Phonexa’s pay per call software enables data-driven inbound call routing and helps prevent fraud so you can get the most out of the calls you buy, sell, or manage.
AI agents replicate human communication, collect data – ZIP code, sentiment, and industry-specific details like credit score – and provide personalized responses that perfectly match the caller’s profile, all within custom-set boundaries.
Inbound numbers are checked against DNC registries and active TCPA, FDCPA, and FCRA lawsuits before being distributed to advertisers. Consent is captured and transferred to buyers along with the call itself.
Phonexa’s pay per call software connects the right callers to the right buyers through the following flows: Price, Priority, Weight, Parallel Pings (Higher Price), Ping-Post, Max EPL, Profit Maker, and Even Distribution.
Call duration is calculated using a daily aggregation model rather than per-call rounding, delivering 10–20% cost efficiency compared to per-call rounding models.
Set up an Interactive Voice Response system to qualify inbound phone calls and reduce call center load. Capture every IVR and agent interaction, down to the most granular details, with Phonexa’s pay per call tracking software.
Use iClear to reject low-quality, mismatched, duplicate, and fraudulent leads from clogging your marketing pipeline. Set custom call qualification rules to sieve out unprofitable calls, reduce chargebacks, and maximize profitability.
Customize the caller journey based on unique data points collected in real time by your IVR and AI Call Agents. Ensuring that every caller reaches the best-fitting buyer while retaining their purchase interest.
Use the DNI technology to tie calls back to web sessions, identifying keyword patterns, click paths, time on site, and other marketing insights. Plug it into predictive modeling software to simulate outcomes and calibrate your efforts.
Log caller data, such as interaction history and location, in real time to help agents follow up on prospects that don’t convert on the first call. Use Phonexa’s comprehensive marketing ecosystem to send custom email follow-ups.
Problem
How Phonexa’s Pay Per Call Software Solves It
Max EPL and Profit Maker routing strategies use historical data to distribute calls based on expected profitability rather than static prices.
Buyer schedules are factored into pay per call campaigns to ensure calls are transferred only when buyers are available to receive them.
Tracking rules can be defined at the product, publisher, buyer, or campaign level, with integrations that automatically send conversion data to platforms like Google Ads.
Call tracking numbers are automatically rotated on landing pages depending on the user source to track individual sessions and attribute calls to specific ads, keywords, and interactions.
Call data can be used to simulate call campaign outcomes and refine future routing and distribution strategies. You can identify the best platforms, timings, and assets for pay per call campaigns.
Thanks to its comprehensive call tracking and management tools, Phonexa’s pay-per-call software benefits a range of business models, from advertisers to lead aggregators. Having said that, our most frequent clients and, therefore, core audience constitute advertisers, networks, and publishers – here’s what each gets out of Phonexa.
Since Phonexa’s functionality is broad, serving multiple purposes and catering to different business models, use cases are plentiful.
Here’s how networks can use Phonexa to sell leads through a ping tree:
– Create publisher profiles. You can register publishers manually or provide them with registration URLs. Shortly after, configure publisher payout methods and assign them tracking numbers, either static or dynamic.
– Create buyer profiles. Once you create buyer profiles in the client management section, you can set up campaigns, assign them to specific products, and configure a ping tree for call routing.
– Launch a ping tree. After creating a ping tree in the client management section, fill it with buyer campaigns. Now you can route phone calls to buyers one-by-one, starting with the best-fitting buyer and proceeding downward.
According to Affiliatestats.marketing, around 63% of affiliate marketers consider fraud the industry’s biggest challenge, once again attesting to its prevalence and significance.
Running in the background, Phonexa’s call verification automatically applies fraud detection rules and validation checks to identify suspicious or non-compliant calls before your budget is wasted, also protecting you from skewed analytics and chargebacks.
Likewise, Phonexa-powered callback forms can capture and store consent data for compliance purposes, which you can share with both parties to resolve disputes and maintain legal safety.
It’s one thing when you sell web leads, followed up by email or SMS campaigns that don’t require human resources, and the other when you sell calls, which must be immediately connected to the capable specialist. It’s no surprise that many calls are wasted due to insufficient agent capacity.
With a properly configured Phonexa’s ping tree, calls cascade down from the most to the least prioritized buyer. And then, if the call remains unpurchased, the system repeats the cycle, lowering the price until a buyer is found.
Operating without delays, our automatic call distributor eliminates delays and ensures minimal drop-offs.
With third-party cookies phasing out, tracking affiliate traffic has become much more complicated, especially on the publisher side. By plugging into Phonexa’s call tracking, you get a bird’s-eye view of your pipeline, with the ability to scope into keywords, interaction sequences, and other details that drive conversions.
Pay per call infrastructure is built for high-value verticals—such as insurance, finance, legal, and home services—where inbound demand requires immediate routing, intent verification, and deterministic decisioning.
Whether you are better off running pay per call, pay per lead, or even pay per click campaigns depends on your business model, budget, risk tolerance, and many other factors, which is why it would not be fair to say that the pay per call marketing model is superior to other models per se.
However, when you acquire qualified calls, you generally get purchase-ready consumers who are quite close to a sale, don’t require extensive nurturing, and don’t require you to run marketing campaigns in the first place. Likewise, with pay per call software like Phonexa, you get TCPA/GDPR compliant calls, with consent being automatically transferred to the buyer.
The Automatic Call Distributor (ACD) operates on deterministic yet custom routing logic, which means you can set up any rules within Phonexa’s ping tree logic. The routing criteria may be quite simple, like location-based routing, or complex, such as factoring in several variables at the same time.
First of all, it’s worth mentioning that Phonexa doesn’t sell leads – we are an infrastructure layer for lead tracking and distribution. We are used by enterprise-grade affiliate networks, affiliates, publishers, and other types of performance marketers that buy, sell, and manage a large number of inbound calls and leads, potentially thousands of leads daily.
Contact our support team to learn how to run pay per call campaigns with Phonexa.
Phonexa establishes a single source of truth for every inbound call. You can track real-time performance metrics, including IVR logs, interaction history, website activity, and more, with our core solutions, Call Logic and LMS Sync.
Among the dozens of data points you can track are daily revenue, net earnings, earnings per call, call quality, acceptance rate, call errors, redirects, and many more publisher-level, source-level, and campaign-level metrics.
Phonexa’s Ping Post Calls 2.0 supports the following call distribution methods: Price, Priority, Weight, Parallel Pings (Higher Price), Ping-Post, Max EPL, Profit Maker, and Even Distribution.
