiliate marketing networks in the world, with a gigantic pool of affiliates and advertisers to choose from. Whether an advertiser, affiliate, influencer, or agency, you can connect to the right counterpart and leverage state-of-the-art tracking and analytics tools.
Key Features:
- Global coverage and spotless reputation
- Affiliate and publisher screening
- Advanced affiliate tracking technology
Focus: B2B and B2C
Refersion – Affiliate Marketing Software With Tiered Rewards
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 606,020 | 5.4 | 252.3 | 46.12% | 73.95% | 13.88% | 83 |
Refersion is a platform that provides advanced software for affiliate and influencer campaign management. As a merchant, you can stand out from the competition by offering tiered commission structures, customizing commission rates by product, or rewarding recurring customers, all through automated affiliate marketing software.
With 30 turnkey integrations and over 200 application integrations powered by Zapier, Refersion can be coordinated with the most popular CRM systems and marketing management software. To test it out without overcommitment, you can opt for a 14-day free trial.
Key Features:
- Affiliate, ambassador, and influencer marketing in one
- Integration with hundreds of third-party software and CRM systems
- Customization and automatic distribution of rewards
Focus: B2B and B2C
Rewardful – SaaS Software for Affiliate and Referral Programs
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 207,048 | 2.0 | 127.2 | 48.64% | 52.93% | 28.17% | 69 |
Rewardful is a platform combining referral and affiliate marketing software into a single well-oiled customer acquisition and market expansion machine. From automated affiliate tracking to eCommerce integrations to campaign customization, Rewardful has it all and then some to turn your affiliate program into a goldmine with less to no effort on your side.
Key Features:
- One-click integrations with CRM and marketing platforms
- Last-touch attribution
- Automatic self-referral fraud detection
Focus: B2B and B2C to some extent
Trackdesk — All-Inclusive Sales And Lead Management Platform
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Domain Rating (DR) |
| 36,728 | 0.7 | 145.8 | 33.04% | 44 |
The sales automation and lead management solution Trackdesk is extremely beneficial for optimizing sales processes. It presents a unique affiliate marketing platform that empowers you to expand your affiliate earnings without any upfront costs. You can kill two birds with one stone — enhance customer relationship monitoring and sales performance.
Key Features:
- Seamless integration for growth
- Efficient affiliate management and tracking
- Insightful analysis and optimization
Focus: B2B services for businesses and marketers
iDevAffiliate — Productive Affiliate Program Management Software
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Domain Rating (DR) |
| 23136 | 0.5 | 42.4 | 73.44% | 80 |
iDevAffiliate is a company that specializes in developing affiliate marketing tracking software and solutions for businesses. The proprietary tool is designed to help businesses create, manage, and optimize their affiliate programs.
iDevAffiliate customizes its solutions to fit businesses of all sizes, from small startups to big corporations, with the goal of offering a complete platform for successful affiliate management.
Key Features:
- Diverse marketing tools
- Comprehensive affiliate management
- Advanced fraud prevention instruments
Focus: B2B for companies and enterprises
Affiliatly — Essential Affiliate Marketing Tool
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 322,518 | 4.6 | 425.6 | 38.38% | 80.25% | 6.74% | 81 |
If you want to reveal the full power of affiliate marketing, this solution is one of the top choices among business players. Affiliatly is a potent affiliate marketing software enabling you to establish, oversee, and enhance unique programs. By implementing this, you’ll access thorough statistics on leads, traffic, sales, and overall performance effortlessly from the dashboard.
Affiliatly lets you utilize various tracking methods, including email, links, coupons, and QR codes for efficient affiliate monitoring.
Key Features:
- Intuitive interface and numerous customization options
- Integration with eCommerce platforms
- Multi-tier marketing support
Focus: B2B for agencies and affiliate networks
Offer18 — Compatible Performance and Affiliate Marketing Software
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 191,015 | 21.1 | 661.0 | 24.52% | 84.11% | 3.78% | 70 |
Offer18 is an award-winning performance and affiliate marketing software for affiliate parties and agencies seeking professional tracking capabilities. The solution helps digital professionals create their affiliate network and utilize every bit of their traffic sources to generate better ROI.
Key Features:
- Proficient tracking and analytics
- Efficient mobile reporting
- Complete white label proposition
Focus: B2B for affiliates, advertisers, and ad networks
OSI Affiliate — Ultimate Affiliate Marketing Solution
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Domain Rating (DR) |
| 40,209 | 0.6 | 44.6 | 74.40% | 74 |
OSI Affiliate is a powerhouse of tools designed to simplify the creation and management of the most profitable affiliate programs. From tracking and overseeing affiliates to monitoring campaign performance, the tool is a secret weapon to dominate the affiliate marketing landscape.
The branded affiliate software is a go-to option for businesses of all scales and sizes. It works with top shopping solutions like BigCommerce, Shopify, X-Cart, Magento, and more. It also smoothly integrates with content management systems like WordPress, Joomla, and Drupal.
Key Features:
- User-friendly interface and diverse customization settings
- Quick setup process
- Comprehensive tracking capabilities
Focus: B2B for businesses of various sizes
Partnerize — SaaS Affiliate Software that Enables Data-Driven Marketing
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 936,296 | 4.9 | 321.9 | 42.43% | 53.44% | 13.21% | 78 |
Partnerize is a leading SaaS technology company specializing in partnership automation through affiliate, influencer, and brand-to-brand relationship management and automation. Among the vast Partnerize’s features are real-time tracking, in-depth analytics, and flexible commission structures for fair affiliate payouts.
Likewise, Partnerize serves a diverse client base, including renowned retail, travel, telecom, and finance companies, helping cultivate mutually profitable partnerships and maintain control over the course of campaigns.
Key Features:
- Affiliate marketing tracking software
- Comprehensive brand and partnership automation
- Scalable growth strategies with global reach
Focus: B2B businesses, specifically retail, travel, and telecom industries.
Circlewise — Streamlining Affiliate Marketing in Today’s Digital Landscape
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Domain Rating (DR) |
| 35,724 | 2.3 | 270.6 | 15.37% | 50 |
Circlewise is a leading partnership management software company that offers white label affiliate software as part of its services. The platform includes partner discovery, tracking, analytics, and commission management while predominantly serving businesses in the eCommerce, fintech, and educational tech industries.
Key Features:
- Comprehensive affiliate management
- Advanced attribution models
- Real-time data analytics for enhanced marketing performance
Focus: B2B businesses, specifically within the SaaS, Fintech, and eCommerce industries
Scaleo — Top B2B Affiliate Marketing Software
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 31,660 | 1.8 | 124.7 | 58.04% | 23.88% | 70.39% | 60 |
Scaleo offers real-time tracking, analytics, and anti-fraud solutions while maximizing ROI for advertisers, agencies, and networks through smart campaign management. It encompasses the entire affiliate marketing ecosystem, from clicks and conversions to automatic payouts.
Scaleo’s application scope spans online businesses, individual digital marketers, affiliate networks, and media agencies willing to streamline and simplify their affiliate marketing campaigns while maximizing their effectiveness. Its top clients include brands like Shopify, Hiveel, Adsurety, and Algo Affiliates.
Key Features:
- Intelligent affiliate marketing automation
- Fraud detection and prevention
- Real-time tracking and reporting
Focus: B2B businesses in the digital marketing industry
Is Passive Income Affiliate Marketing Real?
With so many affiliate marketing software solutions and affiliate management services out there, it might seem you don’t have to do much besides grabbing the right one. However, while it’s quite possible to make affiliate marketing passive income, certain effort is required to set up your affiliate marketing programs and track their performance.
Here’s the very minimum needed to make passive income from affiliate marketing:
- Create a unique value proposition. While affiliate marketing software can track your progress, it doesn’t replace the core offering itself. There’s no way around creating a superior value proposition that outshines your competitors.
- Choose the right affiliates. As a product owner, you can:
- Enroll in an affiliate network or platform, getting access to a pool of affiliates at the cost of some of your revenues that the network will take away.
- Run your own affiliate program, screening affiliates as they apply.
In the latter case, the highest screening quality is paramount to keep your program viable.
3. Set a reasonable commission structure. Since you want to maximize your passive income from affiliate marketing while making your affiliate program attractive for affiliates, you must come up with a win-win offer that reasonably rewards your affiliates while not draining your budget. This may include extra features like tiered commissions, when affiliates can create affiliate networks inside your network, gaining profits from second and third-tier affiliates.
Top affiliate marketers earn over $150,000 annually from their affiliate marketing endeavors alone while not spending all their time on managing affiliate campaigns. Without a doubt, a smartly chosen affiliate marketing software suite can help you immensely in running affiliate campaigns with less effort and more effectively.
How To Choose the Best Affiliate Tracking Software
Now that you’ve screened the affiliate marketing software list, you might’ve already developed an understanding of what to look for when selecting your affiliate management solution.
Nevertheless, here’s a short step-by-step guide on how to choose affiliate marketing software:
- Set your affiliate marketing goals. Not all affiliate marketing software is the same, with different solutions covering different business branches. If you’re in fintech, you will likely benefit more from affiliate software for fintech or SaaS affiliate software at least, but you must straighten your priorities in the first place.
- Narrow down the search to a few options. The choice of affiliate marketing software is just too big for evaluating every existing solution in detail, so you might arrange a few rounds of screening, gradually narrowing it down to a few finalists.
When screening the software-candidates, pay attention to the following factors:
- Tracking depth and attribution accuracy
- Real-time reporting, analytics, and predictive modeling
- Affiliate management tools – onboarding, nurturing, structuring and issuing payments
- Integrability with affiliate marketing tools and CRM and lead management systems
- White labeling and compliance
3. Choose the winner. The first round of screening shouldn’t take much time and might already provide some concrete results. Having a few seemingly equal options, go for a more affordable or free affiliate marketing software; otherwise, choose the solution that best resonates with your specific marketing model.
Last but not least, make sure the affiliate marketing software in question can align with your higher-level marketing objectives through integration and free data flows with your other marketing management software. At the end of the day, strategic-level business decisions require looking at things from a bigger perspective, not losing the forest for the trees.
Paid vs. Free Affiliate Link Tracking Software
Let’s face it: no free link tracking software can ever match the capabilities of its paid analogs. Whether you need in-depth insights about affiliated customers, precise customer journey tracking, or scalability, you can only get it with paid affiliate software.
That said, free link tracking software can help you test things out before committing and achieve smaller goals for free if you only pursue some isolated affiliate marketing objectives. Likewise, many paid software packages include a free trial to let you get the hang of it before making the final decision.
Top-Tier Affiliate Marketing Software From Phonexa Starting from $100 per Month
It’s one thing to cover your affiliate marketing campaigns with the right software (a lot of solutions to choose from) and another thing to synergize these campaigns with your other marketing efforts like email marketing, social media marketing, and marketing on earned media (very few options to choose from).
Phonexa does both, managing your affiliate campaigns AND coordinating them across your other marketing avenues. Free data flows inside Phonexa’s eight proprietary partner and performance marketing solutions unlock the strategic marketing approach you need to get ahead.
The unique performance and affiliate marketing software suite comprises:
- Affiliate and click tracking software – Lynx
- Lead and call tracking software – LMS Sync and Call Logic
- Email marketing software – E-Delivery and Opt-Intel
- Dedicated cloud phone system – Cloud PBX
- Use behavior analytics software – HitMetrix
- Automated accounting software – Books360
Order your software suite now at only $100 monthly, or schedule a free consultation to learn more about Phonexa.
Frequently Asked Questions
What is affiliate marketing software?
Affiliate marketing software, or affiliate software, is a suite of tools used to manage affiliate marketing campaigns from start to finish, including affiliate tracking, attribution, commission management, and reporting and analytics.
Affiliate software is used by the lion’s share of advertisers that run affiliate programs, including while-label affiliate software that can be used under the company’s branding.
What is the best affiliate software?
There’s no one-size-fits-all affiliate management software, with the best advice being to research your business case through and through and find the most resonating solution within your budget limits. From affiliate software for fintech to affiliate software for SaaS, the market is abundant with paid and free affiliate marketing software.
Affiliate software for small business vs. enterprise-level solutions: What’s the difference?
Enterprise-level affiliate software and affiliate software for small businesses typically differ in features, scalability, and pricing. Enterprise-level solutions often have no limits to the offered features, can scale almost infinitely, and cost times more than their simpler analogs.
That said, many affiliate marketing software providers offer affiliate management services and software of all scales, from basic to enterprise-level. In other words, you can power up your affiliate software for small businesses to an enterprise-level solution by switching the subscription plan with the same software provider.
What is affiliate management?
Affiliate management is a broad term encompassing everything that has to do with setting up, tracking, and analyzing affiliate marketing campaigns. Nowadays, everything mentioned is done by affiliate program management software, with marketers having more time to supervise the process and make strategic business decisions.
What is outsourced affiliate program management?
Outsourced affiliate program management is outsourcing running your affiliate program to a third-party affiliate management company. Depending on the agreement, the third-party affiliate management services provider may take full or partial responsibility for the affiliate program, managing it from A to Z or some parts like, for example, affiliate link tracking.
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