How To Polish Brand Image: Top Reputation Management Services 2024

Kateryna Ryzha
Content Marketer
22 minute read
Kateryna Ryzha
Content Marketer
22 minute read

Taking steps to control your online reputation and presence is an absolute requirement to succeed in today’s hyper-connected society. It might seem like every bad review is out to get you. But while it can damage your online reputation and change how the audience perceives your brand, it’s not a final verdict.

Letting users have their views heard by the broad public makes them both powerful and vulnerable at the same time. A good reputation creates trust and brings in potential clients, while a poor online reputation might result in missed chances and setbacks.

In this guide, we will explain reputation management, illustrate its power, and present some of the most respected firms that offer reputation management services.

What Is Online Reputation Management?

Online reputation management (ORM) refers to the process of influencing, monitoring, and preserving an individual’s or company’s image in the eyes of the general public. Its magnitude is undeniable. Over 90% of customers read online reviews prior to making a purchase, and 88% trust these reviews as personal recommendations. If a business has a poor online image, it’s likely to lose clients. On the other hand, a good online reputation may result in higher revenue, visibility, customer loyalty, and less risk or reputation damage.

Source: Igniyte

Online reputation management refers to various tactics that, when combined, affect how a company or an individual is regarded online. Some of the most typical tactics used are:

  • Review management: Actively monitoring and responding to online reviews across platforms like Google, Yelp, and social media. Engaging with positive and negative feedback demonstrates loyalty and commitment to customer satisfaction.
  • Search Engine Optimization (SEO): Optimizing online content to rank higher in search engine results for specific keywords, ensuring positive information comes up when people search for the brand.
  • Social media management: Engaging with audiences on social media channels by publishing relevant material, answering comments, and promoting relationships.
  • Content creation: Creating and distributing high-quality material, such as blog posts, articles, videos, and infographics, to highlight experience and knowledge in the field.
  • Sentiment analysis: Using advanced analytics to determine public sentiment and adjust strategies accordingly.
  • Crisis management: 69% of business leaders claimed they had experienced a crisis over a period of five years. Developing strategies to deal with such issues is crucial.
  • Competitor analysis: Monitoring and analyzing competitors’ online reputation to identify improvement opportunities.
  • Brand monitoring: Monitoring online mentions and conversations regularly to keep informed of the brand’s perception.

Source: Oberlo

When an average global internet user spends almost seven hours online daily, keeping track of every online brand mention is extremely important. These key tactics should be elaborated throughout all kinds of media the brand uses. Whether it’s an entrepreneur cultivating a personal brand, a corporation maintaining its market standing, or a public figure managing its image, online reputation management practices should be applied to social media platforms, publications, product websites, sponsored media, and more.

Source: Semrush

 

35 Best Reputation Management Companies

So how can you maintain a certain online presence, amplify positive aspects, and constantly monitor your company’s reputation and the reputation of your closest competitors?

There are tons of reputation management companies to offer you extraordinary services, depending on your needs, objectives, and financial capabilities. Furthermore, we will provide you with a list of the 35 companies from the field of business reputation management, segmented into seven categories depending on their focus and objectives.

PR Companies

Since both PR (Public Relations) companies and reputation management companies focus on managing public perception and communication, they are a lot alike. Nonetheless, it’s worth noting that they are not exactly the same.

Reputation management companies often have a more specific focus on online presence, digital reviews, and search engine visibility. Whereas PR companies encompass a broader range of activities that include reputation management as one aspect of an overall strategy. In this section, we will introduce a couple of such PR companies.

Cision

Cision is a global provider of software solutions and services that assist organizations in managing their PR, media relations, and communications efforts, with approximately 1,200,000 monthly visits. The company provides various tools and resources that accelerate and improve PR and marketing strategies. Despite the fact that its primary features do not include reputation management services, certain Cision tools contribute considerably to reputation management:

  • Media monitoring
  • Sentiment analysis
  • Crisis management
  • Competitor insights

These reputation management tools will help you see and comprehend how earned media, such as news websites, research papers, or online magazines, affect a business’s reputation and identify which sources can help tell your story the way you want.

Burrelles

Burrelles is a media intelligence and public relations company that has been offering services since 1888. As a part of its online version, BurrellesLuce WorkFlow is a reputation management platform that provides a quick and easy way to track a brand’s performance across multiple metrics, including sentiment analysis, message reach, and influence.

Through its combination of data visualization capabilities and powerful analytics, BurrellesLuce WorkFlow allows marketers to measure the impact of their content and campaigns on the brand’s online reputation in real-time.

Beautiful Planning Marketing

Beautiful Planning Marketing is a public relations and marketing agency offering services to help clients enhance their brand visibility, manage their best reputation, and promote their products or services.

It is also the premier agency for crisis PR and reputation management services.

The team is committed to ensuring its clients’ online reputations remain intact during crises. It identifies any issues or threats that could arise from negative reviews and then takes necessary steps to resolve them before they can damage the brand’s reputation.

The agency develops customized automated strategies to emphasize and request positive reviews from customers, which can help to increase click-through rates. According to Reputation, with 50 good reviews online, the number of clicks can go up by 266%.

Otter PR

Otter PR, a comparatively new company in the public relations industry, already attracts more than 40,000 visitors per month, demonstrating significant success in reputation management services.

With Otter PR, you can track the impact of customer reviews on your brand’s reputation.

By monitoring relevant keywords, you can discover trends and even identify influencers that affect your brand the most. This allows you to better understand what customers say about your company and take necessary steps to ensure that any negative reviews are addressed quickly.

Social Media Management Companies

The principal goal of social media management companies is to engage the target audience, raise brand awareness, and encourage community participation by creating, curating, and scheduling compelling content for various social media platforms.

On the other hand, reputation management companies manage how individuals or brands are perceived across various digital channels by concentrating on shaping, monitoring, and maintaining a positive online image.

Despite their differences, the two kinds of companies also overlap in certain areas. Social media management strongly affects a company’s reputation since active participation and positive relationships on these platforms can improve perception in general. And social media, at the same time, is considered by reputation management as part of a larger digital presence. Both types of firms try to build a consistent and positive online image.

Meltwater

Founded in 2001, Meltwater started as a small news clipping service in Oslo with a very limited budget. By 2008, the team already had a list of growing clients and a handful of innovative ideas. Today, Meltwater attracts more than 1,000,000 visitors monthly, becoming one of the top global media intelligence companies with a strong focus on media coverage and reputation management.

Statusbrew

Statusbrew is one of the top social media management firms with around 578,000 monthly visits, helping businesses of all stripes to protect their online presence and maximize sales performance.

It provides tools and features for businesses and individuals to manage their online reputation. Statusbrew’s review management tools offer the ability to control how customers perceive the brand. Its sentiment analysis feature helps to identify customer opinions quickly and respond in a timely manner so that the reputation remains intact. Additionally, Statusbrew provides powerful analytics tools to track the impact of reviews on sales performance.

Its automated review request system hand-picks reviewers for honest feedback and builds up brands’ ratings on Google, Facebook, Yelp, and other sites. According to the report by Report Linker, 70% of customers trust ratings on those websites more than paid ads.

Brand24

Starting in 2012 as a small media monitoring company, Brand24 has evolved into a multi-source monitoring and analytics tool, helping businesses in 154 countries around the globe. It currently serves more than 3,800 businesses, from startups to large corporations.

How does Brand24 propel businesses’ online reputations to new heights?

  • Real-time monitoring scans about 25,000,000 online sources alerting promptly to mentions and sentiments.
  • Its analytics tools unveil trends, helping businesses refine strategies and engage effectively.
  • Competitor analysis empowers benchmarking.
  • Personalized reporting offers comprehensive insights for data-driven decisions.
  • Sentiment analysis guides tailored responses.
  • Influencer identification enhances engagement.

Mention

Mention is an invaluable tool that provides social media monitoring and brand management services. It offers brand management, a feature to help individuals and businesses monitor and manage their online presence and brand reputation. It encompasses various tools designed to monitor, analyze, and enhance a company’s reputation and online presence.

Receiving more than 522,000 monthly visits, Mention helps businesses better understand how their online reputation is perceived by the public and use that information to make future decisions. Mention owns the online reputation management tools and experience to build relationships with clients, influencers, and stakeholders and protect yourself from potential risks online.

Sociality

Being the catalyst for bolstering brands’ online reputation, Sociality offers multiple benefits:

  • Its real-time monitoring tools swiftly detect brand mentions, allowing timely responses
  • Precise sentiment analysis scales public perception, enabling tailored interaction
  • Custom alerts ensure no conversation goes unnoticed
  • Engaging with influencers fosters trust and visibility
  • Analytics offer insights for informed decisions
  • Collaborative tools streamline teamwork

With a holistic approach encompassing competitor tracking, Sociality transforms reputation management from reactive to proactive, creating a virtuous cycle of engagement and improvement.

Eclincher

Eclincher shines with its exceptional features, catering to small and medium-sized businesses, agencies, and enterprises. Its all-in-one platform combines publishing, engagement, and analytics seamlessly.

  • The all-in-one smart inbox unifies interactions across networks, saving time
  • An auto-posting scheduler, visual calendar, and content curation boosts traffic and increases engagement
  • In-depth analytics track performance, audience growth, and ROI
  • A unique “Smart Queues” feature recycles evergreen content effortlessly

SEO Platforms

SEO platforms are intended to optimize a brand’s visibility on various search engines, including behemoths like Google, Bing, and Yahoo. Their primary objective is to increase organic search rankings and website traffic to improve an overall online presence. In plain words, 90% of Google users won’t go past the first search page, so to stay competitive – you need to appear on that first page.

What does it have to do with online reputation? A strong SEO strategy can immensely contribute to a positive online reputation, ensuring that positive content ranks high in search results.

BrightLocal

BrightLocal is a leading provider of local SEO and reviews management services. Founded in 2009, the company has helped multiple businesses improve their rankings on Google local search results and manage their online reputation. BrightLocal’s mission is to provide digital marketers with the tools they need to maximize their visibility in local search.

The company offers an array of solutions that enable businesses to manage their online reviews, track and respond to customer sentiment, optimize local listings, measure local SEO performance, and more. Its innovative technology has been recognized with multiple awards from prestigious organizations such as the Search Engine Land Awards and Mobile Marketing Magazine.

Attracta

Attracta is one of the leading international companies in the field of digital marketing and SEO technologies, with its roots reaching as far back as 1998. It has grown to become a leader in providing innovative solutions for businesses looking to improve their online presence and boost their rankings on search engine platforms. With its team of experts from across the world, Attracta has a solid reputation for providing top-notch services and products.

Coalition Technologies

A prominent SEO and web design agency Coalition Technologies was founded in 2009. It provides services such as SEO, PPC, web development, and e-commerce solutions to consumers worldwide. Coalition Technologies’ expertise has produced remarkable results for its clients, resulting in over $10M in client-generated revenue and a 97% client retention rate.

In the field of reputation management, Coalition Technologies assists businesses in reducing negative content, crafting and promoting positive content, and monitoring both.

Marketing Companies

Although marketing and online reputation management serve different purposes, they are complementary. A positive online reputation administered by an ORM company can increase the effectiveness of marketing campaigns, and successful marketing campaigns can contribute to a positive online reputation.

With a broad spectrum of specialization, marketing companies often include reputation management as one of the central parts of their activities. Further on, we will discuss the top seven marketing companies, focusing on enhancing a brand’s online reputation.

Thryv 

Thryv is a digital reputation management provider for small and medium-sized businesses. With a suite of marketing tools and services, Thryv helps them manage various aspects of their operations, including customer relationship management (CRM), online reputation, advertising campaigns, and more. Thryv aims to provide a comprehensive solution for clients to streamline their workflows and processes and enhance customer interactions.

Brands can take control of their online reputation with Thryv’s reputation management services, which will improve their online presence and result in more five-star reviews, which is the number one factor customers care for before choosing a business.

Source: BrightLocal

Having been founded in 1986, Thryv has evolved as one of the pioneers in the industry, collecting about 1,500,000 visits monthly at a bounce rate of less than 39,00%.

Thrive Agency 

Specializing in SEO, web design, social media, and PPC advertising, Thrive Agency offers a comprehensive suite of digital marketing services. It optimizes online presence and enhances brand visibility.

As a Google Premier Partner, it leverages data-driven insights to maximize campaign effectiveness. Thrive Agency has a history of impressive client outcomes and recognition on the Inc. 5000 and Entrepreneur 360 lists.

In the realm of online reputation management, Thrive uses various tools to monitor brand reviews across the internet. It professionally manages and responds to positive and negative reviews on platforms like Google, Yelp, and TripAdvisor. Thrive helps develop advanced strategies to mitigate the negative impact of a reputation crisis.

SOCi 

SOCi is a marketing platform created for franchisees, multi-location companies, and digital marketing firms. The platform is primarily concerned with assisting companies in managing and enhancing their online presence across multiple social media platforms, review sites, and local directories.

Businesses can stay competitive in reputation marketing by using SOCi to monitor and respond to consumer reviews and comments across all websites. It collects about 90,200 monthly visits with an impressive 40% bouncing rate.

BrandLume 

Award-winning digital marketing firm BrandLume was established in Toronto, Canada, in 2011. The company has been recognized by numerous awards, including “Top Agency” by Clutch for five straight years, and numerous praises by Forbes and Entrepreneur for its innovative marketing strategies.

BrandLume has a 96% client retention rate and completes over 1,000 marketing projects annually.

WebiMax 

Founded in 2008, WebiMax is a prominent digital marketing agency from New Jersey that helps companies of all sizes acquire, retain, and grow customer relationships. Its experts specialize in paid media, SEO, ORM, social media, web design, lead generation, and more.

Before signing up for a deal with WebiMax, its team of professionals can provide a free brand reputation analysis. It consists of:

  • A reasonable timetable to meet the brand’s objectives
  • A report of all negative and positive content
  • Unclaimed profiles and how to use them to boost online reputation
  • A price quote from WebiMax

Referrizer 

Referrizer offers solutions to help local businesses and service-based establishments attract and engage customers, drive loyalty, and enhance marketing efforts. The platform provides various tools and features, including:

  • Online reputation management
  • Loyalty program
  • Landing pages
  • Email marketing
  • Offers and referrals
  • Lead management system

When using Referrizer’s reputation management tool, you will be assigned a dedicated account manager and have access to premium technical assistance to help you gain 5-star reviews and improve your reputation faster.

TOP Agency 

Established in 2003, TOP Agency has evolved into a leading global marketing firm with offices in 25 cities worldwide and a diverse clientele. Since then, it has solidified its presence in the industry. Its expertise spans digital marketing, PR, and content creation. Recognized by Forbes, Business Insider, and Inc. 5000, TOP Agency helps its clients maintain their online reputations.

Customer Communication Platforms

Customer communication platforms prioritize effective interactions across channels to enhance customer experience. In contrast, online reputation management companies specialize in managing and shaping online perception, credibility, and reviews.

Both play crucial roles in building strong customer relationships and maintaining a positive digital image. They focus on customer satisfaction and shape how customers perceive a brand.

Podium

From its founding as a small tire shop in Utah to its current status as one of the leading companies in the customer communication field, Podium has significantly impacted modern communication solutions for businesses.

At its core, Podium provides a platform to collect and manage customer feedback easily. This helps businesses build relationships with their audience, understand customers’ needs, and provide a superior experience for everyone involved.

With a focus on enhancing customer experience, Podium is a top player on our list of customer communication platforms, surpassing competitors with a remarkable 4,600,000 monthly visits and a less than 30% bounce rate.

Birdeye

Birdeye was established in 2012 and has quickly risen to the top of the customer experience and reputation management market. The technology used by Birdeye collects client input from numerous sources and converts it into useful information.

Businesses may improve their online reputation by employing features like review monitoring, sentiment analysis, and social media engagement.

With over 60,000 clients, Birdeye’s creative strategy has gained recognition on a global scale, including ranking as one of Forbes’ Cloud 100 firms. With an average of 3,000,000 monthly visitors, Birdeye assists companies in creating positive consumer perceptions and achieving success in the digital world.

Listen360

Founded in 2008, Listen360 empowers companies to gather, analyze, and act on real-time customer feedback, fostering loyalty and growth. Its platform offers a variety of features designed to help businesses operating in the healthcare, services, and franchise industries.

Some of its specific features focused on revolutionizing online reputation management include:

Personalized action plans Generate tailored action plans based on customer feedback, guiding businesses toward specific improvements
Customer success playbooks Provide guides for turning satisfied customers into brand advocates
Intelligent sentiment analysis Employs AI-driven sentiment analysis to determine customer emotions accurately
Competitor benchmarking Compares the performance of competitors, identifying areas to outshine rivals
Employee performance impact Correlates employee performance with customer feedback
Multi-location management  Centralizes reputation management across various branches

Synup

Specializing in local business listings and online reputation management, Synup was founded in 2014 and has already been used by 600,000 businesses.

It provides tools and solutions to help businesses manage their online presence across various directories, search engines, social media platforms, and review sites. Synup’s primary focus is to ensure accurate and consistent business information (such as name, address, phone number, and business hours) across these online channels, which is crucial for local search visibility and customer trust.

DemandHub 

DemandHub, a Canadian customer experience firm, has already powered over 2 million customer interactions across North America. Its review and reputation management tool provides several options for improving a company’s online reputation:

  • Tracking and managing online reviews in real-time
  • Helping businesses understand how reviews are impacting customer sentiment
  • Providing insights into customer trends and allowing users to identify potentially negative feedback

Digital Air Strike

Digital Air Strike is a leading customer engagement technology company, promising to get nine times more positive reviews for businesses. Digital Air Strike is helping more than 8,000 businesses boost their social media presence, receiving more than 40,000 monthly visits.

Digital Air Strike is known for its expertise in digital marketing and engagement solutions, with a strong focus on reputation management in the automotive industry.

Reputation Management Firms

Unlike other categories in this guide, reputation management firms focus on a limited spectrum of activities. They specialize in:

  • Monitoring social media reviews
  • Addressing negative content
  • Managing search engine results
  • Analyzing sentiment

They aim to establish a positive digital reputation, mitigate potential crises, and shape public perception.

Reputation

Reputation, a San Francisco-based technology firm founded in 2009, has become one of the most influential companies in the digital world. The company has established itself as a leader in customer satisfaction solutions by providing brand reputation and rating services to businesses and individuals.

Reputation uses an algorithm that scans social media posts and online reviews to measure customers’ satisfaction with a particular product or service. It then calculates an overall rating, which customers use to make informed purchasing decisions. Additionally, the algorithm provides data-driven insights that businesses can use to improve their customer service experiences and foster customer loyalty.

Reputation X

Reputation X was founded in 2005 with a mission to help people better manage their online presence and protect their personal reputation. Reputation X uses cutting-edge technology to monitor, analyze, and maintain the reputation of its clients online.

The company offers various services, including online reputation repair, brand monitoring, and content optimization. The company’s team of experts has successfully managed over 10,000 projects, with a 99% of success rate, helping clients regain control of their digital image.

Affordable Reputation Management

Affordable Reputation Management is an online reputation management firm launched in 2013 and run by Mike Munter. Unlike the big names in the ORM industry, when partnering up with Affordable Reputation Management, clients will get to do business directly with Mike or one of his associates so that they are 24/7 confident that their business is in good hands.

The company mainly focuses on the suppression of negative information online, which can seriously damage online reputation. Especially negative reviews, 92% of clients are less likely to contact the business once they read a negative review.

Chatmeter 56

Founded back in 2009, Chatmeter pioneers local search marketing and reputation management for multi-location businesses. With over 700,000 locations managed, it monitors online reviews, local SEO, and social media. Clients report a 3.5x increase in reviews and a 280% boost in local keyword rankings.

Oggvo

Oggvo is helping small to middle-sized businesses to attract more clients and gain more visibility to compete against big brands. Founded in 2019, Oggvo focuses on developing advanced analytics and data-driven solutions.

Their AI-powered platform has earned awards such as “Best Cloud Analytics Platform” from Gartner and “Most Innovative Technology Company” from Forbes Magazine.

New Reputation

New Reputation is an online reputation management service established in 2018 in New York. One of its core strategies is reputation repair and reputation protection solutions. Their main tactics include:

Deletion of harmful content All damaging facts connected to an individual or brand get immediately deleted.
Posting positive content SEO experts write engaging content that ranks high on all search engines.
De-index search results After de-indexation, all undesired material is immediately hidden from family members, clients, and business associates.

Reputation Resolutions

Reputation Resolutions was established in 2013 to help people and organizations manage, protect, and enhance their online reputations.

It is proud to be recognized as one of the best online reputation management services by four independent rating agencies and as one of the few to have received an A+ rating from the Better Business Bureau.

Reputation Resolutions works with Fortune 500 companies, CEOs, and small and medium-sized businesses. In order to provide superb service, it exclusively works with top specialists and alliances. It has expertise in SEO, Internet law and online defamation, digital crisis management, media placement and public relations, and online branding.

Special Solutions Companies

In this section, we’ll present two reputation management companies designed to partner with businesses representing specific industries.

Swell 

Swell provides tools and solutions focusing on patient feedback, satisfaction, and overall healthcare experience. It helps healthcare organizations see the impact of their decisions.

Some of its unique features include:

Feedback collection Healthcare providers collect valuable patient feedback about their experiences, interactions with staff, quality of care, and facilities.
Online reviews and reputation management Healthcare organizations monitor and manage online reviews on Google, Yelp, and health-specific websites.
Surveys and engagement The platform facilitates creating and distributing patient surveys, allowing healthcare providers to learn more about patient preferences.
Staff performance evaluation Swell offers insights into staff interactions and performance from patient feedback.
Telehealth CX improvement Swell can help gather feedback on virtual appointments, ensuring patients a positive remote healthcare experience.

Djubo 

Djubo is an all-in-one hotel tech platform that helps hotels reach new heights in operational and financial efficiency. Founded in 2015, it has emerged as a leading hotel technology provider, serving over 2000 properties across 40+ countries.

Apart from offering a range of tools and features to help hoteliers manage their essential aspects, Djubo helps improve the hotel’s online reputation, boost bookings, and monitor the competition.

Djubo StarSight, its online reputation and review management product designed specifically for the hotel industry, aggregates and analyzes key performance metrics, revenue data, and guest feedback.

Wrapping Up

A positive online reputation strengthens a business’s credibility and helps establish trust with customers. Monitoring and managing your online presence is important to build a strong brand, maximize conversions, and increase customer loyalty. Reputation management companies can provide the expertise needed to help you achieve these goals while focusing on protecting and improving your reputation in the long run.

With the right tactics and strategy, it is possible to maintain a positive online reputation and ensure that your business stands out from the competition. Investing in professional help from an ORM company can be beneficial in helping to control what appears on search engine results pages and amplifying your company’s good name. Doing so will allow you to manage every aspect of your online reputation, from customer feedback to reviews and more.

Frequently Asked Questions

What is Internet reputation management?

Internet reputation management, or online reputation management (ORM), is the practice of monitoring, influencing, and shaping an individual’s, brand’s, or organization’s image and perception on the Internet. It involves managing the online information, content, and conversations to ensure its positive and accurate representation.

What services do reputation management companies offer?

Reputation management firms offer various reputation monitoring services: identifying and removing harmful content services, SEO optimization, online review monitoring, social media marketing, creating positive content, and more.

How do I know if my online reputation needs improvement?

Consider using online tools to monitor your online reputation. If you find negative reviews or search results that harm your company’s reputation, hiring professional help to manage and repair your reputation is better.

What is the difference between reputation management and search engine optimization (SEO)?

Reputation management focuses on the perception of an individual or brand, while SEO focuses on improving visibility in search results. Reputation management creates positive content about an individual or company online to boost its visibility. SEO optimizes website performance and content to increase its visibility on search engine pages.

How can I use social media to manage my online reputation?

Social media is a potent tool for managing an online reputation. Post content that highlights your company’s positive aspects, respond quickly and professionally to customer reviews, share customer success stories, and engage in the comments section.

Got Questions?

Get in touch! We are available 24/7.

Kateryna Ryzha avatar
Kateryna Ryzha
Content Marketer

Kateryna Ryzha specializes in crafting compelling narratives for a diverse range of topics. Known for their ability to distill complex ideas into engaging, easy-to-understand copy, Kateryna excels in creating persuasive content that resonates with target audiences.


Education: Paderborn University

Expertise: Lead Generation, Digital Marketing, SEO Skills

Highlights:

  • Over 10 years of digital copywriting experience, specializing in SEO-optimized content

  • Expertise in crafting compelling copy for diverse industries, including technology, lifestyle, and e-commerce

  • Regular contributor to digital marketing blogs and guest lecturer on digital copywriting strategies

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